- Facebook Moves Atlas Into Its Measurement Division
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook has moved its ad-tech platform Atlas out of its ad te ...
- Knotch Launches Integrated Intelligence Suite For Brand Marketers
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Knotch, a provider of real-time intelligence on digital marketing, announced a redesi ...
- Instagram More Than Doubles Its Advertiser Base In Six Months
Around the Net in Real-Time, Tobi Elkin - Friday, September 23, 2016
Instagram has 500,000 advertisers, more than double the number it had ...
- Pushback On AppFlyer's DeviceRank: Privacy, Accuracy Questions Arise
Real-Time Daily, Philip Rosenstein - Friday, September 23, 2016
Thursday's release of AppsFlyer's new anti-fraud product DeviceRank has raised criticism ...
- Time Emerging As Industry Metric: Big Question Is How Long It Will Take
MediaDailyNews, Joe Mandese - Thursday, September 22, 2016
Now that the ad industry has come to a consensus that t ...
- AppsFlyer Releases DeviceRank To Address $100 Million Cost Of App Fraud In 2016
Real-Time Daily, Philip Rosenstein - Thursday, September 22, 2016
AppsFlyer, a mobile advertising attribution and marketing analytics platform, released a repo ...
- Study: Video Reaches Tipping Point, 51% Of Views Now On Mobile
Real-Time Daily, Philip Rosenstein - Wednesday, September 21, 2016
According to a new Ooyala study on second-quarter video usage released Wednesda ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will off ...
- Jelli's Platform Aims To Lure Programmatic Dollars To Radio
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Jelli, a programmatic platform for radio, said its SpotPlan programmatic radio self-servi ...
- Deep Root Analytics, D2 Media Sales Team To Offer Political, Advocacy Audience Segments
Television News Daily, Philip Rosenstein - Monday, September 19, 2016
The audience segments divide voters based on partisan or issue affinity, wi ...
- Cydersoft Bolsters Fraud Detection Product Line With Real-Time Capabilities
Real-Time Daily, Philip Rosenstein - Friday, September 16, 2016
Cydersoft, a mobile video advertising firm, announced on Friday the release ...
- Real-Time Marketing: Already a Reality
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
In a column for LinkedIn, Mark Torrance, CTO at Rocket Fuel, argu ...
- Brightcom Launches Compass, Hybrid Ad Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 14, 2016
Ad-tech company Brightcom announced Wednesday the public release of Compass, a n ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $ ...
- Teads Acquires Brainient, Video and Dynamic Creative Optimization Co.
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Video advertising marketplace firm Teads announced the acquisition of Brainient, a Briti ...
- Agencies Find ANA Guidelines Calling For CMO Hires 'Inflammatory'
Around the Net in Real-Time, Philip Rosenstein - Friday, September 9, 2016
The release of ANA guidelines last month found a unanimous call, fr ...
- A Chat With AppNexus Chief Economist Gabriel Weintraub
RTBlog, Tobi Elkin - Friday, September 9, 2016
Chief Economist is a hefty title and one that ad tech/martech stakeholde ...
- Unruly Dives Into Emotional Intelligence Metrics With New Digital Marketing Tool
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Video ad-tech company Unruly on Thursday announced partnerships with Nielsen, Affectiva, Moodage ...
- Quantcast Names Keith Lorizio VP Of North America Sales
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
Quantcast, an ad tech company, announced the appointment of Keith Lorizio ...
- Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Ad-tech firm Ooyala released a new version of its Ooyala Pulse th ...
- IoT Takes Brands Beyond Screens By Using Sound, Touch, Says Agency Exec
AI & IoT Daily, Chase Martin - Monday, September 5, 2016
As the Internet of Things takes communication beyond visual interaction, voice m ...
- TubeMogul Partners With Factual To Improve Location-Based Mobile Audience Targeting Capabilities
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
TubeMogul on Tuesday leader announced a partnership with Factual, a mobile locati ...