- Women More Likely To 'Cheat' Financially
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2012
Gender makes a difference when it comes to financial "infidelity," according ...
- Consumers' Web Experience On Upswing
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2012
Consumers are having more favorable Web site experiences, according to a large-sca ...
- Ford And Hyundai Impove Most in Perception
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
Ford and Hyundai have had the highest level of improvement in percepti ...
- Top Marketers: Digital Integration Still A Struggle
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Just 9% of 200 global marketers surveyed by the CMO Council repo ...
- Platform Notwithstanding, Gaming Top Consumer Activity
Marketing Daily, Aaron Baar - Wednesday, May 30, 2012
According to new research from PwC U.S., people spend more time playi ...
- The Affluent Male Is An Online Shopper
Research Brief, Jack Loechner - Thursday, May 31, 2012
According to a new survey by iProspect. "The Affluent Male: What H ...
- U.K. Women Use Social Media More than Men; Aussies Use It in the Loo
The Social Graf, Erik Sass - Thursday, May 31, 2012
Women are heavier users of social media sites than men, at lea ...
- Of All UK, Scottish Network Socially Most
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 30, 2012
The survey by BT revealed that about 48% of those using t ...
- Freshness Reshaping Food Culture
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
Consumers' demand for freshness is driving trends in restaurants and in aisl ...
- Polling Accuracy Difficult; More Back-Up Comparisons Utilized
Research Brief, Jack Loechner - Wednesday, May 30, 2012
For decades survey research has provided trusted data about political attitudes a ...
- Digital and Network Lead 1st Q Radio Surge
Research Brief, Jack Loechner - Tuesday, May 29, 2012
According to a new report from the RAB, radio posted its thi ...
- Is The Laptop Threatened By The Tablet?
Research Brief, Jack Loechner - Monday, May 28, 2012
According to Kathryn Cave, Editor of IDG Connect, with an analysis ...
- Hess Heads Spark's Human Intelligence, Research
MediaDailyNews, Steve McClellan - Thursday, May 24, 2012
Spark, a unit of Publicis Groupe's Starcom MediaVest Group, has hired Sco ...
- Coupon In A Booklet, With A Deal, Best Restaurant Ad
Research Brief, Jack Loechner - Friday, May 25, 2012
According to a research initiative by the National Restaurant Association and LivingSoci ...
- Business Prefers Social Media To Win Customers
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 23, 2012
According to the latest research from workspace provider Regus, - which survey ...
- For Stores, Tablets Trump Mobile
Marketing Daily, Sarah Mahoney - Wednesday, May 23, 2012
Americans are crazy about shopping on tablets, and a new study repor ...
- Sales Increase, But 3DTV Excitement Lags
Marketing Daily, Aaron Baar - Wednesday, May 23, 2012
According to The NPD Group, 3DTV unit sales increased 74% and revenu ...
- Radio Is An Emotional Attachment
Research Brief, Jack Loechner - Thursday, May 24, 2012
According to Jacobs Media's new study of core radio listeners, the high-te ...
- BrandZ 2012 Top Global Brands: Highlights
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
IBM's 15% value growth enabled it to surpass Google for the ...
- Bottled Water Consumption Up 4% In 2011
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
After declines during the recessionary years of 2008 and 2009, U.S. bottl ...
- Is There An Afterlife?
Research Brief, Jack Loechner - Wednesday, May 23, 2012
According to Bitly research studies and analysis, different social networks have the ...
- Neuromarketing: How Men's, Women's Brains Differ
Marketing Daily, Sarah Mahoney - Monday, May 21, 2012
The CEO of Nielsen NeuroFocus, a Berkeley, Calif.-based neuroscience research company acquir ...
- Imports Make TrueCar's Monthly Dean's List
Marketing Daily, Karl Greenberg - Monday, May 21, 2012
BMW, Subaru, and Jaguar/Land Rover can skip their homework today and ...
- Study: Small Target Means Big Success For CPG Intros
Marketing Daily, Aaron Baar - Monday, May 21, 2012
CPG marketers looking to introduce a new product or line extension mig ...
- Online Window Shopping Sales Converters
Research Brief, Jack Loechner - Tuesday, May 22, 2012
According to the hybris 2012 "MultiChannel Shopping Survey," even while shopping ...
- The Truth About Facebook Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 21, 2012
Nearly half of Facebook users will never click on ads. The surv ...
- What You Got For 38 Bucks
Research Brief, Jack Loechner - Monday, May 21, 2012
Following the Facebook IPO launch on Friday, Experian Hitwise has provided ...
- More Brits Reading Marketing Emails On Phones
Around the Net In OMD Europe, Tanya Gazdik - Friday, May 18, 2012
The increasing impact of smartphones on how consumers interact with companies looki ...
- Bud Light Drawing Millennial Buzz
Marketing Daily, Karlene Lukovitz - Friday, May 18, 2012
Bud Light is generating positive social/online buzz among Millennials, according to rece ...
- For Brand Extensions: Like With Like
Marketing Daily, Karl Greenberg - Friday, May 18, 2012
When it comes to getting consumers to consider buying a product th ...