- Measuring Social Media Success
Research Brief, Jack Loechner - Tuesday, October 25, 2011
In a just released white paper from Covario, reporting on the Facebo ...
- Study: 67% See Increase In Cause-Marketing In '12
Marketing Daily, Sarah Mahoney - Monday, October 24, 2011
As more marketers try to link themselves to do-good missions that resona ...
- Climate Scientists Embrace Marketing Science In Effort To Save The Planet
MediaDailyNews, Joe Mandese - Monday, October 24, 2011
A group of leading scientists and academic researchers and educators met la ...
- Holiday Shopping Plans Include Deals, Coupons and Discounts
Research Brief, Jack Loechner - Monday, October 24, 2011
According to the National Retail Federation's 2011 Holiday Consumer Intentions and Actio ...
- Mobile Social Usage Soars To Nearly A Quarter Of U.S. Population
The Social Graf, Erik Sass - Monday, October 24, 2011
Americans love their social media and they love their mobile devices. ...
- Rappers Rhyme About, Have Deals With Alcohol Brands? Art Or Advertising?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
Researchers at the University of Pittsburgh School of Medicine parsed 793 son ...
- Anybody Listening?
Research Brief, Jack Loechner - Friday, October 21, 2011
Arbitron announced highlights from its September 2011 National Radio Listening Report th ...
- Shopper Marketing Drives Growth
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Companies involved in shopper marketing (events that often feature two or mo ...
- Facebook Fans Say 'Coke Is It'
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2011
Coca-Cola ranks as the world's No. 1 brand in a Covario stu ...
- Soft Drinks, Beer Get High Satisfaction Scores
Marketing Daily, Karlene Lukovitz - Wednesday, October 19, 2011
Sales may be declining, but consumers still appreciate soft drinks and b ...
- Nielsen: Time- And Place-Shifting Accelerate, Digital Options Boosting TV Viewing
MediaDailyNews, Joe Mandese - Thursday, October 20, 2011
Fueled by ubiquitous access across digital media platforms, time-shifted viewing of televisi ...
- Research Exec Schulman Exits Turner
MediaDailyNews, David Goetzl - Thursday, October 20, 2011
Veteran research executive Stacey Schulman is leaving her senior role at Turne ...
- 90% of TV Viewing Live Even With DVRs in 44% of Households
Research Brief, Jack Loechner - Thursday, October 20, 2011
According to new consumer research from Leichtman Research Group, about 44% ...
- Hispanics: An Obvious But Too-often-overlooked Market Segment
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, October 19, 2011
While marketers and advertisers have long paid attention to the growing mark ...
- Holiday Shoppers Hunting With Phones; Tablets
Marketing Daily, Sarah Mahoney - Wednesday, October 19, 2011
New research from the National Retail Federation confirms that smartphones and table ...
- Fats/Oils Category Relatively Recession-proof
Marketing Daily, Karlene Lukovitz - Tuesday, October 18, 2011
U.S. sales of salad and cooking oils, butter, margarine, mayonnaise and oth ...
- The Power of Social Marketing Grabbing Marketers
Research Brief, Jack Loechner - Wednesday, October 19, 2011
According to the 2011 Chief Marketer Social Marketing Survey, 73% of responden ...
- Shoppers Use Generic Terms To Find Buyable Items
Marketing Daily, Aaron Baar - Monday, October 17, 2011
Paid search on a brand name is an important advertising mechanism f ...
- Mobile No Outrigger On Multichannel Marketing Ship
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
"The first phase of mobile commerce is going to be about time-sensiti ...
- Global Consumers Want More Corporate Responsibility
Research Brief, Jack Loechner - Tuesday, October 18, 2011
According to the 2011 Cone/Echo Global CR Opportunity Study, ten thousand consume ...
- Shoppers Spend, Despite Economy
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 17, 2011
Retail sales rose 1.1% to $395.5 billion in September-the biggest jump sin ...
- Population Of Kids Playing Vid Games Rising
Marketing Daily, Aaron Baar - Saturday, October 15, 2011
According to a new report from The NPD Group, the rate ...
- Social Media Influences Brand Reputation
Marketing Daily, Tanya Gazdik - Friday, October 14, 2011
Social media plays an important role in how consumers discover, research, a ...
- CPG Online Campaigns Yield 21% In-Store Sales Lift
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
A new study of multiple CPG online ad campaigns shows that the ...
- Ups'nDowns of U.S. Ad Forecast
Research Brief, Jack Loechner - Monday, October 17, 2011
According to the updated US Media Owners Advertising Revenue Forecast from MagnaGloba ...
- Retail Digital Search Spending Healthy
Research Brief, Jack Loechner - Monday, October 17, 2011
According to a recent release from IgnitionOne, online advertising saw strong spe ...
- Experian's Q2 Biopsy: Mostly Good News
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
When it comes to the auto market, there are focus groups, consum ...
- 'Men-Only' Dr Pepper Ten Ad Pulls Mixed Results
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
When you run a campaign specifically declaring that a new product ...
- DVRs Becoming Standard In Many Households
Marketing Daily, Aaron Baar - Thursday, October 13, 2011
According to a new study by J.D. Power and Associates, 45% ...
- Double Take: 40% of Smartphone, Tablet Owners Use Device, Watch TV
Online Media Daily, Steve Smith - Thursday, October 13, 2011
It seems about time we stopped labeling the mobile device a "thi ...