- Gap's Gulch: Sales, Earnings Down; Stores To Close
Marketing Daily, - Saturday, February 28, 2009
Gap Inc. says both its sales and profits fell in the four ...
- Snuggie Keeps Business Reporters Warm
Marketing Daily, Aaron Baar - Friday, February 27, 2009
Just as the Snuggie owes a great deal of its success ...
- Teens: Recessions Are For Grown-Ups
Marketing Daily, Sarah Mahoney - Friday, February 27, 2009
While most of America is shopping less these days, a new stu ...
- Eddie Bauer Reorients To Mountaineering Apparel, Gear
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
Eddie Bauer is making a major foray back to its roots ...
- Safeway to Suppliers: Lower Prices Or We'll Push Private Label
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
...
- Lower-Cost Positioning Pays Off Big For Safeway
Marketing Daily, - Thursday, February 26, 2009
While many supermarkets are struggling, as the weak economy sends shoppers scurryi ...
- Appliance Makers See Hope In Rebate Program
Marketing Daily, Karl Greenberg - Thursday, February 26, 2009
"We like this program because it immediately spurs consumer spending on efficie ...
- Sears Slashes Advertising, Gains From Layaways
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2009
Categories tied to housing fared the worst: Home and household goods, appliance ...
- Lower Income CPG Shopper Growth Outpacing Others
Research Brief, Jack Loechner - Friday, February 27, 2009
According to a study from by Resources, Inc., lower-income households' Consumer Produ ...
- Old Navy Launches 'SuperModelquins' Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
A new campaign for a tired Old Navy centers on a gro ...
- Malls Struggle To Stay Alive As Traditional Tenants' Fortunes Flag
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
Vacancy rates at U.S. malls climbed to 7.1% in the fourth quarte ...
- Saks Says Steep Discounting Is Behind It Now
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
Saks says it will not aggressively discount prestige brands in the ye ...
- Marketers Tempting Shoppers With Twofers
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
All of a sudden, two-for-one offers are showing up in a varie ...
- L'Oréal Paris To Shutter U.S. Retail Stores
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
...
- Who's Buying Watches?
Marketing Daily, - Thursday, February 26, 2009
These are the Top 10 DMAs in which live adults who ha ...
- 7-Eleven Working Up Mo-Joe Blends
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2009
The company is aiming to woo cash-conscious consumers -- who still cra ...
- Online Coupons Surging As Economy Sputters
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Coupon usage has surged about 10% in the past four months, accordi ...
- Book Aimed At Tweens Is A Hit With Japanese Business People
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
An English version of a best-selling book about problem solving that w ...
- Malls Opening Later And Closing Earlier
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Two major shopping center developers are reducing hours of operation at mal ...
- Liz Claiborne Will Use Outside Firm For Global Sourcing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Liz Claiborne, whose brands include Mexx, Juicy Couture and Kate Spade, ...
- Canon USA Wears Pinstripes
Marketing Daily, - Tuesday, February 24, 2009
Canon U.S.A., Inc. has extended its sponsorship with the New York Yanke ...
- It Takes All Kinds Of Retailers To Post A Loss
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2009
Offering further proof that this is an equal-opportunity recession, high-end retailer Nordstro ...
- Tesco: Did Fresh & Easy Err On Brand Positioning?
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2009
Since launching its first Fresh & Easy in November 2007, there ha ...
- Two Thirds Purchased Products Offline From Retail Company Email
Research Brief, Jack Loechner - Wednesday, February 25, 2009
According to new survey research from Epsilon, The benefits of permission-based ema ...
- Snuggie Pub Crawl Creeps Into Our Viral Conscious
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
This may not be what Akio Toyoda has in mind in ter ...
- Nike Ad Ribs Five Golfers Not Named Tiger
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Here's
the new ad (after an HP ad). ...
- Ticketmaster To Change Online Sales Practices
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
...
- Forever 21 Expands, Adds New Stores
Marketing Daily, - Tuesday, February 24, 2009
Clothing retailer Forever 21 is expanding, and will open 11 new stor ...
- Recession, Retailers Are Changing Your Customer
Marketing Daily, Jim Lucas - Tuesday, February 24, 2009
Marketers should be sensitive to these "value tectonics" because both the econo ...
- Penney Debuts Interactive, Virtual Runway Show
Marketing Daily, Karl Greenberg - Monday, February 23, 2009
The company is supporting the site's launch this week with an e-ma ...