- Marketers Ask Radio Execs for Research, Flexibility
Around the Net In Media, Joan Voight - Wednesday, July 29, 2009
Radio executives at the Advertising Research Foundation's Audio Council in New Yo ...
- Toyota Jumps Aboard 'Cash For Clunkers' Train
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
The spots show a clunker being crushed in reference to a ten ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- NPR Revamps Site, Adds Mobile Apps
MediaDailyNews, - Monday, July 27, 2009
NPR, the public radio network, is introducing a revamped NPR.org this wee ...
- Chrysler Matches Washington With New Cash Offer
Marketing Daily, Karl Greenberg - Thursday, July 23, 2009
The effort is being supported by a national TV, print, radio a ...
- Arbitron's Q2 Profit Swells
Around the Net In Media, Joan Voight - Wednesday, July 22, 2009
Arbitron's second-quarter profit surged nearly six-fold, but the research firm cut i ...
- Fifth Third Expands Hispanic Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2009
The campaign combines advertising, community programming and public relations efforts. The ba ...
- Ryan's Launches First System-Wide Marketing Effort
Marketing Daily, - Friday, July 17, 2009
Ryan's Grill Buffet and Bakery has launched the brand's first system-wide marketi ...
- Famous Footwear Launches First Nationwide Campaign
Marketing Daily, - Friday, July 17, 2009
St. Louis-based Brown Shoe Co. Inc. has launched a nationwide branding, advertisi ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Pew: TV Beats Web For Economic News
Around the Net In Media, Joan Voight - Wednesday, July 15, 2009
Earlier this year as Americans sought news about the recession and t ...
- BP Products Backs N.Y. Giants
Marketing Daily, - Wednesday, July 15, 2009
BP Products North America, Inc. is sponsoring the New York Giants ...
- How Air America Will Go Beyond Radio
Around the Net In Media, Joan Voight - Tuesday, July 14, 2009
Bennett Zier, CEO of left-leaning Air America Media, waves off any definiti ...
- New York Times Co. Sells Radio Station for $45 Mil
Around the Net In Media, Joan Voight - Tuesday, July 14, 2009
The New York Times Co. has sold its famed New York Ci ...
- Sears Shoots, Scores With NBA, WNBA Pact
Marketing Daily, Karl Greenberg - Tuesday, July 14, 2009
Sears will promote the Protégé Basketball Block Party through TV, radio, pri ...
- CBS Radio Launches All-Sports Stations In Boston, D.C.
MediaDailyNews, Erik Sass - Tuesday, July 14, 2009
Sports fans in Boston and Washington, D.C., will be able to g ...
- Times Co. To Sell NY Classical Radio Station WXQR
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2009
The debt-ridden New York Times Co. Tuesday announced a deal to se ...
- Florida Sues Arbitron; Arbitron Bumps Up PPM Date
MediaDailyNews, Erik Sass - Tuesday, July 14, 2009
Arbitron is being sued by the attorney general of Florida, Bill McCollu ...
- Baseball Stars Pitch New Subway Sandwich
Marketing Daily, - Monday, July 13, 2009
Big names in New York and Philadelphia baseball are pitching the B ...
- Minority Broadcasters Urge Federal Bailout
MediaDailyNews, Erik Sass - Monday, July 13, 2009
A proposed financial bailout for minority-owned broadcasters edged closer to reality. Minori ...
- Emmis Sees Big Rev Drop
MediaDailyNews, Erik Sass - Friday, July 10, 2009
The latest round of earnings results from radio broadcasters got off ...
- Wise Potato Chips Go For World 'Crunch' Record
Marketing Daily, Karlene Lukovitz - Thursday, July 9, 2009
The "Big City Crunch" has been promoted since May 18 via N ...
- P&G's Duracell Leverages Trust In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
Duracell says the effort also includes a 60-second radio ad highlighting ...
- Arbitron Spurns FCC, Courts Industry
MediaDailyNews, Erik Sass - Monday, July 6, 2009
Amid a continuing inquiry by the Federal Communications Commission and concurrent hearin ...
- SBS Launches Music Package
MediaDailyNews, - Monday, July 6, 2009
Spanish Broadcasting System has kicked off an integrated co-branding package for mus ...
- Sirius Extends Karmazin Contract
Around the Net In Media, Joan Voight - Wednesday, July 1, 2009
Sirius XM Satellite Radio gave CEO Mel Karmazin a pay increase, extend ...
- Radio Wars: MRC Asserts Authority in PPM Controversy
MediaDailyNews, Erik Sass - Wednesday, July 1, 2009
As executives from the radio business and Arbitron line up to testi ...