- Fantasy Football Grows Fan Base, Attracts Brand Marketers
Online Media Daily, Gavin O'Malley - Friday, August 30, 2013
This year, fantasy football is bigger than ever, and according to n ...
- Two Mobile Programmatic Platforms Merge
Real-Time Daily, Tyler Loechner - Friday, August 30, 2013
Adello, a European mobile programmatic platform, this week merged with HStreaming, ...
- The Summer Of 2013 At A Glance: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 30, 2013
Monday marks the unofficial end of summer, and even though the d ...
- Cognitive Networks Integrates Advertising Into LG's Smart TV Platform
MediaDailyNews, David Goetzl - Wednesday, August 28, 2013
Cognitive Networks, which has a system that can facilitate interactive advertising, h ...
- Watchdog Blasts NTIA's Mobile Privacy Initiative
Online Media Daily, Wendy Davis - Thursday, August 29, 2013
Advocacy group Center for Digital Democracy is calling on the Obama administrati ...
- NBC's 'Million Second Quiz' Show: Made For 2013, But Suggests Real-Time Isn't Ready For Prime Time
RTBlog, Tyler Loechner - Thursday, August 29, 2013
"The Million Second Quiz," NBC's new-age game show, is a little le ...
- OpenX Opens New Front In War On Bots: Puts Humans On The Line
Online Media Daily, Joe Mandese - Wednesday, August 28, 2013
In an effort to win the war on bots, online ad exchan ...
- 'Splicky' - A New Mobile DSP From Sponsormob And Jaduda
Real-Time Daily, Tyler Loechner - Wednesday, August 28, 2013
Mobile advertising company Sponsormob and mobile marketing company Jaduda today introduced Splick ...
- Real Media Group Launches 24/7 mStory To Connect Advertisers, Consumers Cross-Screen
Real-Time Daily, Tyler Loechner - Wednesday, August 28, 2013
Real Media Group has launched 24/7 mStory, a mobile offering meant ...
- Inaugural ANA Real-Time Marketing Conference Set For December 4
Real-Time Daily, Tyler Loechner - Friday, August 23, 2013
The Association of National Advertisers (ANA) has set a date and ti ...
- Real-Time With News Corp.'s Greg Clayman On The New Exchange
RTBlog, Tyler Loechner - Friday, August 23, 2013
I asked News Corp.'s Greg Clayman to explain the upside of t ...
- 'The Time Is Now' For DMPs: Adobe, [x+1], BlueKai, Aggregate Knowledge Pegged As 'Leaders'
Real-Time Daily, Tyler Loechner - Thursday, August 22, 2013
Forrester released a Wave report on data management platforms (DMPs) yesterday, whi ...
- How Publishers Can Thrive In The Age Of Real-time News and Social Media
Online Media Daily, Jordan Kretchmer - Wednesday, August 21, 2013
Newsrooms used to have lead times, but now a story can bre ...
- Something's Lurking Behind The Quintuple-Digit Figures That Make Us Ooh And Ahh
RTBlog, Tyler Loechner - Wednesday, August 21, 2013
The appearance of numerous programmatic ad tech companies on the Inc. 500|50 ...
- Scanbuy Licenses Microsoft Tag Technology
Online Media Daily, Laurie Sullivan - Monday, August 19, 2013
Scanbuy has entered into a long-term exclusive license agreement with Microsoft f ...
- John Breeman Joins Voltari As CFO
Real-Time Daily, Tyler Loechner - Monday, August 19, 2013
Voltari Corporation has today announced the hiring of John Breeman as chi ...
- Predict This: New Tool Forecasts ROI Of Media Buys
Real-Time Daily, Tyler Loechner - Tuesday, August 20, 2013
"Omni-channel" platform provider i.Predictus this week announced the launch of Buy.Evaluate.Sell.Test (B.E.S.T. ...
- The Lowdown On Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, August 19, 2013
Econsultancy has posted an article covering "the mechanisms that underpin programmatic." T ...
- Rocket Fuel Files For $100 Million IP0, Discloses Impressive Growth, Losses Too
Online Media Daily, Joe Mandese - Monday, August 19, 2013
Programmatic media-buying technologies have begun to fuel Wall Street's public marketplace, a ...
- Mindshare Singapore Elevates Nick Seckold To CEO
Real-Time Daily, Tyler Loechner - Monday, August 19, 2013
GroupM's Mindshare today announced the appointment of Nick Seckold as CEO ...
- 'Geoconquesting' To Grab Customers Away
Real-Time Daily, Mark Walsh - Monday, August 19, 2013
When it comes to practical ways to target mobile users in contex ...
- Kellogg Co. Names BrightRoll Digital Video Ad Platform Partner
Online Media Daily, Gavin O'Malley - Thursday, August 15, 2013
The Kellogg Company on Thursday named BrightRoll as its official digital vid ...
- Real-Time Geotargeting Can Turn $1 Into $2.79
Real-Time Daily, Tyler Loechner - Friday, August 16, 2013
Digital Element this week released an infographic detailing the power of geotargeti ...
- The (471%) Importance of Cross-Channel Data And Targeting
Real-Time Daily, Tyler Loechner - Friday, August 16, 2013
PointRoll, a Gannett company, recently created a retail outlook report. In t ...
- BLiNQ, ShopLocal Partner For Local Ad Product On Facebook
Real-Time Daily, Tyler Loechner - Wednesday, August 14, 2013
BLiNQ Media, the social media advertising company owned by Gannett, has partner ...
- NBC News Acquires Stringwire, Mobile Video-Sharing Start-up
Online Media Daily, Gavin O'Malley - Monday, August 12, 2013
Completing a small deal with big implications, NBC News has acquired Stringwir ...
- Metamarkets Taps Rubicon's Claypool, Google's Hertog
Real-Time Daily, Tyler Loechner - Tuesday, August 13, 2013
San Francisco-based Metamarkets, a real-time analytics provider, today announced the addition ...
- Republican Firm Deep Root, FourthWall Partner For Real-Time TV Viewing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 13, 2013
Deep Root Analytics, a Republican analytics firm, has struck a partnership wi ...
- Turn Names Chris Lee First SVP Of HR
Real-Time Daily, Tyler Loechner - Monday, August 12, 2013
Cloud marketing platform Turn has today announced that Chris Lee has be ...
- Real-Time With Centro's New CTO, Michael Radovancevich (Tapped From Oracle)
RTBlog, Tyler Loechner - Monday, August 12, 2013
Centro this morning announced the addition of Michael Radovancevich as chief technolo ...