- Department Stores Tear Into Holiday Promos
Marketing Daily, Sarah Mahoney - Thursday, October 28, 2010
More than ever, Christmas is creeping up on Halloween. From references ...
- Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- News Corps. Threatens Film Blockade
Around the Net In Media, Fern Siegel - Monday, October 25, 2010
The world's largest media company, News Corporation, is threatening to deny covera ...
- Doritos, EA Give Madden New Dimension
Marketing Daily, - Monday, October 25, 2010
Through the promotion, specially marked bags of Doritos Cool Ranch and Nac ...
- Arby's App Ties User Moods To Value Menu Items
Marketing Daily, - Monday, October 25, 2010
The app, available through Arby's Facebook page, centers on 70's-era "Mr. Me ...
- Burger King Offering Stardoll Kids' Premiums
Marketing Daily, - Thursday, October 21, 2010
The premiums, available at about 7,400 U.S. BK locations through Oct. 3 ...
- Dunkin' Donuts Inks Deal With Celtics Guard
Marketing Daily, Karl Greenberg - Wednesday, October 20, 2010
Dunkin' Donuts has signed a deal to make Celtics All-Star guard R ...
- Conan Promotes New Show Via Social Media
MediaDailyNews, Wayne Friedman - Wednesday, October 20, 2010
The marketing of Conan O'Brien's new TBS show "Conan" moves to n ...
- Vizio Tackles Rose Bowl Sponsorship
MediaDailyNews, David Goetzl - Wednesday, October 20, 2010
ESPN has cut a second deal that changes the lineup for t ...
- Kia Extends Its Sponsorship Of The NBA
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
The company's activities start with the Kia NBA Tip-Off '10, where t ...
- Revamped Papa John's Site Offers Loyalty Program
Marketing Daily, - Monday, October 18, 2010
New tools include pizza builder graphics (a pizza-making app that lets use ...
- Sunkist Goes Mobile With Shopper Tech
Marketing Daily, Karlene Lukovitz - Friday, October 15, 2010
The programs use on-pack and in-store signage to encourage shoppers to te ...
- Trident Offers Gum-paid Cab Rides In N.Y.
Marketing Daily, Karlene Lukovitz - Thursday, October 14, 2010
People who present a pack of Trident Layers -- either purchased ...
- Corona Light Aims To Be 'Most Liked'
Marketing Daily, Karlene Lukovitz - Wednesday, October 13, 2010
The efforts to woo active young adults to sign on as fa ...
- Lands' End Contest Offers Trips To Canada
Marketing Daily, Tanya Gazdik - Wednesday, October 13, 2010
Lands' End is promoting the contest via the microsite, Facebook, Twitter a ...
- Farmers Insurance Meets FarmVille
Marketing Daily, - Wednesday, October 13, 2010
Beginning next week, the 246-foot long Zeppelin will become a piece playe ...
- Lawsuit Stops Red Bull's Space-Dive Event
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Red Bull is suspending a plan to sponsor a 20-mile-plus leap fr ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- Right Guard Total Defense, NBA In Overtime
Marketing Daily, Karl Greenberg - Tuesday, October 12, 2010
Right Guard deodorant brand, since 2006 a division of Henkel North Americ ...
- Capital One, Street Sweets Pair For Promotion In N.Y.
Marketing Daily, - Monday, October 11, 2010
The week-long promotion will take place Oct. 19-23. Consumers are encouraged ...
- Pfizer Offers Advil, Launches Cleanout Campaign
Marketing Daily, Tanya Gazdik - Friday, October 8, 2010
Pfizer Consumer Healthcare, maker of Advil pain-relief products, is launching a consum ...
- Ion Goes Green To Promote Growth
MediaDailyNews, David Goetzl - Friday, October 8, 2010
The Ion network wants to plant a message of ratings growth ...
- Chipotle Rewards 'Horrible Food' Costumes
Marketing Daily, - Wednesday, October 6, 2010
To underline its message of fast food with "integrity," Chipotle Mexican Gri ...
- Film Markets Favor TV, But Costs Continue To Rise
MediaDailyNews, Wayne Friedman - Wednesday, October 6, 2010
Movie media marketing costs keep growing, and will continue with television ...
- Metacafe's 'Shocktober' Highlights the Site's Transformation to Curated Content Portal
VidBlog, Steve Smith - Thursday, October 7, 2010
As we have reported here in the past, video hub Metacafe h ...
- MSNBC Moves 'Forward' With Tag, Scope
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, October 5, 2010
"The Place for Politics" wants to widen its scope beyond the Insi ...
- Cover Me: Mediacy Uses Street Gates As OOH Promos
MediaDailyNews, Fern Siegel - Monday, October 4, 2010
The out-of-home ad market is redefining the concept of lock-and-load -- ...
- Mitsubishi Goes To The Movies In Promo
Marketing Daily, - Friday, October 1, 2010
The campaign, which launched upon the release of the 3D film "Legen ...