- MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
The Media Rating Council (MRC) on Monday officially green lighted the transacti ...
- NEW! In The Realm Of Girl Scout Cookies, Luis Suarez Is The Samoa
Out to Launch, Amy Corr - Friday, June 27, 2014
Even Girl Scout Cookies have World Cup fever. In a cute 15-seco ...
- Survey Says: Women 55+ Skew In-Display Survey Results
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys a ...
- Putting Video Viewability Standards Into Focus
RTBlog, Tyler Loechner - Thursday, June 26, 2014
Let me first apologize for beating the drum of viewability once aga ...
- iCrossing Rolls Out Real-Time SearchAi For Google AdWords Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2014
iCrossing became the first agency to pair search data with audience retargeti ...
- IgnitionOne Looks For Acquisitions With $20 Million Funding In Pocket
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 26, 2014
IgnitionOne has secured a $20 million Series B funding round led ...
- Real-Time Marketing Takes A Bite At Suarez
Around the Net In MAD London, Sean Hargrave - Wednesday, June 25, 2014
It has proven to be the biggest talking point of the Wor ...
- The Relativity Of Real-Time
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 24, 2014
In a blog posted by iMedia Connection, Bill Guild, VP of produ ...
- Man Versus Machine
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 25, 2014
When should marketers automate processes, and when should they consider taking ...
- Real-Time Social Cuts Its Teeth On Suarez
London Blog, Sean Hargrave - Wednesday, June 25, 2014
Just as marketers are looking for examples of how quick-thinking content tea ...
- Mondelez Using Real-Time Video For World Cup
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second vid ...
- Baja Fresh Dives Into Digital With Real-Time Data
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
The efforts are part of Baja Fresh's "Catch 2" Seafood Taco com ...
- Sickweather App Is The Foursquare For Illness
Out to Launch, Amy Corr - Wednesday, June 25, 2014
Random iPhone App of the week: This app is a dream f ...
- Mobile Travel Sites On Rocky Road
SearchBlog, Laurie Sullivan - Wednesday, June 25, 2014
Mobile travel Web sites continue to attract new consumers, but lag ...
- MasterCard Finds World Cup Sponsorship Isn't So Priceless: It And Other Brands Misidentified As Official Sponsors
MediaDailyNews, Joe Mandese - Tuesday, June 24, 2014
The World Cup is one of the best real-time and global bra ...
- Programmatic And Real-Time Central Takeaways From Cannes
Around the Net In MAD London, Sean Hargrave - Monday, June 23, 2014
Several key themes came to the fore at Cannes last week. Real-ti ...
- Snapchat's "Our Story" Shines (Sort Of) At Music Fest
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, June 23, 2014
The debut of Snapchat’s new Our Story feature at the Electronic Dai ...
- Leave Real-Time To Advertising That Delivers On Marketing's Human Strategy
London Blog, Sean Hargrave - Monday, June 23, 2014
Real-time has revolutionised the way online advertising campaigns are bought and sol ...
- UM, AOL Launch 'Moments' Real-Time Marketing Platform
MAD, Steve McClellan - Friday, June 20, 2014
The platform -- which will serve messages in reaction to national a ...
- Factor & Gamble: 'Why Would Consumers Give A Crap,' Pritchard Asks
MediaDailyNews, Joe Mandese - Monday, June 23, 2014
CANNES, FRANCE -- The world's most powerful marketer summed up the underlyi ...
- What Video Learned From Display
MAD London, Andy Oakes - Friday, June 20, 2014
Concepts like site-level transparency, viewability and clarity in pricing have become mo ...
- Sorrell Slams Cannes, Warns About Native 'Transparency'
MediaDailyNews, Joe Mandese - Friday, June 20, 2014
CANNES, FRANCE -- The head of the world's largest advertising company to ...
- Must We All Be 'Always On'?
MAD, Michael Grimes - Wednesday, June 18, 2014
Always On. Think about these two words divorced from the context ...
- Digital Ad Industry Calling On Technical Marketing Temps, Contract Workers
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2014
The digital advertising industry continues to shift hiring practices to trying befo ...
- Reel-Time In Cannes: Saatchi Makes Delegates 'Feel'
MediaDailyNews, Joe Mandese - Thursday, June 19, 2014
CANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off t ...
- How to Score Big With Real-Time Marketing: What You Need to Know For The 2014 FIFA World Cup
Real-Time Daily, Dee Anna McPherson - Wednesday, June 18, 2014
A sudden blackout in the Superdome during the third quarter of t ...
- Fliphound Brings Manual Real-Time Bidding To DOOH
RTBlog, Tyler Loechner - Thursday, June 19, 2014
Automation and "real-time" marketing are seeping into every corner of the ...
- Real-Time Marketing Means Less Hierarchy
Around the Net In MAD London, Sean Hargrave - Wednesday, June 18, 2014
Brands are far too hierarchical to be real-time and so must dit ...
- Real-time Marketing Is A Real Waste Of Time
Social Media & Marketing Daily, Tom Goodwin - Wednesday, June 18, 2014
While the best soccer players of a generation compete on the footba ...
- Don't Rush Real-Time; Delta's World Cup Tweet Misses Mark
RTBlog, Tyler Loechner - Tuesday, June 17, 2014
Brands have been playing with "real-time marketing" via Twitter during big even ...