Smaller Households Headed By Older Folks
According to new data from the US Census Bureau, analyzed by the Marketing Charts staff, the average size of the American household has diminished by about one person over the past 65 years. The average population per household now stands at 2.55, down from 3.67 in 1948. Much of that decline is attributable to the growth in one person households, which have almost quintupled in number from 1960, and now account for 27% of all households.
| Household Size (Number of HH by Number of Persons in Household) | |||||||||
|
| People in HH | ||||||||
|
| All HH | One | Two |
Three | Four | Five | Six | ≥Seven | Avg Pers per HH |
| 2012 | 121,084 | 33,188 | 40,983 | 19,241 | 16,049 | 7,271 | 2,734 |
1,617 | 2.55 |
| Source: | |||||||||
Those single person households aren’t only the domain of youth... more than half of householders 75 and older live alone as of this year. That compares to less than one-quarter of householders less than 30. (households excludes group-quarters arrangements such as school dormitories, nursing homes, or military barracks.)
| Households By Age of Householder | ||||||||||
|
| All HH | < 25 | 25-29 | 30-34 | 35-44 | 45-54 | 55-64 |
65-74 | ≥75 | Median age |
| 2012 |
121,084 | 6,180 | 9,208 | 10,638 | 21,240 | 24,196 | 22,779 |
14,517 | 12,326 | 50.6 |
| Source: | ||||||||||
Another statistic stands out, says the report. The Census Bureau data shows that the percentage of households headed by adults aged 75 and older has grown from 6% in 1960 to 10% this year. And in the past 12 years, the share of households headed by 30-44 year-olds has fallen from a peak of 34% in 1990 to just 26% this year. The Census Bureau attributes these changes to the aging of the Baby Boomers, who control 70% of US disposable income. In fact, the percentage of households headed by adults aged 45-64 represents a plurality among age demographics, at 39%.
Additional findings from the study:
- There are now 7.8 million couples living together without being married, more than double the 2.9 million from 1996.
- Married households make up 49% of all households, down from 71% in 1970.
- The proportion of households headed by white non-Hispanic adults stands at 69% this year, down 8% from 75% in 2000.
- 52% of married couples have both husband and wife in the labor force. That’s down from 56% in 2000.
- The percentage of stay-at-home parents who are fathers has grown from 1.6% in 1994 (76,000) to 3.6% this year (189,000). Among married-couple parents with children younger than 15, the percentage with stay-at-home mothers is estimated to be 24%.
- 85% of single-race Asian children live with 2 parents (whether married or not). That proportion falls to 77% among single-race white non-Hispanic children, 66% of Hispanic children, and 38% of single-race black children.
The latest Annual Social and Economic Supplement to the Current Population Survey was conducted in February, March and April of 2012 for a nationwide sample of about 100,000 addresses.
For the detailed census data in XLS format, please visit the Census Bureau here.
Recent Research Brief Articles
-
Black And White And Read All Over May 23, 6:15 a.m.
The vast majority of U.S. adults read newspaper media content across a range of technology platforms, ...
-
Innovate Or Die May 22, 6:15 a.m.
Innovation is not working out the way many companies expected. Rather than offering “the next big thing,” innovations ...
-
One For The Money, Two For The... May 21, 6:15 a.m.
According to a new survey by PunchTab, 81% of moms will engage more with a brand ...
-
SMBs Bullish(er) For 2013 May 20, 6:15 a.m.
According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness ...
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
-
Online Event Attendance Trending Up; Chat and Moderators Popular May 10, 6:15 a.m.
A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are ...

Center for Media Research
Be the first to comment on "Smaller Households Headed By Older Folks"
Leave a Comment