Arnold Boston is moving offices, and it would appear from a Craigslist post that they are selling an Emmy Award -- an
"actual Emmy award, and a good one, too, not a crappy Daytime one” -- as part of the agency's moving sale. The ad reads, in part, "You have the trophy wife. You have the trophy car. From our
vantage point, it looks like all you're missing is the trophy trophy. Well, the last piece of your carefully constructed façade is about to slide into place. You, sir, are about to win an Emmy.
And when you casually mention that you won an Emmy in a slightly-too-loud voice while you're waiting for a table at The Cheesecake Factory, you won't even be lying. (Not that we're accusing you of
having such omega-male scruples.) No one has to know that you won it in the Arnold Moving Sale." The listing uses the term "trophy wife" three times. Not the best wording for an industry with a 3%
problem. And what, a woman isn't worthy of an Emmy?
A recent study from Marketing Week and Weber Shandwick indicates specialty consultants may soon be eating most ad agencies’ lunches. When asked to whom marketers turn when dealing with marketing challenges, agencies are still cited the most at 30% but consultants were cited by 22% of respondents. In other findings, while AOR status is on the decline, 42% of marketers still turn to an agency as a strategic lead. In terms of the types of agencies marketers turn to for strategic advice, the traditional ad agency is still on top with 20% followed by the digital agency at 18%, the branding agency at 16%, the media agency at 15%, the PR agency at 13% and the social media agency at a negligible 2%. All hail whatever life support is keeping traditional ad agencies in business! It's not all good news though. The same study found measurement/ROI, analytics and marketing personalization to be the three biggest areas in which agencies lack.
Did you miss Bob Hoffman's awesome talk during Advertising Week Europe? If so, you absolutely have to watch it here. Or you can see his keynote during the RAB's 2014 Radio Show in Indianapolis September 10 at 3:34PM. Why should you care? Hoffman is a voice of reason in our increasingly crazy world of advertising. His no bullshit, down to earth insight will have you questioning and reexamining everything you do. And if you need a daily dose of his magic, you can check out his blog, The Ad Contrarian.
Chris Jordan, CEO of Y&R Canada since 2002 has left the agency. A statement issued by the agency reads, “We are thankful to Chris Jordan for his 12 years of leadership at Y&R Canada, and we wish him the very best moving forward. As we continue to evolve as an agency, we are recognizing the immense value of the leadership of Israel Diaz, EVP, chief creative officer; Carl McMurray, SVP, chief financial officer; Susan Murray, EVP, chief marketing officer; Kasi Bruno, VP, strategy & cultural insights; and Gavin Bayley, SVP, global client leader. Effective immediately, this talented group comprises the senior leadership team of Y&R Canada, reporting into Y&R North America CEO Matt Anthony and Y&R North America COO Sean Howard.”
This is just too much fun. UK-based ad agency Aptitude has released a collection of photos that imagine a broader world behind the images we've seen on popular album covers.
We've got a pensive Justin Bieber on the cover of his "My World" album. All is well until the image is zoomed out to reveal what's really going on. Bieber in cuffs getting arrested by a police officer.
We've got Adele on the cover of 19, which, when zoomed out, reveals her to actually have been in some kind of zombie movie. We've got that baby from the cover of that Nirvana album who looks as happy as can be...until we zoom out and realize he's about to be eaten by sharks.
Check them all out here.
Was that a silly enough teaser headline for you? Sorry, sometimes I just have to get my BuzzFeedy Clickhole on. Anyway, on with the story. RKCR/Y&R has hired Jennifer Aniston to help the agency boost business for its client, Emirates airline.
This week, the agency unveiled a new campaign for the airline featuring Aniston in a TV spot waking up from a dream on a plane and, to her horror, finding out the airline doesn't have showers or a bar. Of course, in her dream, she's not on an Emirates plane, but of course, when she wakes up, she is and all is well with the world. Or at least those who can afford to fly on planes with showers and a bar.
Of the approach, Emirates SVP of Corporate Communications Boutros Boutros said: “In a departure from the usual airline industry ads, we chose to take a humorous approach to showcase the amazing products we offer on board. We couldn’t think of anyone better suited for the role than Jennifer Aniston and we wrote the script with her in mind. Her professionalism and comedic talent shone on the set and we are very pleased with the outcome.”
The commercial was directed by industry vet and Oscar-nominee Bryan Buckley, who is well known for creating several successful Super Bowl ads. RKCR/Y&R London developed the concept while the script was a collaboration between the agency, Buckley and Emirates’ in-house advertising team.
The global digital and television campaign will begin in the United States and the UAE before being rolled out in November to other countries including the UK, Germany, France, Italy, India and Australia.
Emirates is allocating $20 to the worldwide campaign which will consist of :30's and :60's.
Well, this is fun. We see so many breathy articles filled with endless platitudes on why you should choose a career in advertising. Well, here's a contrarian viewpoint in the form of a Slideshare presentation. So here we go.
The presentation talks about getting lost in translation due to the plethora of simultaneous, mind-numbing projects. Then there's the need to work on unglamorous projects whether you like it or not. Third, there's no credit where credit is due. It can be hard to receive recognition when the account manager, or the executive team, is always taking credit for the sleepless nights that you sacrificed.
Fourth, the heavy workload. Too many projects, not enough time, over-promises that cannot be met, clients who are mercilessly demanding. Fifth, less than stellar pay that just doesn't mirror the long hours and gigantic headaches that can accompany life inside an advertising agency. Sixth, obscenely long work hours that while part of a good work ethic can be soul crushing. And seventh, being forced to be creative under pressure and on a schedule. Developing great creative is not easy and doesn't always fit inside a neat timetable.
If you work in an agency, you are, no doubt, familiar with each of these 7 points. You are also familiar with the many joys and rewards that come with the job as well. Sure, it's tough work -- but it can be a lot of fun too.
