- Gen X Is More Than The Sum Of Its Parts, British Firm Finds
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2008
[Research] Proximity Worldwide's Christine Armstrong says the Gen X groups are mo ...
- Teens Learn From Advertising on Social Sites
Research Brief, Jack Loechner - Tuesday, June 17, 2008
OTX, releasing new results from its Teen Topix study, the complex liv ...
- Leading Advertisers to Start-of-Summer Travelers
Research Brief, Jack Loechner - Monday, June 16, 2008
According to a proprietary study by The Media Trust Company, American Expre ...
- Video On PCs Captures Share Of TV Screen Time
Research Brief, Jack Loechner - Friday, June 13, 2008
Recent findings released by Ipsos MediaCT from MOTION shows that the percenta ...
- Fulgoni, Lord, Shababb, Others Named To ARF Board
MediaDailyNews, - Thursday, June 12, 2008
The Advertising Research Foundation this morning announced a new slate of boa ...
- MPMA Becomes Billetts America, Offers New Services
MediaDailyNews, - Thursday, June 12, 2008
Media Performance Monitor America (MPMA) is going back to its roots a ...
- Cell Phones Still Hot; More Mobile Advertising Proposed
Research Brief, Jack Loechner - Thursday, June 12, 2008
Although a new Harris Interactive study reveals that over one-third of consume ...
- Organic/Natural Products Enjoy 35% Market Growth, Per Study
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2008
[Research] "The recent drive toward healthy and green living has consumers placi ...
- Parents In The Dark
Research Brief, Jack Loechner - Wednesday, June 11, 2008
Of thousands of children and adults, Internet users in the U.S., U ...
- Sustainability Initiatives Contributing To CPG's Bottom Lines
Marketing Daily, Karlene Lukovitz - Tuesday, June 10, 2008
[Research] The biggest challenge facing CPGs is how to offset rising commoditi ...
- Smartphones Account For 60% Of Traffic To Mobile Sites
Online Media Daily, - Tuesday, June 10, 2008
Among wireless devices, smartphones account for 60% of the traffic to premi ...
- Web #2 Ad Medium in Five Years
Research Brief, Jack Loechner - Tuesday, June 10, 2008
According to a recently released study by IDC, the U.S. Internet Advertisi ...
- Alternative Newspapers & Their Sites Read By Surburbia
Research Brief, Jack Loechner - Monday, June 9, 2008
A new report issued by The Media Audit reveals that 43.8 milli ...
- Green Consumers Do More Shopping In Warehouse Clubs
Marketing Daily, Karlene Lukovitz - Friday, June 6, 2008
[Research] The research shows that LOHAS consumers are not only early adopter ...
- TV Channels Viewed Falls To Lowest Percentage Ever
MediaDailyNews, Joe Mandese - Friday, June 6, 2008
In a development that has implications for the greater world of med ...
- Cornucopia of April Online Web and Video Viewers and Brands
Research Brief, Jack Loechner - Friday, June 6, 2008
Total Website user data for April, including detailed findings for viewers a ...
- Dollar By Dollar, Economy Eating Away At Consumer Spending
Marketing Daily, Aaron Baar - Thursday, June 5, 2008
[Research] The brightest spot Discover Financial's monthly survey is that consumers a ...
- Search And Purchase Depends On Type Of Product
Research Brief, Jack Loechner - Thursday, June 5, 2008
Considering how Online Americans are using different communication media for different lifesty ...
- Hitwise: ABC.com Most Visited TV Broadcast Web Site
Online Media Daily, - Wednesday, June 4, 2008
Marking the largest growth in average visits among the six leading broadca ...
- Direct Marketers Heed The Signs And Punch Up EMail
Research Brief, Jack Loechner - Wednesday, June 4, 2008
According to the Direct Magazine annual forecast survey, E-mail has become t ...
- Report: Google, Amazon To Beat Recession
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 3, 2008
In a 310-page report called "U.S. Internet: The End of the Beginning ...
- Study: Social Network Preferences Tied to Ethnicity
Online Media Daily, Gavin O'Malley - Tuesday, June 3, 2008
[Social Network] YouTube is having trouble attracting as many female African-American a ...
- Email Preferred Communicator by Consumers For Business Dealing
Research Brief, Jack Loechner - Tuesday, June 3, 2008
According to the 2008 study of consumer attitudes towards email and onli ...
- Sequent Taps DraftFCB's Sylvester
MediaDailyNews, Joe Mandese - Monday, June 2, 2008
Sequent Partners, an all-star team of ex-agency and client-side research gurus, h ...
- ComScore: Economy Makes Pricing Prime Strategy
Online Media Daily, Tameka Kee - Monday, June 2, 2008
Online retailers in particular have begun to feel the sting of t ...
- Web Magazine Reach, Users and Minutes Up in 2008
Research Brief, Jack Loechner - Monday, June 2, 2008
According to Magazine Publishers of America, consumer magazine websites averaged 70.7 milli ...
- Up Against the Wall
OMMA Magazine, Steve Smith - Monday, June 23, 2008
Like stacks of increasingly desperate match.com profiles, the list of available a ...
- Mighty Morphing Power Rangers
OMMA Magazine, Steve Smith - Monday, June 23, 2008
The best salesman knows intuitively to size up his customer's style a ...
- Markets Focus: Dealing with the DINK
OMMA Magazine, Susan Kuchinskas - Monday, June 23, 2008
They meet for cocktails and tapas after work, buy all the be ...
- Behind the Numbers: The Low Lows
OMMA Magazine, Lynn Russo Whylly - Monday, June 23, 2008
You can't listen to or read a news article today without t ...