- On Hair: P&G Studies Good Days And Bad
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Procter & Gamble went Frankenstein for Pantene, putting caps on women's hea ...
- Spencer Stuart Finds CMOs' Staying Power Up By 6 Months
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Todd Wasserman interviews Tom Seclow, head of Spencer Stuart's CMO practice, abo ...
- What Do BlackBerry Owners Do?
Marketing Daily, - Monday, June 28, 2010
Percentage of BlackBerry owners more likely than the average American adult t ...
- IPad Tickles Enthusiasts, But Others?
Marketing Daily, Aaron Baar - Tuesday, June 29, 2010
Of those who have already purchased an iPad, 90% already own o ...
- Madison Ave.'s Next Killer App May Be, Well, An App
Online Media Daily, Joe Mandese - Wednesday, June 30, 2010
As the ad industry waits with anticipation for Apple to unleash ...
- Rich Media And Flash Ads Get 40% Of Impressions
Online Media Daily, Mark Walsh - Tuesday, June 29, 2010
When it comes to display ads, rich media and Flash-based ads accou ...
- Online Teen Influencers Precisely Defined
Research Brief, Jack Loechner - Wednesday, June 30, 2010
A recent survey, by myYearbook and Ketchum of teen social media user ...
- Media Insights Q&A With New Media Vision's Todd Lituchy
TV Board, Charlene Weisler - Wednesday, June 30, 2010
Todd Lituchy has had an extensive media career spanning three continents. He ...
- Young Women Most Optimistic About Recovery
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2010
While Gen Y (especially women), dual-income couples with no kids, and financial ...
- Internet Emerges As Fastest Growing Segment Of Paid Product Placement
Online Media Daily, Joe Mandese - Tuesday, June 29, 2010
The Internet is the fastest growing segment of the paid product placeme ...
- Free Up Buyers And Planners For More Strategizing
Research Brief, Jack Loechner - Tuesday, June 29, 2010
According to new Centro research designed to spotlight various aspects of digit ...
- Social Network Hotspots: Boston, Boulder and... Boise?
The Social Graf, Erik Sass - Tuesday, June 29, 2010
Apparently April showers bring May-June overviews: There has been a remarkable spa ...
- Young and Short: Online Video Driven by Youth Watching Clips
VidBlog, Steve Smith - Tuesday, June 29, 2010
While full-episode TV re-viewing seems to have gotten much of the pre ...
- Annual Survey Of Shoppers Reveals Brand Loyalty Rebounding
Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
The annual Top Brands study, which monitors consumers' unaided expectations for bra ...
- Market Research Should Get Back To Its Roots
Marketing Daily, Bill Alberti - Monday, June 28, 2010
Today's market researchers need to better connect the insight they produce wi ...
- ANA: Events, Sponsorship Metrics Are Inadequate
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
Nearly 8 in 10 respondents said that the need for validated sponsorship/even ...
- April Showers Did Not Bring May Flowers
Research Brief, Jack Loechner - Monday, June 28, 2010
The June Consumer Reports Trouble Tracker Index measuring financial difficulties faced ...
- Study: People More Likely To Spend More Time Reading Email On Mobile Devices
Online Media Daily, David Goetzl - Thursday, June 24, 2010
A Cambridge, Mass.-based company specializing in email delivery has found that peop ...
- Coupons Benefit Retailers, Too
Research Brief, Jack Loechner - Friday, June 25, 2010
According to the latest Online Shopper Intelligence survey, one-third of online shoppe ...
- Firm: 10 Excel At Engagement With Consumers
Marketing Daily, Aaron Baar - Wednesday, June 23, 2010
Marketers looking to build engagement with consumers would be wise to foll ...
- AAA: More People To Travel This Fourth Of July
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2010
A new survey from AAA projects that the number of Americans traveli ...
- Smartphone Users Want Connection-To-Go
Marketing Daily, Karl Greenberg - Wednesday, June 23, 2010
Before price is revealed, 77% of smartphone owners say they are interest ...
- NPD: Consumers Still Economizing On Food
Marketing Daily, Karlene Lukovitz - Wednesday, June 23, 2010
Nearly one-third plan to use more coupons from magazines and newspapers; 2 ...
- Appliance Sales Bouncing Back
Marketing Daily, - Wednesday, June 23, 2010
Sales of major household appliances-including refrigerators, washers, dryers, ovens and microwaves-are showi ...
- Fast Changing Consumer Behavior Forcing New Business Models
Research Brief, Jack Loechner - Thursday, June 24, 2010
According to PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2010-2014, global entertainment a ...
- More-Eager Buyers Researching Products Online
Marketing Daily, Aaron Baar - Tuesday, June 22, 2010
"Whereas last year they were in hold-back mode, now consumers are thinki ...
- Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy
Online Media Daily, Gavin O'Malley - Tuesday, June 22, 2010
While 78% percent of corporate respondents say their company is using soci ...
- Social Media Moms Diced and Sliced
Research Brief, Jack Loechner - Wednesday, June 23, 2010
According to the results of the 2010 Mom Social Influencer segmentation stu ...
- Media Insights Q&A With Sprout's Jim Multari
TV Board, Charlene Weisler - Wednesday, June 23, 2010
Jim Multari, director of research for Sprout, had great experience in t ...
- Study: Kids Think Cartoon Characters Make Food Taste Better
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
Arielle Levin Becker reports that there's nothing existential about the impact ...