- Tis The Season To Be... Golly, Nielsen Adds Web-Enabled Sets To TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2010
Penetration of Internet-enabled TV sets is poised to jump considerably this holid ...
- Nielsen: Internet Access On Rise In Latin America
Online Media Daily, Mark Walsh - Tuesday, December 7, 2010
With Latin America suffering less from the global recession than North Ameri ...
- Local TV Continues to Engage, Inform, Inspire
Research Brief, Jack Loechner - Wednesday, December 8, 2010
A recently released a study Hearst Television shows that local television ne ...
- Free Research Apps For All
SearchBlog, Laurie Sullivan - Wednesday, December 8, 2010
Historically there have been two preferred ways to gather information from consume ...
- Jeggings Are Hot! NPD Calls Them 'Next Evolution Of The Jean'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 7, 2010
My sister-in-law sells the "Carol Anderson by invitation" (CAbi) line of cloth ...
- Study: Bank Of America Is Tops In Mobile
Marketing Daily, Tanya Gazdik - Monday, December 6, 2010
Mobile Web banking is no longer the poor sibling of downloadable mobi ...
- Report: Advertisers To Spend More Heavily On, And More For, Digital Channels
Online Media Daily, Gavin O'Malley - Monday, December 6, 2010
Continued economic uncertainty will inspire advertisers to rely more heavily on digit ...
- Scanbuy: Barcode Scans Up From 2009
Online Media Daily, Mark Walsh - Monday, December 6, 2010
Product barcode scanning during the first week of the holiday shopping seas ...
- The Culture, Habits and Perceptions of Gift Giving
Research Brief, Jack Loechner - Tuesday, December 7, 2010
According to the Liberty Mutual "2010 Responsible Giving Survey," fielded for Liber ...
- ESPN: Nope, No Cord Cutters Here, Either
VidBlog, Steve Smith - Tuesday, December 7, 2010
It looks as if the prospect of people relying on the W ...
- Report: AT&T Worst Provider Of Them all
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 6, 2010
Color us shocked. As ranked by subscribers themselves, AT&T has flunked Consum ...
- Shoppers Look To Rewards For Holiday Spending
Marketing Daily, Aaron Baar - Saturday, December 4, 2010
"Retailers who use data from their reward programs to respond to customer ...
- Brand Keys: Wendy's Needs Those New Fries
Marketing Daily, - Friday, December 3, 2010
The firm's Customer Loyalty Engagement Index results show Wendy's coming in ...
- Where's Your Prospect's InBox?
Research Brief, Jack Loechner - Monday, December 6, 2010
According to a new eROI study titled, "Email Marketing, On the Go ...
- Study Finds Silver Lining In Nike's Decision To Stand By Tiger Woods
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
Although the sex scandal created by the golfer hurt his own abili ...
- NPD Quantifies Meal-Planning Behaviors
Marketing Daily, Karlene Lukovitz - Thursday, December 2, 2010
Given that so many meal purchasing decisions are being made before consume ...
- Nielsen's Drouillard Named Scarborough Chief
MediaDailyNews, - Friday, December 3, 2010
Scarborough Research Thursday said Tom Drouillard has been named its new president-CE ...
- Timeshifting TV Viewers Shifting Up Fast
Research Brief, Jack Loechner - Friday, December 3, 2010
According to a new study from The Nielsen Company, with almost 10 ...
- Fast Forwarding as Ad Strategy
VidBlog, Steve Smith - Friday, December 3, 2010
Videoholics who have been paying attention in class will recall the Bost ...
- Purchase Intent Across Auto, Travel And Retail For October
Online Media Daily, OMMA Editors - Thursday, December 2, 2010
October showed increased online purchase intent for Hawaii vacation planning and advanc ...
- 'Very Long' URL Solution Proves Longer Than Expected: Nielsen Will 'Model' 8 Months, Reprocess October
Online Media Daily, Joe Mandese - Thursday, December 2, 2010
An internal task force investigating how Nielsen Co. missed reporting data f ...
- Waddaya Know ?
Research Brief, Jack Loechner - Thursday, December 2, 2010
According to the Pew Research Center for the People and the Pres ...
- Mass And Discount Retailers Top Tech Shopping
Research Brief, Jack Loechner - Wednesday, December 1, 2010
According to Scarborough Research, examining households planning holiday purchases of HDTVs, Smartphon ...
- Shattering the Two-Way Mirror
OMMA Magazine, Douglas Quenqua - Wednesday, December 29, 2010
Why start a conversation about your brand when you can eavesdrop ...