Shoppers Avoiding Toys Made in China
Shoppers Avoiding Toys Made in China
According to 7,982 consumers who participated in BIGresearch's November Consumer Intentions & Actions Survey, grandparents may buy the grandchildren something other than toys.
Gary Drenik, President of BIGresearch, says "The ‘lead paint scare' for toys made in China is causing consumers... 55+, to avoid toys from China. Rather than taking the chance of giving something that may be harmful, these older consumers will... opt for clothing, books, CDs, or DVDs for grandchildren."
The survey asked consumers if they would be "avoiding toys made in China" this holiday season. As consumers age, so does the intent to avoid:
| When Shopping For Toys This Holiday Season, Will You Be Avoiding Toys Made In China? | ||
|
| Yes, Avoiding | No, Not Avoiding |
| All Adults (18+) | 57.5% | 42.5% |
| All Men | 53.0% | 47.0% |
| All Women | 61.8% | 38.2% |
| All Adults | ||
| 18-24 | 37.8% | 62.2% |
| 25-34 | 48.8% | 51.2% |
| 35-44 | 56.0% | 44.0% |
| 45-54 | 62.7% | 37.3% |
| 55-64 | 70.0% | 30.0% |
| 65+ | 68.3% | 31.7% |
| HH income <$50K | 57.8% | 42.2% |
| HH income $50K+ | 58.2% | 41.8% |
| Source: BIGresearch, November 2007 | ||
For more about the BIGresearch survey, please visit here and select news.
JACK LOECHNER
Center for Media Research
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