• by Joe Mandese  @mp_joemandese, June 2, 2008

Sequent Partners, an all-star team of ex-agency and client-side research gurus, has added another star: long-time Madison Avenue vet Alice Sylvester. Sylvester, who has been senior vice president-account planning director at Interpublic's DraftFCB unit, has joined Sequent as a partner, where she will work alongside founding partners Jim Spaeth and Bill Moult to help develop media, brand and advertising metrics for a wide variety of clients.

Sequent, which was formed five years ago by Spaeth, a long-time packaged goods marketing and research guru who last helmed the Advertising Research Foundation, and Moult, the founding partner and former president of the Marketing Science Institute, has stealthily played an influential, but behind-the-scenes role in shaping key new metrics for some major advertising and media organizations, especially for organizations involved in the so-called "shopper media" category.

Sylvester is a past chairman of the board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research, and has held top media and consumer research positions at Young & Rubicam, Leo Burnett, and J. Walter Thompson.