Expansion At Hand As M-Commerce Plans Gain
After a long period of curtailed expansion plans, retailers are ready to swing back to growth mode: A new survey from the National Retail Federation and KPMG finds that 41% of retail executives plan to increase store expansions this year. That compares to just 25% in last year's survey. Both Target and Dollar General have announced such expansion plans in recent weeks; Microsoft, Disney H&M and Nordstrom also have new units on the horizon.
M-commerce is also high on retailers' radar, with 69% of the executives surveyed saying mobile is an important strategic initiative -- up from 28% a year ago. Cost-cutting is still important, but it's less of a focus. This year, 58% report that cost reduction and cost containment programs will remain a strategic initiative in their company, down from 81%. Overseas expansion is also inching up on retailers' agenda: 25% say they plan to expand overseas, up from 21% a year ago.
Other shifts include a big jump in insight gathering, with 74% of retailers planning to boost their data-gathering projects -- up from 65% in the prior year -- a bigger interest in Twitter (79% are using it, compared to 61% last year), and a renewed interest in customer loyalty programs with 78% ranking them first among customer insight initiatives, up from 65% a year ago.
The survey, the ninth annual Retail Horizons effort from NRF and KPMG, is based on interviews with 318 retail executives at 135 North American retail chains.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Expansion At Hand As M-Commerce Plans Gain "
Leave a Comment