- New-Car Drivers Get To Traditional Media Through Digital
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
American new-car owners are still with traditional media, but what they a ...
- Stats, Stats, & Stats: Mobile by the Percentages
MobileShopTalk, Chuck Martin - Thursday, July 31, 2014
Along with the massive growth of mobile has come an equally lar ...
- China's Pending Digital Transformation
Research Brief, Jack Loechner - Thursday, July 31, 2014
A new report from the McKinsey Global Institute (MGI), China's Digital Transformatio ...
- Back-to-School Crowds Rethink Online Shopping
Marketing Daily, Sarah Mahoney - Wednesday, July 30, 2014
As parents tiptoe toward the start of a new school year, ...
- BRIC Cements Big Global Ad Increase This Year
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
The global average forecast is based on nation-by-nation weighted spend reported fr ...
- Inbound Marketing Is A Team Effort
Research Brief, Jack Loechner - Wednesday, July 30, 2014
The research shows that nearly 60% of marketers have adopted inbound marketi ...
- Sponsored Content Has a Trust Problem
Research Brief, Jack Loechner - Tuesday, July 29, 2014
According to a new study by Contently, when the CEO of Chartbe ...
- WPP's Kantar Becomes 'Anchor Investor' In Research Startup ZappiStore
MAD, Steve McClellan - Friday, July 25, 2014
WPP research unit Kantar has taken a stake in ZappiStore Limited, ...
- Forrester: Cross-Channel Sales To Reach $1.8 Trillion
Marketing Daily, Sarah Mahoney - Sunday, July 27, 2014
As consumers become increasingly adept with their smartphones, physical retailers can expe ...
- Salesspeak Needs A Brushup
Research Brief, Jack Loechner - Monday, July 28, 2014
According to Corporate Visions, Inc., survey results reflecting the responses of mo ...
- Google's Moonshot Project To Map The Healthy Human Body
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 25, 2014
Google has set out to index the world's information across the We ...
- Consumers Like Cooking Content On YouTube
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Nearly half of all adults watch food videos on YouTube, but millennia ...
- Only Half of CMOs Feel Fairly Compensated
Marketing Daily, Karlene Lukovitz - Friday, July 25, 2014
Only 48% of chief marketing officers feel fairly compensated, according to t ...
- Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2014
Despite declining traffic and spending, most Americans say traditional grocery stores a ...
- Acura Ranks Highest In Web Site Satisfaction
Marketing Daily, Karl Greenberg - Friday, July 25, 2014
The kinds of vehicles that car shoppers want, and the age a ...
- Mobile Meets the Master Shopping List
MobileShopTalk, Chuck Martin - Friday, July 25, 2014
The first step a consumer takes after deciding to make a purcha ...
- High-income US Households Find Quality At Warehouse Clubs
Research Brief, Jack Loechner - Friday, July 25, 2014
According to new research from Mintel, 38% of high income consumers belie ...
- Why A Rise In Hispanic Travel Could Mean A Win For The Travel Industry
Engage:Hispanics, Mario Carrasco - Thursday, July 24, 2014
Summer is in full swing! The kids are out of school, t ...
- Hyundai First Ever To Top J.D. Power's IQS and APEAL In Same Year
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Maybe cars need tricorders and teleporters because consumers just aren't all th ...
- NBCU Creates New Sales Research Unit
MediaDailyNews, Wayne Friedman - Wednesday, July 23, 2014
Following up on what was a successful TV upfront ad sales perio ...
- Arnold Is Selling Its Emmy But Doesn't Think A Woman Deserves It
Mediapsssst, Richard Whitman - Wednesday, July 23, 2014
Arnold Boston is moving offices, and it would appear from a Craigsli ...
- Mobile Notifications Pretty Much OK for 73% of Consumers
MobileShopTalk, Chuck Martin - Thursday, July 24, 2014
That mobile tap on the shoulder to check something out is qui ...
- Strategic Priorities For Digitizing Business
Research Brief, Jack Loechner - Thursday, July 24, 2014
Executives say their CEOs are more involved in digital efforts than ev ...
- Google Acquires drawElements, Keeping Tighter Reins On Hardware
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 23, 2014
Google has acquired Helsinki, Finland-based drawElements in a move to improve ...
- The Smart Money's On Convertibles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
If you drive a convertible, chances are you’re both more educated a ...
- CMO and CIO Disconnect Slows Campaign Performance
Data and Targeting Insider, Laurie Sullivan - Tuesday, July 22, 2014
An Accenture Interactive online study of about 1,100 CMO and CIO professiona ...
- Connected TV Device Market Set To Explode
Marketing Daily, Aaron Baar - Tuesday, July 22, 2014
If you don't have a streaming media player (or two) by no ...
- 78% Aware of Mobile Wallets, 32% Use Them
MobileShopTalk, Chuck Martin - Wednesday, July 23, 2014
Cash is no longer king, providing some hope for the future ...
- Best Year For Facebook Brand and Media Engagement
Research Brief, Jack Loechner - Wednesday, July 23, 2014
According to a new study from Socialbakers, the average Facebook brand's po ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...