Arnold Boston is moving offices, and it would appear from a Craigslist post that they are selling an Emmy Award -- an
"actual Emmy award, and a good one, too, not a crappy Daytime one” -- as part of the agency's moving sale. The ad reads, in part, "You have the trophy wife. You have the trophy car. From our
vantage point, it looks like all you're missing is the trophy trophy. Well, the last piece of your carefully constructed façade is about to slide into place. You, sir, are about to win an Emmy.
And when you casually mention that you won an Emmy in a slightly-too-loud voice while you're waiting for a table at The Cheesecake Factory, you won't even be lying. (Not that we're accusing you of
having such omega-male scruples.) No one has to know that you won it in the Arnold Moving Sale." The listing uses the term "trophy wife" three times. Not the best wording for an industry with a 3%
problem. And what, a woman isn't worthy of an Emmy?
A recent study from Marketing Week and Weber Shandwick indicates specialty consultants may soon be eating most ad agencies’ lunches. When asked to whom marketers turn when dealing with marketing challenges, agencies are still cited the most at 30% but consultants were cited by 22% of respondents. In other findings, while AOR status is on the decline, 42% of marketers still turn to an agency as a strategic lead. In terms of the types of agencies marketers turn to for strategic advice, the traditional ad agency is still on top with 20% followed by the digital agency at 18%, the branding agency at 16%, the media agency at 15%, the PR agency at 13% and the social media agency at a negligible 2%. All hail whatever life support is keeping traditional ad agencies in business! It's not all good news though. The same study found measurement/ROI, analytics and marketing personalization to be the three biggest areas in which agencies lack.
Did you miss Bob Hoffman's awesome talk during Advertising Week Europe? If so, you absolutely have to watch it here. Or you can see his keynote during the RAB's 2014 Radio Show in Indianapolis September 10 at 3:34PM. Why should you care? Hoffman is a voice of reason in our increasingly crazy world of advertising. His no bullshit, down to earth insight will have you questioning and reexamining everything you do. And if you need a daily dose of his magic, you can check out his blog, The Ad Contrarian.
Chris Jordan, CEO of Y&R Canada since 2002 has left the agency. A statement issued by the agency reads, “We are thankful to Chris Jordan for his 12 years of leadership at Y&R Canada, and we wish him the very best moving forward. As we continue to evolve as an agency, we are recognizing the immense value of the leadership of Israel Diaz, EVP, chief creative officer; Carl McMurray, SVP, chief financial officer; Susan Murray, EVP, chief marketing officer; Kasi Bruno, VP, strategy & cultural insights; and Gavin Bayley, SVP, global client leader. Effective immediately, this talented group comprises the senior leadership team of Y&R Canada, reporting into Y&R North America CEO Matt Anthony and Y&R North America COO Sean Howard.”
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.