- Epsilon Taps Movable Ink For Email Tech
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
Marketing agency Epsilon announced it has partnered with Movable Ink, an ema ...
- Subway Leverages Fogle Cameo In 'Sharknado 2'
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
For weeks leading up to the premiere, Subway -- which describes Fogle ...
- Yahoo Launches Upgraded Yahoo Finance App
Mobile Marketing Daily, Mark Walsh - Wednesday, July 30, 2014
Yahoo has unveiled an updated version of one of its core properti ...
- Consumers Agree To Mobile Location Tracking For Specific Reasons
SearchBlog, Laurie Sullivan - Thursday, July 31, 2014
Marketers have work to do when it comes to convincing consumers ...
- Palantir Buys Poptip, Ups Brand Data Capacity
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 30, 2014
In an effort to improve its social bona fides, data search fi ...
- Advertisers Advised On Data Rights With Trading Desks
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
ISBA, the association for British advertising, is to advise advertisers on tighteni ...
- Twitter On Solid Ground To Continue Growth After World Cup
London Blog, Sean Hargrave - Wednesday, July 30, 2014
Twitter has finally done it -- a quarter it can be pro ...
- Dunkin' In Multi-Element 'Shark Week' Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, July 29, 2014
According to Hill Holliday VP director of experience design Jamie Scheu, th ...
- Beacons, Beacons, Everywhere Beacons
MobileShopTalk, Chuck Martin - Wednesday, July 30, 2014
Beacons are coming to a store near you, in a big wa ...
- Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
Real-Time Daily, Joe Mandese - Wednesday, July 30, 2014
In what may be the most ironic development since Madison Avenue beg ...
- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- AOL Names Martinez Global Head Of Video Sales
Real-Time Daily, Tyler Loechner - Friday, July 25, 2014
AOL has announced the appointment of Marta Martinez as global head ...
- NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'
Out to Launch, Amy Corr - Wednesday, July 23, 2014
Here's a fun reason to step out of your comfort zone, wh ...
- Real-Time Marketing at the World Cup: What Worked, What Didn't, And What We Learned
Real-Time Daily, Dee Anna McPherson - Thursday, July 24, 2014
The 2014 FIFA World Cup has come to a close, much ...
- What's A Math Man's Data Capacity?
RTBlog, Tyler Loechner - Thursday, July 24, 2014
Plenty of questions about data have been asked at OMMA Display ...
- LinkedIn's Direct Sponsored Content Allows Brands To Personalize Messages
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 24, 2014
Expanding its native ad strategy, LinkedIn is now giving brands the abili ...
- BIZ DEV: Giant Spoon Scoops Up Keek's Media And Marketing Account
Accounts on the Move, Amy Corr - Tuesday, July 22, 2014
Keek, a mobile video social network, awarded its media and marketing accou ...
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
MediaDailyNews, Joe Mandese - Wednesday, July 23, 2014
Silo-like thinking can be the bane of any form of marketing th ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Mobile Marketing Daily, Gavin O'Malley, Steve Smith - Monday, July 21, 2014
Yahoo is making one of its most forceful moves into mobile ...
- Hillshire Taps Beacons: 20X Purchase Intent Increase
MobileShopTalk, Chuck Martin - Tuesday, July 22, 2014
While beacon trials are underway around the globe, some early and measurab ...
- Dstillery To Open Dallas Office, Names Cushman CRO
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
Dstillery, an audience targeting firm, on Tuesday announced the appointment of Pa ...
- Let Your Pixels Do The Stalking, DataXu Lets Brands Shop The YP Way
RTBlog, Joe Mandese - Monday, July 21, 2014
In 1964, ad agency Cunningham & Walsh created "Let Your Fingers ...
- Marin Varies Ads Automatically As Product Feed Data Changes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 21, 2014
"Nothing is more frustrating to an online shopper than clicking on ...
- Twitter Launching Tool For UK Marketers To Tap In To 'Everyday Moments'
Around the Net In MAD London, Sean Hargrave - Thursday, July 17, 2014
Twitter is launching a tool in the UK next week that wi ...
- Add Big Data To Twitter's 'Everyday Moments' And You Could Go From Real-Time To Next-Time
London Blog, Sean Hargrave - Thursday, July 17, 2014
Twitter's 'everyday moments' seeks to turn those things we all do a ...
- App Ad Demand Grows In China, Emerging Areas
Mobile Marketing Daily, Mark Walsh - Thursday, July 17, 2014
China-based mobile ad firm AppFlood released data Thursday showing app install rat ...
- Oracle Puts BlueKai At Center Of Marketing Cloud Lookalike Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2014
Oracle has released an automated audience lookalike modeling feature in its marketi ...
- Heineken Helps Twitters Users Decide @wherenext
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
Heineken has launched a Twitter-based tool which tells people which experiences a ...
- Direct Mobile Commerce: Bypassing the Retailer
MobileShopTalk, Chuck Martin - Tuesday, July 15, 2014
Mobile location has long been viewed as a key capability for reachi ...