- Nielsen: People Optimistic, Still Redefining Value
Marketing Daily, Sarah Mahoney - Monday, January 31, 2011
Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkabl ...
- ANA, MMA: 88% Plan To Use Mobile This Year
Marketing Daily, Aaron Baar - Monday, January 31, 2011
Moreover, a full three-quarters of those marketers said they'll increase their spendi ...
- Banks That Cultivate Authenticity 'Will Dominate'
Marketing Daily, Tanya Gazdik - Monday, January 31, 2011
"We think that banks that dominate the next 10 years will empow ...
- Mintel: 24% Plan To Reduce Dining Out Spend
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
"The restaurant industry grew 2.1%, to $403.5 billion, last year, but ...
- Nielsen: Williams, White, Bradshaw Top Endorsers
Marketing Daily, Karl Greenberg - Friday, January 28, 2011
Sports are a good way to reach affluent consumers, according to Nielsen ...
- Beef Brouhaha: Taco Bell's Buzz Suffering
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
Taco Bell isn't sitting still in the face of the class-action su ...
- Private Labels On Par With National Brands At The Grocery Store
Research Brief, Jack Loechner - Monday, January 31, 2011
Private label companies continue to introduce better-for-you products and more attractive packagin ...
- PwC: Media M&A Best, But Not Great
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 28, 2011
While it outpaced the overall U.S. deal market, entertainment and media indust ...
- Healthier Food Ad Messages Generate Big Media Buzz
Marketing Daily, Wayne Friedman - Friday, January 28, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- Clarification: New Social Service Dubbed Custom Analytics, Not SoMe
Online Media Daily, - Friday, January 28, 2011
- Report: CMOs Eager To Integrate Social Tools
Online Media Daily, Gavin O'Malley - Friday, January 28, 2011
From Facebook to Twitter, a full 90% of chief marketing officers n ...
- Computers Hooking Up With TVs
Research Brief, Jack Loechner - Friday, January 28, 2011
According to SideReel, an independent Web TV destination with a base ...
- Fast-Growing Companies Use Social Media More (But 'More' Is As Little As Just One Tweet)
The Social Graf, Erik Sass - Friday, January 28, 2011
America's fastest-growing companies are significantly more likely to use social media th ...
- Hurry, More Ads Before We Spoil Them
VidBlog, Steve Smith - Friday, January 28, 2011
For about a year now comScore has been calling for more a ...
- J.D. Power: Web Sites Should Watch The Gaps
Marketing Daily, Karl Greenberg - Wednesday, January 26, 2011
The consumer Web sites for auto brands should be like their product ...
- Poll: Cupid Gets 11% Raise
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2011
Looks like Americans are in the mood for love. A new spendi ...
- NPD: 50% Of Consumers Check Nutrition Facts Label
Marketing Daily, Karlene Lukovitz - Wednesday, January 26, 2011
With the food industry's new "Nutrition Keys" front-of-pack label making news, markete ...
- Darden Testing Red Lobster/Olive Garden Combo
Marketing Daily, - Wednesday, January 26, 2011
Starting in March, Darden Restaurants will be testing a facility housing bo ...
- Knowledge Networks Probing Social Networks, Identifies New 'SoMe' Consumer Segment
Online Media Daily, Joe Mandese - Thursday, January 27, 2011
Knowledge Networks, a highly regarded marketing research firm known for its humongo ...
- Gartner: App Sales To Top $15 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, January 26, 2011
Mobile apps are here to stay, according to a new forecast fr ...
- Pew: Republicans, Democrats Use Social Media Equally
Online Media Daily, Mark Walsh - Thursday, January 27, 2011
Social media tools like Facebook and Twitter have gained wide attention f ...
- Shoppers With Cyber Stuff Have a Leg Up on Retail Sales Associates
Research Brief, Jack Loechner - Thursday, January 27, 2011
The latest installment of the Motorola Solutions annual holiday study indicates th ...
- Report: Super Bowl Parties May Hit New Record
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
A new survey from the National Retail Federation predicts that come Fe ...
- BlueKai Pulse: Luxury Auto Buyers Ready To Roll
Online Media Daily, OMMA Editors - Wednesday, January 26, 2011
December shows increased intent for hotels and lodgings for Reno, NV ...
- Small Businesses Planning Techie Marketing
Research Brief, Jack Loechner - Wednesday, January 26, 2011
According to the Ad-ology 2011 Small Business Marketing Forecast, small business owne ...
- Early Morning Email Readers Use Mobile
Research Brief, Jack Loechner - Tuesday, January 25, 2011
Based on a composite cross sampling of 155.3 million emails sent acro ...
- 10 For '11: This Year's Marketing Trends
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 24, 2011
It's not hula-hoops or flagpole sitting, but product trends this year a ...
- Only 19% Think National Brands Are Worth The Money
Marketing Daily, Sarah Mahoney - Friday, January 21, 2011
Don't expect consumers' love affair with private-label products -- whether it's t ...
- How Green Is My Attitude
Research Brief, Jack Loechner - Monday, January 24, 2011
According to the results of the recent online Harris Poll of 2,3 ...
- Expansion At Hand As M-Commerce Plans Gain
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2011
A new survey from the National Retail Federation and KPMG finds th ...