- Sickweather Opens Disease-Tracking API To Developers
Real-Time Daily, Tobi Elkin - Friday, January 29, 2016
Sickweather, developer of a real-time map of illness, on Friday announced ...
- What Story Does Real-Time Data Tell About The GOP Debate?
Real-Time Daily, Tobi Elkin - Friday, January 29, 2016
Real-time data returns: not showing up for Thursday night's GOP debate w ...
- The Super (Real-Time, Hunky, Socially Progressive) Bowl
RTBlog, Felicia Greiff - Friday, January 29, 2016
Rob Lennon, senior product marketing manager, PaperG, weighed in on what ...
- Email Phishing Attacks Estimated To Cost $1.6M Per Incident
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email-based spear phishing attacks cost companies an estimated $1.6 million per inciden ...
- A Conversation With RevJet's CEO: Optimizing Ad Creative To Double A Brand's Impact:
Real-Time Daily, Felicia Greiff - Thursday, January 28, 2016
RevJet CEO Mitchell Weisman discusses his company's recently launched Creative Side Platf ...
- Waze Acquires More Data Through Partnerships
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 27, 2016
Waze, a startup acquired by Alphabet's Google in 2013, debuted new softwa ...
- Zvelo Will Power SpotX's Curated Marketplaces To Simplify Video Buy
Real-Time Daily, Felicia Greiff - Wednesday, January 27, 2016
SpotX announced a partnership with zvelo, a content categorization and malware detecti ...
- Web Metrics Company Cedexis Raises $22 Million
Real-Time Daily, Felicia Greiff - Wednesday, January 27, 2016
Portland, Ore-based startup Cedexis has raised $22 million in Series B fund ...
- Bernie's Pulling Out All The Snaps, Snapchat Videos, That Is
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 26, 2016
In the run-up to the Iowa caucuses on Feb. 1, Democratic presidenti ...
- iSpot.TV Provides New Metrics To Track Ads In Real-Time
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Expanding its efforts to measure traditional TV commercial activity, TV advertising research ...
- Viacom, Canvs Partner To Interpret Millennials' Language On Social Media
Mobile Marketing Daily, Ben Frederick - Monday, January 25, 2016
Viacom's marketing and creative team, Viacom Velocity, on Monday announced a partnersh ...
- Ad-Blocking: A New Way To Fund Content?
Publishers Daily, Steve Smith - Tuesday, January 26, 2016
"We should look at Ad blocking as an opportunity for innovation," sa ...
- Metamarkets Announces Executive Appointments
Real-Time Daily, Felicia Greiff - Monday, January 25, 2016
Metamarkets, a real-time marketing analytics company for programmatic exchanges and buyers, announc ...
- Sky Injects $10 Million In DataXu
Real-Time Daily, Felicia Greiff - Tuesday, January 26, 2016
Sky announced Monday that it has invested $10 million in DataXu, ...
- Who Should Police Bad Ads?
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should ...
- Valuable Audiences Have Higher Fraud Rates
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
High demand and constrained supply in ad formats is ripe for fraudster ...
- Internet Reacts To Brave Ad-Blocking Browser
Real-Time Daily, Felicia Greiff - Monday, January 25, 2016
The Internet is all atwitter over a new browser that claims ...
- The Automated Marketing Story Of Hitachi and Faction
RTBlog, Felicia Greiff - Monday, January 25, 2016
How can a global company target key decision-makers? Through profile modeling, automati ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- Native Advertising Is Part Of Silicon Valley's Irreverent Ethos
Publishers Daily, Steve Smith - Saturday, January 23, 2016
Motivity's Kevin Ryan says the line-blurring between editorial and advertising at t ...
- Walmart To The Rescue In Ad Fraud?
Real-Time Daily, Steve Smith - Saturday, January 23, 2016
Are there any "good actors" leading by example in the fight again ...
- The Road To Going Public In 2016
Real-Time Daily, Felicia Greiff - Thursday, January 21, 2016
At AdExchanger's Industry Preview on Thursday, panelists discussed what the ad te ...
- FTC To Ad Tech Industry: More Transparency, User Control Over Data Necessary
RTBlog, Felicia Greiff - Friday, January 22, 2016
The Federal Trade Commission was clear about its position on ad te ...
- Google Eyes Super Bowl Advertisers For Real-Time Campaigns
Around the Net in Real-Time, Tobi Elkin - Thursday, January 21, 2016
Google is hoping to take a bite out of Twitter's business f ...
- Reelevant Launches, Targets Mass Emails
Email Marketing Daily, Jess Nelson - Wednesday, January 20, 2016
Parisian start-up Reelevant recently launched a real-time email intelligence platform aimed ...
- YouTube Makes Real-Time Ads Available To Brands Before Super Bowl 2016
Online Video Daily, Laurie Sullivan - Wednesday, January 20, 2016
YouTube cracked the door a little wider Wednesday, making its Real-Time A ...
- How Do Service-Side Execs Cultivate Trust?
Real-Time Daily, Felicia Greiff - Wednesday, January 20, 2016
With a lack of clarity around how dollars are spent, how ...
- Inmar Acquires Willard Bishop, Pushes Deeper Into Real-Time Retail Insights
Real-Time Daily, Joe Mandese - Thursday, January 21, 2016
Consumer promotion and coupon transaction processor Inmar is diversifying deeper into consum ...
- Is Ad Blocking The New 'Napster'?
Real-Time Daily, Steve Smith - Thursday, January 21, 2016
A panelist at MediaPost's "The Reckoning" event this week said ad blocki ...
- The Cross-Device Conundrums Of 2016
RTBlog, Felicia Greiff - Thursday, January 21, 2016
With people using something like four to six devices through the cour ...