- Mexico, Hawaii, Fla. Top Honeymoon Destinations
Marketing Daily, - Tuesday, May 31, 2011
The Knot has just released its latest honeymoon survey, and says th ...
- Pediatricians Flag Energy, Sports Drinks For Youth
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 31, 2011
There's a new message today for teens and their parents regarding wh ...
- Yahoo, UM: Web Is Killing Impulse Shopping
Online Media Daily, - Friday, May 27, 2011
Impulse shopping buys are dying out as a result of tools su ...
- Mobile Users Are Ad Clickers
Research Brief, Jack Loechner - Tuesday, May 31, 2011
According to the Mojiva Mobile Audience Guide, 60% of mobile users cli ...
- Minority Groups More Likely to Support Online Causes
The Social Graf, Erik Sass - Tuesday, May 31, 2011
Significant proportions of African-American (30%) and Hispanic (39%) adults say they a ...
- Hispanic Magazine Advertising Rebounds
Research Brief, Jack Loechner - Monday, May 30, 2011
According to Hispanic Magazine Monitor estimates released by Media Economics Group, ...
- Americans Spending More On Outdoor Entertaining
Marketing Daily, - Thursday, May 26, 2011
Just in time for the long weekend, NPD is releasing a stu ...
- Nielsen Completes Acquisition Of NeuroFocus
MediaDailyNews, - Friday, May 27, 2011
Nielsen Co. Thursday officially announced the acquisition of 100% of NeuroFocus, ...
- Net Broadband Subscribers Continue to Grow
Research Brief, Jack Loechner - Friday, May 27, 2011
In a new release from the Leichtman Research Group, the nineteen large ...
- Myspace Finds Its Place: That's Social Entertainment
Online Media Daily, Joe Mandese - Thursday, May 26, 2011
Social media, especially big social-networking platforms such as Facebook and Twitter, a ...
- (Dis)Integrated Marketing Hurdles
Research Brief, Jack Loechner - Thursday, May 26, 2011
The opportunity to understand what marketers are thinking and doing during ...
- Study: Online Video Ads Beat TV Ads In Viewer Recall
Online Media Daily, - Tuesday, May 24, 2011
Viewers pay more attention to online video ads than to traditional ...
- Social Networks Appealing To Affluents
Research Brief, Jack Loechner - Wednesday, May 25, 2011
Among the general population, the main reason cited for connecting with bran ...
- Selling the Goods: Retailers Embrace Video as Virtual Sales People
VidBlog, Steve Smith - Wednesday, May 25, 2011
We spend so much time focusing on the TV-like branding impact ...
- Poll: People Would Pay More for Safer Food
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
A new survey commissioned by the Pew Charitable Trusts shows significant majoriti ...
- Rentrak Signs Richards Group For Dallas, Waco Ratings
MediaDailyNews, - Tuesday, May 24, 2011
The Richards Group, a large full-service independent agency based in Dallas, h ...
- Mobile Search And Shopping Intersecting
Research Brief, Jack Loechner - Tuesday, May 24, 2011
A recent report from Chief Marketer focuses our attention on a n ...
- On a Mid-Roll: The Pause That Performs
VidBlog, Steve Smith - Tuesday, May 24, 2011
As longer form video viewing online becomes de rigeur, an ever increasi ...
- Multifaceted: The New Face Of Multicultural
Marketing Daily, Melissa Lavigne-Delville - Monday, May 23, 2011
To truly connect with this consumer, marketers must look beyond the cens ...
- Confidence Not A Problem; Shopper Loyalty Is
Marketing Daily, Sarah Mahoney - Saturday, May 21, 2011
"Worries about external factors, like economic trends where retailers are basically helples ...
- Fuel Costs Not Deterring Vacationers
Research Brief, Jack Loechner - Monday, May 23, 2011
According to Trip Advisor, 86% of travelers are planning leisure trips th ...
- Consumers Are Becoming Numb To Gas Pains
Marketing Daily, Sarah Mahoney - Thursday, May 19, 2011
Looks like Americans may be weathering high gas prices better than ma ...
- New Study: USAA Is Tops In Customer Experience
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
"It starts with employee recruitment and commences from the very first da ...
- Mind Games: Nielsen Acquiring Brain Prober, Thwarts WPP Bid
MediaDailyNews, Joe Mandese - Friday, May 20, 2011
Nielsen Co. has agreed to acquire NeuroFocus, one of the leading compani ...
- Virtually Informed
Research Brief, Jack Loechner - Friday, May 20, 2011
Recently released research from Unisfair shows that virtual engagement is the n ...
- Americans Are Loving On Their Lawns
Marketing Daily, Sarah Mahoney - Wednesday, May 18, 2011
New research from Scarborough shows that 50 million homeowners, or 29%, a ...
- Approach To Hispanic Consumers Needs Revision
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
The Futures Company says "navigation" -- where to go, how to g ...
- Enroll A Brand Advocate
Research Brief, Jack Loechner - Thursday, May 19, 2011
According to a research study conducted by Dr. Kathleen R. Ferris-Costa, Universi ...
- Wireless Gains In Customer Satisfaction Scores
Marketing Daily, Aaron Baar - Tuesday, May 17, 2011
"This is an industry that is doing a significantly better job wi ...
- Nielsen Unifies Local TV Language Samples, Will Scrap Hispanic Panel In November
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2011
In another important step toward general advertising marketplace assimilation, the audiences ...