Well, this is cute. Now don't get me wrong. I'm all for diversity in advertising. Except when the industry launches program after program after program and nothing ever changes. Sadly, every diversity-in-advertising effort is just one failure after another.
And so pardon me if I don't get all that excited about the latest effort -- a partnership between the Interactive Advertising Bureau and AOL chairman and CEO Tim Armstrong. Together, we now have the IAB Education Foundation, "a new nonprofit organization to increase racial, ethnic, gender, and economic diversity and improve peoples’ skills in the digital media and advertising industries."
Armstrong will lead the endeavor as Chairman of the Board.
Of the foundation, Armstrong said: “The IAB has a nearly 20-year history of solving the industry's biggest growth challenges and will now focus on perhaps the most overlooked and untapped opportunity – recruiting and growing the talent and skill sets we need in our industry. We need a dedicated organization to focus solely on building a trained and professional workforce that includes all constituencies, many of which have been left behind through much of the digital revolution – minorities, women, the disabled, the economically disadvantaged, and military veterans and their families. Under the leadership of Randall Rothenberg, the IAB Education Foundation will be positioned at the forefront of helping solve this issue that confronts our industry. I couldn’t be more pleased to help lead this effort.”
For his part, Rothenberg added, “The IAB is the natural choice to lead these efforts because we know exactly what the digital technology, media and advertising companies are looking for. Our certification programs have, in the space of just a few years, taught and credentialed thousands of experienced sales and ad ops people. Now we will be able to help an even larger number of people from diverse backgrounds obtain similar credentials and qualify for entry-level positions in one of the fastest-growing industries in the world.”
The foundation will launch with a cross-country "town hall tour" to listen to various constituencies within the digital advertising and media industry with the aim of gaining insight about how to improve diversity in digital media, marketing and advertising.
“We are calling this town hall listening tour ‘Voices United,’ because we want to hear from all constituencies, not just the department heads or top executives,” said Michael Theodore, Vice President, Learning and Development, IAB, and project head of the foundation. “The new curriculum and certification programs can introduce many new faces to our industries, but unless there are transparent paths toward upward mobility, true diversity will remain unrealized.”
The foundation’s first partner is the Year Up program, a national nonprofit organization that provides skills training to disadvantaged young adults and places them in Fortune 500 companies. Year Up will work with the IAB Education Foundation to develop an entry-level ad operations training program.
I wish them well.
Y&R Global Chief Executive Officer David Sable was named a vice chair of the Ad Council's Board of Directors at the organization's Executive Committee meeting last week. He will serve alongside
Board Chair David Christopher, CMO of AT&T Mobility, and Vice Chair David Kenny, Chairman and CEO of the Weather Company. Sable will serve as Vice Chair through June 2017 at which point he will
assume the Board Chair position.
Of the appointment, Ad Council President and CEO Lisa Sherman said, "David Sable has always been on the vanguard in the advertising community, including as a digital pioneer, and his dedication for giving back is exemplary. He and Y&R have been long-time supporters of the Ad Council, lending talent and time to many critical issues facing our country. We're thrilled he is taking this leadership role on our Board."
Sable joined the Ad Council Board of Directors in 2011 and became a member of the Executive Committee in 2013.
Of joining the Board, Sable said, "I believe that we can help change the world by applying creative, marketing, research, branding, public relations, digital, data -- all the skills and resources that make up our industry -- to the world's problems. No one has done more to advance public service advertising than the Ad Council and I am honored to step into this new role and committed to helping make a difference."
Are you interested in how your brand will fare this holiday season? Online marketing agency Wpromote is out with its 2015 Holiday Revenue Calculator. It's designed to give you a peek at what you can expect for revenue during the holiday season.
To get started with the calculator, you are asked to enter your brand's URL and your revenues from Q4 of 2014. You are then asked to rate your marketing activities on a sliding scale from not executed to well executed. Metrics to be graded are Adwords campaigns, dedicated emails, mobile optimization and targeting, content marketing, social CRM, shopping feed optimization, creative refresh and Black Friday/Cyber Monday landing page.
You are then magically presented with your score and expected revenue. It's part of the agency's 100 Days of Holidays campaign which includes a whitepaper billed as "The Definitive Online Marketing Roadmap."
Acknowledging that upwards of half -- depending upon whom you ask -- or more online ads are consumed by bots rather than living, breathing human beings, the Outdoor Advertising Association has
launched an campaign touting the fact that billboards, unlike current-day online ads, are seen by actual human beings.
The new campaign, called Feel the Real, carries the headline, "This Ad Is Real." Launched to coincide with Advertising Week, the campaign aims to remind people the medium is alive and well and still working hard for advertisers.
Other headlines on posters and kiosks include "You are consuming this advertisement. You are real" and, with a jab at today's online first mentality, "Media planners, do you have a reality problem?"
Several ads are placed close to ad agencies and are customized specifically for the individual agency. For example, a billboard that appears outside Ogilvy & Mather New York reads, “Hey, Shelly, does this ad feel real to you?” referring, of course, to the agency's Chairman Emeritus Shelly Lazarus.
Of the campaign, Matt Dowshen, president of PNYC which created the ads, said, “In a world where digital and its ability to deliver what it promises is under significant scrutiny, out-of-home has a unique and compelling point of view that having one foot grounded in the real world matters.”
The campaign points to a website (ironically meta?) on which viewers are asked the question, "Did you see one of our out-of-home ads?" That's followed by four options, “Yes, I saw it in the real world,” “Yes, I saw it online,” “No, I heard about it,” and “No, I’m a robot.”
What with the rampant furor over ad blockers making the rounds recently, this particular campaign might actually garner some awareness for the dusty, old outdoor ad medium.