A story (
"Knowledge Networks Probing Social Networks, Identifies New 'SoMe' Consumer Segment") in the Jan.
27th edition of
Online Media Daily incorrectly referred to the new custom analytics service tied to Knowledge Networks' "Faces of Social Media" syndicated research database as, "SoMe." The new
service is called "Custom Analytics." SoMe is the way Knowledge Networks refers to the segment of consumers it tracks.