- Cruise Lines Left Agents High And Dry
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2012
"All cruise lines should have been out touting the actual safety reco ...
- Q&A: For The Wealthy, 'Ingrained Conservatism'
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2012
The affluent feel more in control of their spending. Susan Viamari, edit ...
- GfK Completes Knowledge Networks Acquisition
Online Media Daily, Joe Mandese - Thursday, January 19, 2012
Global media and marketing research giant GfK has completed the acquisition ...
- Shullman Retiring As Ipsos Mendelsohn Prez, Succession Plan Unveiled
Raw, Joe Mandese - Friday, January 20, 2012
Long-time media and marketing research industry vet Bob Shullman will retire ...
- Client/Agency Expectations Going Into 2012
Research Brief, Jack Loechner - Friday, January 20, 2012
According to the 2012 RSW/US New Year Outlook Survey to glean insigh ...
- Ad Industry Releases 'Final' Neuromarketing Report, Plans To Model Effectiveness Vs. 'Traditional' Research
MediaDailyNews, Joe Mandese - Thursday, January 19, 2012
In a push to accelerate the promising field of neuromarketing, Madison Avenue ...
- Ire Of Newt: GOP Ads Go 'Positive,' Mostly
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
In a surprising insight heading into a decisive moment for the 20 ...
- Katz Licenses 'TouchPoints,' Will Correlate Radio With Consumer Behavior
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
Katz Marketing Solutions, the national marketing arm of broadcast and digital med ...
- Experian Sets 'Cross-Platform' Panel, Will Electronically Track Online, Mobile Behavior
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
Experian Simmons Wednesday unveiled what it described as a "cross-platform media planni ...
- Ubiquity of Mobile Platforms Threatens Pay TV Subscriptions
Research Brief, Jack Loechner - Thursday, January 19, 2012
According to Deloitte's sixth edition "State of the Media Democracy" survey, acce ...
- 2011 Ended On A Positive Note For Affluents
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, January 18, 2012
Affluent optimism in the U.S. economy ended 2011 by rising for thr ...
- Fastest-Growing Brands Are 'Ideal-Driven'
Marketing Daily, Karlene Lukovitz - Wednesday, January 18, 2012
What's the common denominator across the 50 brands showing the fastest grow ...
- Forget Advertising, Do Market Research
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Market research, it turns out, isn't only a means of fine-tuning yo ...
- EmSense's Moses Joins Ipsos To Oversee Neuroscience, Emotion
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
Four-months after confirming to MediaDailyNews that EmSense was on the block a ...
- Data Reveals Social Graph Impacting Brand 'Lift,' As Well As Direct Response
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
In what may be the most robust and detailed data analysis ...
- Internet Leads Newspapers As Source For Local Eating and Business Information
Research Brief, Jack Loechner - Wednesday, January 18, 2012
Newspapers, both printed copies and the websites of newspaper companies, run seco ...
- Social Networks Can Still Rise (and Fall)
The Social Graf, Erik Sass - Wednesday, January 18, 2012
Some interesting new data from our friends south of the equator prov ...
- Mintel Opens New Pac Rim Offices
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
Global research firm Mintel is expanding operations in the Pacific Rim regi ...
- Mobile Shopping Insights For The Future
Research Brief, Jack Loechner - Tuesday, January 17, 2012
"It's by no means a representative sample of the overall consumer population ...
- Workplace Social Media Use Increased Threefold in 2011
The Social Graf, Erik Sass - Tuesday, January 17, 2012
This week brought more news to make American bosses suspiciously eye the ...
- Report: Women Purchase More CE Products, Watch More TV Online Than Men
VidBlog, Daisy Whitney - Tuesday, January 17, 2012
The last few days have yielded some eye-popping online video stats fr ...
- E-commerce Confessions: What We Really Want
Marketing Daily, Sarah Mahoney - Monday, January 16, 2012
A massive new survey from IBM reveals that consumers really aren't a ...
- Women More Into Connectivity Than Men
Marketing Daily, Aaron Baar - Friday, January 13, 2012
Men may (want to) control the remote, but women are the k ...
- Social Login Preferred to Site Registration
Research Brief, Jack Loechner - Monday, January 16, 2012
According to the Janrain Social Identity study, conducted by Blue Research, consum ...
- Online Shoppers Check Out Holiday Retailer Performance
Data and Targeting Insider, Steve Smith - Friday, January 13, 2012
We know that American consumers shopped and bought online this holiday seas ...
- Healthy Lifestyles Trail Other Family Priorities
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
As marketers of products for children and families are increasingly discovering, fami ...
- Whether Loyalty Or Retention, It's Critical
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Polk's Loyalty award is about the automakers that have the highest percenta ...
- If Content Is Free, People Like Ads On Apps
Marketing Daily, Aaron Baar - Thursday, January 12, 2012
According to Nielsen's "State of the Media: Consumer Usage Report," more th ...
- 2/3 of U.S. Households Have Hi-Def TV... With Room For More
Research Brief, Jack Loechner - Friday, January 13, 2012
According to new consumer research from Leichtman Research Group, 69% of househol ...
- Personalized Videos Can Boost Conversion Rates 30%
VidBlog, Daisy Whitney - Friday, January 13, 2012
The more tailored the ad the better the response, right? In so ...