- Social Media, Economy Drives Some Segments
Marketing Daily, Tanya Gazdik - Sunday, December 30, 2012
Social media, reviving already used campaigns and economic implications, drove the t ...
- Gen Y, Gen Curious: The World's Most Interesting Demo
Marketing Daily, Sarah Mahoney - Saturday, December 29, 2012
I write several hundred stories a year for MD, touching on ma ...
- Instagram Battles False Alarm Over Traffic Stats
MoBlog, Steve Smith - Monday, December 31, 2012
Still bruised from the controversy involving its changed terms of service, mobi ...
- What Was On Your Mind in 2012?
Research Brief, Jack Loechner - Monday, December 31, 2012
Ask.com recently released the top trending search and corresponding questions for 20 ...
- The Perfect Alternative Gift For America's Youth? Get Fit, Together
Engage:Moms, Rodney Collins - Thursday, December 20, 2012
Historical legend traces Christmas gift-exchange to 4th-century Turkey when oranges were popul ...
- Avoiding The Doctor's Office
Research Brief, Jack Loechner - Friday, December 28, 2012
According to a new study from Pearl.com, 54% of survey respondents ha ...
- Amazon Sets Standard; J.C. Penney, Apple, Dell Drop
Marketing Daily, Tanya Gazdik - Thursday, December 27, 2012
Customers want more merchandise appeal and variety from most retailers, according ...
- Aggressive Marketing Spending on Branded Content
Research Brief, Jack Loechner - Thursday, December 27, 2012
According to a new survey, "The Spending Study: A Look at H ...
- Social Ad Spending Trending to Local Markets
Research Brief, Jack Loechner - Wednesday, December 26, 2012
According to the recent BIA/Kelsey forecast, U.S. social media ad revenues wi ...
- Smaller Households Headed By Older Folks
Research Brief, Jack Loechner - Tuesday, December 25, 2012
According to new data from the US Census Bureau, analyzed by t ...
- Moms Will Change Food-Buying Habits In 2013
Marketing Daily, Tanya Gazdik - Sunday, December 23, 2012
Ninety-six percent of American mothers plan to make changes to their food-buyi ...
- Radio Comme ci, Comme ca; Digital Up For The Year
Research Brief, Jack Loechner - Monday, December 24, 2012
According to the current report from the Radio Advertising Bureau, consistent wi ...
- With Smartphones, Consumers Sharper Than Stores
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2012
Last year, 59% agreed that consumers are typically better connected to produ ...
- Food Retailers Leveraging 'Economics Of Experience'
Marketing Daily, Karlene Lukovitz - Thursday, December 20, 2012
Grocery retailers, facing commoditization and intense cross-channel competition, early on grasped th ...
- Dodge, Chevrolet, Ford Tops For Ad Awareness
Marketing Daily, Karl Greenberg - Thursday, December 20, 2012
Last month, Dodge, Chevrolet, and Ford came out on top in t ...
- Americans Optimistic About Holiday Travel
Marketing Daily, Tanya Gazdik - Friday, December 21, 2012
In spite of the factors that make holiday travel unappealing, Americans a ...
- IAB Tackles Engagement Issue
Online Media Daily, Gavin O'Malley - Thursday, December 20, 2012
The Interactive Advertising Bureau, along with Radar Research, have outlined three maj ...
- A Rationale For Coupons (If You Need One)
Research Brief, Jack Loechner - Friday, December 21, 2012
According to Coupons.com, and Dr. Paul J. Zak, Professor of Neuroeconomics ...
- Brands Will Do More With Less In 2013
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Brand Consultancy CoreBrand in its Branding Trends Outlook says that with ...
- Supermarkets Swing Back To Center
Marketing Daily, Sarah Mahoney - Wednesday, December 19, 2012
"A lot of the things that started as belt tightening in t ...
- Deloitte: CPGs Firing On All Fronts In 2013
Marketing Daily, Karlene Lukovitz - Wednesday, December 19, 2012
CPGs -- along with all types of consumer products -- will accelera ...
- Digitas Captures Motion Capture Deal, NYU To Build Lab In Agency's NYC Office
Online Media Daily, Joe Mandese - Thursday, December 20, 2012
As part of its recently launched Digitas Labs initiatives, Digitas this morni ...
- TV Viewing Anywhere, On Anything
Research Brief, Jack Loechner - Thursday, December 20, 2012
According to a new study from Ooyala, "Q3 2012 Video Index," long-fo ...
- Study Says Hispanics Favor QSR
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 19, 2012
Hispanic customers tend to visit quick service restaurants more often and spe ...
- Seeking Simplification (In Theory, At Least)
Engage:Affluent, Stephen Kraus - Wednesday, December 19, 2012
In each of the last 36 years, we have begun the analys ...
- Q&A: Affluence And Gen Y -- It Takes $200,000
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
"This is a generation in transition," Digitas' George Scribner tells Marketing Dail ...
- Mintel: Hybrid, Electric Car Consideration, Sales Up
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
Sales of plug-in and electric models have nearly quadrupled from three la ...
- Companies Still Lack Content Marketing Skills
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
There is still opportunity for companies to improve their content marketing strategi ...
- Consumers Hungry For Innovative Breakfast Foods
Marketing Daily, Karlene Lukovitz - Tuesday, December 18, 2012
Sales of CPG breakfast foods remained markedly strong throughout the recession, a ...
- New Research Finds Bacteria Causes Obesity
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 19, 2012
How long, a cynic might wonder, before we start to see breakfa ...