• by June 28, 2010

1 Shop at Saks Fifth Avenue +183%

2 Travel domestically for business +154%

3 Participate in running/jogging +117%

4 Write an online blog +111%

5 Order from iTunes.com +104%

6 Be interested in watching video clips on their cell phone + 85%

7 Buy personal or business self-help books + 74%

8 Listen to alternative music + 64%

9 Own a sport utility vehicle (SUV) + 55%

10 Believe that achieving a higher social status is very important + 50%

Source: GfK MRI Survey of the American Consumer, Fall 2009