- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Tom's of Maine Intros Toothpaste Via Social Media
Marketing Daily, Tanya Gazdik - Friday, July 30, 2010
The promotion -- which includes a contest, sweepstakes and instant-win game ...
- Omo Will Plant GPS Devices To Follow 50 Brazilians Home
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
Laurel Wentz reports that Unilever's Omo detergent is adding a GPS devi ...
- 'Lone Star' Builds Audience Before Broadcast
Around the Net In Media, Fern Siegel - Friday, July 30, 2010
When Fox introduces the soapy new drama "Lone Star" on television th ...
- Ford Rallies For Fiesta At X-Games
Marketing Daily, Karl Greenberg - Thursday, July 29, 2010
The company is using a 24/7 strategy for Fiesta with a marketi ...
- Where Shoppers Want to Find Their Promotions
Research Brief, Jack Loechner - Thursday, July 29, 2010
According to a new CrossView survey among shoppers in North Carolina, Ohi ...
- Will Broadcasters Promote On Rival Nets?
Around the Net In Media, Fern Siegel - Tuesday, July 27, 2010
DVR penetration approaching 40%, according to Nielsen -- and with more th ...
- Community Marketing Feeds Papa Murphy's Success
Marketing Daily, Karlene Lukovitz - Tuesday, July 27, 2010
"We are not a stand-alone destination -- our locations are about 1,2 ...
- Chili's Offers Freebies To Foursquare Users
Marketing Daily, - Monday, July 26, 2010
Checking in at a Chili's location unlocks an instant redemption coupon (first-ti ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Retailers Conjure Christmas Sales In The Heat Of Summer
Around the Net In Brand Marketing, Thom Forbes - Friday, July 23, 2010
Ylan Q. Mui reports that several major retailers are taking an advan ...
- New Leaf Recruits 'Defenders Of Taste'
Marketing Daily, Karlene Lukovitz - Thursday, July 22, 2010
The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that inclu ...
- G4 Channel To Become 4G In A Week Of Sprint Promotion
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
...
- Great Clips, EA Sports, PlayStation Team For Promo
Marketing Daily, - Wednesday, July 21, 2010
The chain will feature the promotion, which includes prizes such as ...
- World Cup Campaign Helps To Boost Coca-Cola
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Profits were up 16% in Coca-Cola's second quarter and analysts credit advertisi ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Target Launches Summer 'Black Friday' Special
Marketing Daily, - Tuesday, July 20, 2010
Looks like Target Corp. wins the race for being the first ...
- Visa Launches Prepaid Card Awareness Effort
Marketing Daily, Tanya Gazdik - Monday, July 19, 2010
The campaign targets financially underserved consumers. Visa estimates that there are approximate ...
- Borders Tempts E-Readers With Freebies
Marketing Daily, - Friday, July 9, 2010
Borders says it will offer five top-selling e-books to readers for fr ...
- Retailers Try To Break Out Of Doldrums With New Promotions
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
...
- Chick-fil-A Says Dress As A Cow, Get A Chicken
Marketing Daily, - Thursday, July 8, 2010
This year the company is also launching CowAppreciationDay.com for costume ideas a ...
- Verizon Wireless Promotes 'Inception'
Marketing Daily, - Thursday, July 8, 2010
The "Mind Crime Prevention Application" will give exclusive access to film informatio ...
- Tribune Reinvents Its Creative Services
Around the Net In Media, Fern Siegel - Thursday, July 1, 2010
Tribune Broadcasting is restructuring the creative service functions at its television statio ...