AOL has announced the appointment of Marta Martinez as global head of video sales. She will oversee all video sales and strategy efforts at AOL, per a release.
Video advertising has played a key role at AOL in the past year. The company acquired programmatic video ad platform Adap.tv in August 2013 and highlighted video as one of the three main reasons 2013 was the company’s most successful year in the past decade.
Martinez will oversee the sale of AOL’s video inventory, including AOL and partner video media running through the Adap.tv marketplace, an AOL representative told Real-Time Daily.
She has held several leadership positions in the advertising industry. She joined AOL in February 2013 as head of sales strategy and operations. Prior to that, she was chief marketing officer at MediaMath, a demand-side platform (DSP). Before MediaMath, Martinez was SVP of global corporate development at Havas Digital.
“My career has been about connecting global brands with content, technology and next-generation marketing solutions,” stated Martinez. “I am thrilled to bring this experience to AOL's video business and to enhance our ability to connect brand marketing strategies with the most robust advertising vehicle of today -- video.”
Martinez will report to Ran Harnevo, president of AOL video, and will work from the company’s New York offices. She replaces Charles Gabriel, who recently left AOL to join Disney’s Maker Studios.