- Macy's, Target, Toys R Us: Best Holiday Ads
Marketing Daily, Sarah Mahoney - Friday, December 17, 2010
"You can really feel the change of tone," Mike Gatti, executive direct ...
- Sorry, Retailers: Homemade Gifts Gaining Favor
Marketing Daily, Tanya Gazdik - Friday, December 17, 2010
In addition to the desire to make meaningful investments in personal relationship ...
- Shopping List for Kids Of All Ages
Research Brief, Jack Loechner - Monday, December 20, 2010
According to a recent survey by Nielsen, kids are eyeing some wallet-stretchi ...
- Survey: Luxury Gift Buyers Young, Online, Savvy
Marketing Daily, Karl Greenberg - Friday, December 17, 2010
Accenture says more than 25% of luxury buyers will shop for luxu ...
- College Students In Hock
Research Brief, Jack Loechner - Friday, December 17, 2010
According to a new analysis of National Center for Education Statistics da ...
- Holiday Holdouts: Consumers Dragging Feet
Marketing Daily, Sarah Mahoney - Wednesday, December 15, 2010
With stores already offering big sales on some of the season's hotte ...
- J.D. Power: Reliability Up, But Style Still Rules
Marketing Daily, Karl Greenberg - Wednesday, December 15, 2010
But the next best thing, says Kerri Wise, are vehicles blessed ( ...
- AmEx Luxury Report: Consumers Coccooning
Marketing Daily, - Wednesday, December 15, 2010
The report says that overall consumers' spending increased 12% on furniture a ...
- Digital and Conventional Out-Of-Home Advertising Accelerating
Research Brief, Jack Loechner - Thursday, December 16, 2010
According to a preliminary outlook by PQ Media CEO Patrick Quinn ...
- Game Consoles Moving To the Center of the Living Room
VidBlog, Steve Smith - Thursday, December 16, 2010
Roku, Google TV, Apple TV and Boxee may be scrambling to captu ...
- Consumers See Your 'Dynamic' Targeted Ads, Are Not Pleased
Online Media Daily, Gavin O'Malley - Tuesday, December 14, 2010
Displaying a heightened level of awareness, most Web surfers -- 78.2% ...
- Free Shipping Is The Hook
Research Brief, Jack Loechner - Wednesday, December 15, 2010
According to comScore, holiday season retail e-commerce spending for the first ...
- KBB: Recalls Don't Bar Consideration For Toyota
Marketing Daily, Karl Greenberg - Monday, December 13, 2010
Toyota has had to ask for vehicles back en masse for min ...
- NPD: Restaurant Traffic Down 1% In Q3
Marketing Daily, Karlene Lukovitz - Monday, December 13, 2010
Continued high employment suppressed overall restaurant industry traffic recovery in the thi ...
- Study: Two-thirds Shop With No Christmas Budget
Marketing Daily, Sarah Mahoney - Monday, December 13, 2010
"What's really alarming is that lower-income households are even less likely ...
- The Brand Says It All
Research Brief, Jack Loechner - Tuesday, December 14, 2010
According to a recent study by the Custom Content Council in partnersh ...
- Online Vs. Brick-And-Mortar: 'Dogfight To End'
Marketing Daily, Aaron Baar - Friday, December 10, 2010
People are still waiting out the best deals for the holiday seaso ...
- Email and Social Marketing Top Budgets
Research Brief, Jack Loechner - Monday, December 13, 2010
A new StrongMail survey in late November, conducted by Zoomerang, reflects t ...
- J.D. Power: The Fun Is Back In the Driver's Seat
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Which brands benefit from the syllogism, "If most fun equals most loya ...
- Nielsen Finds 'Satellite' Station Ratings Illogical, Will Restate
MediaDailyNews, Joe Mandese - Friday, December 10, 2010
Nielsen Thursday notified clients that it will restate ratings for nine ...
- comScore: How Google Instant Influences Search And Advertising
Online Media Daily, Laurie Sullivan - Thursday, December 9, 2010
About 22% of Google searches in October were done using Google Instan ...
- Animation or Actors?
Research Brief, Jack Loechner - Friday, December 10, 2010
Advertisers are rolling out their holiday-themed ads, many of which are su ...
- Twitter Usage: What's In 8 Percent?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 9, 2010
Despite design overhauls, big media partnerships, and more star power than ...
- Starbucks Tops Online Media Impact Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, December 8, 2010
Starbucks garnered a media-buy purchase equivalent of $67.8 million in free bra ...
- Gaming: Don't Bet On Recovery Until 2012
Marketing Daily, Aaron Baar - Wednesday, December 8, 2010
Growth won't be realized until after 2011, as consumers -- who h ...
- Shoppers: All We Want Is That Specific Toy
Marketing Daily, Sarah Mahoney - Wednesday, December 8, 2010
A new study from the NPD Group says that this year 6 ...
- Report: Driven By Video, Display Ad Spending To Close Gap On Search Within Two Years
Online Media Daily, Gavin O'Malley - Wednesday, December 8, 2010
The unrivaled rise of paid search could end as soon as 201 ...
- Pew: 8% Of U.S. Online Population Use Twitter
Online Media Daily, Mark Walsh - Thursday, December 9, 2010
Twitter, like Facebook, may have quickly become one of the Internet's best-kno ...
- Naughty or Nice?
Research Brief, Jack Loechner - Thursday, December 9, 2010
Results of a recent Harris Poll of 3,084 adults show that 5 ...
- NPD: Most Adults Have Sub-Par Diets
Marketing Daily, - Tuesday, December 7, 2010
Age brings health concerns and medical conditions that tend to drive healthi ...