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Study Says Hispanics Favor QSR
- Nation's Restaurant News , Wednesday, December 19, 2012 8 AM
Hispanic customers tend to visit quick service restaurants more often and spend more per transaction compared with other demographic groups, according to a new study from Univision Communications Inc. and Burke Inc. The poll of 1,250 Hispanics and an equal number of non-Hispanic consumers finds that 50 million Latinos living in the United States have the collective purchasing power of $1 trillion and spend much of that disposable income with quick-service restaurant brands.
