- Analyze This: How Granular Should We Get?
Media Magazine, John Spiropoulos - Thursday, November 1, 2007
In recent years, commercial ratings have come to the forefront of t ...
- [In]Sight: Attitudinal Adjustment
Media Magazine, Graeme Hutton - Thursday, November 1, 2007
If media agencies want to take the lead in the integrated marketi ...
- Study: Younger Buyers Aren't Much Into Domestic Vehicles
Marketing Daily, Karl Greenberg - Friday, November 30, 2007
[Automotive] J.D. Power's 2007 Avoider Study" found that pro-domestic and pro-import vehic ...
- Research: Gourmet, Specialty Sales Expected To Soar
Marketing Daily, Aaron Baar - Friday, November 30, 2007
[Food] "America's fascination with world flavors, along with its growing ethnic populatio ...
- Online Measurement Debate Presages TV's, Experts Suggest A Hybrid Solution
MediaDailyNews, Joe Mandese - Friday, November 30, 2007
A critical debate about how to best measure the audiences of onli ...
- Retirees Surf and Respond
Research Brief, Jack Loechner - Friday, November 30, 2007
According to the Vertis Communications 2007 Customer Focus Tech Savvy study, twenty-o ...
- Future Techniques in Online Marketing
Research Brief, Jack Loechner - Thursday, November 29, 2007
Senior Editor in Charge of Adotas, Sarah Novotny summarizes key future tren ...
- O'Reilly Vs. Olbermann: Feud Moves From Trash Talk To Trashing Nielsen Ratings
MediaDailyNews, Joe Mandese - Wednesday, November 28, 2007
A bloody on-air feud between Fox News' Bill O'Reilly and MSNBC's Kei ...
- Newspapers And Local Home Magazines Losing Real Estate Advertising To Web
Research Brief, Jack Loechner - Saturday, November 24, 2007
According to a new release from Borrell Associates, real estate agents, w ...
- Poll: Economy To Stifle The Season's Do-Gooderism
Marketing Daily, Sarah Mahoney - Tuesday, November 27, 2007
[Retail] While Americans love to give gifts with soul, the Cone Holid ...
- Physical Symptoms No. 1 Usage Driver for Health Sites
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2007
[Pharma] "Again, we found that when it comes to branded sites, la ...
- 'Family Man' Position In Men's Market Is Eroding
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2007
[Research] A Packaged Facts study suggests that, even though women control fami ...
- Study: Consumer Brands Drop The Ball When It Comes To Online Transactions
Online Media Daily, Tameka Kee - Tuesday, November 27, 2007
Despite the feature-rich, brand-positive experience that top consumer brands like Mercedes, Colgate-Palmoli ...
- Online Advertising Continues to Bolster Newspapers
Research Brief, Jack Loechner - Tuesday, November 27, 2007
Preliminary estimates from the Newspaper Association of America show that advertising expenditur ...
- Targeting: A Crisis of Confidence
Media Magazine, Mark Green - Thursday, November 1, 2007
Some market and media researchers have moved from expensive random digit dialin ...
- Nielsen Consolidates Domestic, International Client Meetings
MediaDailyNews, Joe Mandese - Monday, November 26, 2007
In a move emphasizing the increasingly global nature of media audience measuremen ...
- Shoppers Avoiding Toys Made in China
Research Brief, Jack Loechner - Monday, November 26, 2007
According to 7,982 consumers who participated in BIGresearch's November Consumer Intentions &am ...
- Zagat Survey Finds Flyers Would Rather Take FedEx
Marketing Daily, Karl Greenberg - Friday, November 23, 2007
[Research] The survey of 7,498 frequent flyers revealed--no stunning surprise here--that travele ...
- Sixty Four Percent of Americans Have Money to Spend
Research Brief, Jack Loechner - Friday, November 23, 2007
With the week focused on shoppers, here's some information about spenders. Accordi ...
- Holiday Shoppers May Pick Up the Pace This Week
Research Brief, Jack Loechner - Sunday, November 18, 2007
Since this has been a "Holiday Shoppers" week for Research Briefs, it ...
- 'Halo 3' Chat Volume More Than Double That Of 'Guitar Hero 3'
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2007
[Gaming] A new study by BrandIntel finds that "Halo 3" "over-achieved" ...
- Social Sites and Blog Growth Supports Word-of-Mouth
Research Brief, Jack Loechner - Wednesday, November 21, 2007
Following up on a recent Research Brief on the trust placed ...
- 3.5 Billion Conversations A Day
Research Brief, Jack Loechner - Tuesday, November 20, 2007
Spending on word-of-mouth (WoM) marketing jumped 35.9% in 2006 to $981.0 milli ...
- Service, Convenience Create Loyalty Leaders Like Google
Marketing Daily, Karl Greenberg - Monday, November 19, 2007
[Research] Consumers are loyal to companies that treat them right, regardless ...
- Media Remains Jewel In Nielsen Crown, Relatively Exempt From Restructuring
MediaDailyNews, Joe Mandese - Monday, November 19, 2007
Nielsen's media research operations account for less than a third of t ...
- Slightly More Green From Black Friday Shoppers
Research Brief, Jack Loechner - Monday, November 19, 2007
A recent Maritz Poll found that 37 percent of respondents plan ...
- Nielsen Reports 11% Gain
MediaDailyNews, Joe Mandese - Friday, November 16, 2007
At a time when U.S. ad spending is growing marginally, the prima ...
- More Than Half of Online Financial News Readers Are Over 45
Research Brief, Jack Loechner - Friday, November 16, 2007
A drill down into Online financial news and information sites in t ...
- Measurement Seen As Hurdle to Ad Spend On Emerging Media
Research Brief, Jack Loechner - Thursday, November 15, 2007
According to a survey by Gundersen Partners among 377 marketing and gener ...
- American Customer Satisfaction Index Down Slightly
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2007
[Research] Consumers may be less satisfied about brands than they have be ...