- Hybrid Model Emerging For Marketers That Bring Programmatic In-House
RTBlog, Tobi Elkin - Thursday, December 29, 2016
Some marketers have brought programmatic services in-house, but that doesn't mean th ...
- Research Says Gen Z Has Fairly High Degree Of Trust In Online 'News'
Real-Time Daily, Tobi Elkin - Wednesday, December 28, 2016
Research shows Generation Z -- those born in 1996 or after ...
- Google Mobile-First Indexing Ranking May Not Initially Consider Site Speed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 27, 2016
As Google moves forward into mobile-first indexing, initially the algorithm will n ...
- Google AMP Is Making Headway With Publishers
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
Publishers are rightfully concerned with sluggish page load times and consumers' experien ...
- MediaMath Will Offer Brands Ability To Buy Influencer Marketing Programmatically
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
MediaMath is partnering with ROI Influencer Media, a media firm that connec ...
- Target Consumers Around Specific Needs, Get Real About Real-Time Marketing
RTBlog, Tobi Elkin - Tuesday, December 27, 2016
Targeting consumers around specific needs makes more sense than targeting them arou ...
- Dynamic Ad Targeting Becomes Grinch That Stole Christmas
SearchBlog, Laurie Sullivan - Friday, December 23, 2016
Amazon without question failed terribly in their remarketing efforts during the holiday ...
- Spearhead IMC Group, Smaato Close $148M Investment
Real-Time Daily, Tobi Elkin - Wednesday, December 21, 2016
Beijing-based Spearhead Integrated Marketing Communication Group said it completed its acquisition ...
- Self-Driving Cars, Pokemon Go, Kim Kardashian Among 2016's Top Real-Time Trends
Real-Time Daily, Tobi Elkin - Tuesday, December 20, 2016
Sure, presidential politics topped the list of real-time trending topics, but y ...
- Kim Perell Promoted To CEO At Amobee
Real-Time Daily, Philip Rosenstein - Tuesday, December 20, 2016
Amobee announced on Tuesday the appointment of Kim Perell as its n ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising
RTBlog, Tobi Elkin - Tuesday, December 20, 2016
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ba ...
- DashBid Releases DBeX Engagement Spectrum, Moves Beyond Viewability
Real-Time Daily, Philip Rosenstein - Monday, December 19, 2016
DashBid has announced the release of DBeX Engagement Spectrum, which will pow ...
- Epsilon Promotes Townsend To President, Technology
Real-Time Daily, Philip Rosenstein - Thursday, December 15, 2016
Epsilon announced on Thursday that Wayne Townsend has been promoted to preside ...
- Screen6 Partners With Desktop, Mobile Data Providers To Augment Clients' ID Graphs
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
Screen6, a data processor and platform provider for cross-device identity management, announc ...
- Rule Proposed To Connect Cars To Each Other In Real-Time
AI & IoT Daily, Chase Martin - Wednesday, December 14, 2016
Connected cars may become more standardized in the U.S. soon, thanks ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- Eyeota Expands Into U.S., Opens New York Office
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
Audience data provider Eyeota announced on Tuesday that it has opened i ...
- Rubicon Project Offers Email Inventory, Reaches 145 Million Uniques
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
LiveIntent and Rubicon Project announced a partnership which automates access to LiveIntent ...
- nToggle, DataXu Expand Partnership Four-Fold
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
nToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, wi ...
- Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable Ads
RTBlog, Tobi Elkin - Tuesday, December 13, 2016
Victor Wong, CEO of creative management platform Thunder, projects the increase ...
- Jivox Integrates Its Dynamic Creative With AppNexus' Programmable Bidder
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
Jivox, a data-driven platform for personalized digital advertising, said it will partn ...
- Foursquare, Nielsen Team Up To Map Digital Ads To In-Store Visits
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
Location data and intelligence provider Foursquare said it's teaming up with Niels ...
- Can Real-Time Advertising Close Gap Between Mobile And Desktop Conversions?
Real-Time Daily, Tobi Elkin - Friday, December 9, 2016
Black Friday has come and gone but what, if anything, can ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- Amazon Wants To Help Publishers Make More Money From Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, December 8, 2016
The Wall Street Journal offers up its take on Amazon's push in ...
- Criteo Creates Tech That Optimizes Dynamic Ads In Real-Time
MediaDailyNews, Laurie Sullivan - Wednesday, December 7, 2016
Criteo S.A. announced Wednesday that it has developed technology that contextually optimiz ...
- LiveRamp Completes Acquisition Of Arbor, Circulate
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's complet ...
- PulsePoint Launches Monetization Tool
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Seeking to address publisher pain points within header bidding, programmatic ad platfo ...
- The Real-Time In Google's Last Penguin Update
SearchBlog, Laurie Sullivan - Thursday, December 8, 2016
Google released the Penguin 4.0 update in September after promising that ...
- Innovid Starts Integrated Marketing Cloud Technology For Personalized Video
Online Video Daily, Wayne Friedman - Tuesday, December 6, 2016
Video marketing platform Innovid says its new integrated marketing cloud technology wi ...