- 'I Shop, Therefore I Rule:' Tracking The Empowered Shopper
Marketing Daily, Sarah Mahoney - Thursday, April 30, 2009
As the recession grinds on, consumers continue to refine their skinflint way ...
- Kohl's Collects Green Honors
Marketing Daily, - Wednesday, April 29, 2009
Kohl's Department Stores, which earlier this week was named by the U. ...
- Whole Foods Launches Mother's Day Contest
Marketing Daily, - Tuesday, April 28, 2009
Whole Foods Market has launched an online video, inviting moms to nomina ...
- True Value Positions Self As 'Hardwarian Master'
Marketing Daily, Aaron Baar - Tuesday, April 28, 2009
"Elevating the role that the True Value associate plays in solving proble ...
- Crocs Launches Prepair, Post-Workout Footwear
Marketing Daily, Sarah Mahoney - Tuesday, April 28, 2009
Ads will run in such publications as Triathlete, Men's Health, and Runner ...
- Target Pitching A Pop-Up Store On Michigan Avenue
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 28, 2009
Target plans to open a pop-up store called Bullseye Bazaar adjacent ...
- Anomaly And YouTuber Launch Cosmetics Line
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 28, 2009
Lauren Luke, a woman from Newcastle, Great Britain, who rose to YouTu ...
- Nike Tunes De La Soul
Marketing Daily, - Monday, April 27, 2009
Nike is releasing De La Soul's latest. The album, "ARE YOU IN ...
- Shoppers Still Lovin' On Walmart
Marketing Daily, - Monday, April 27, 2009
Wal-Mart Stores continues to be the recession's biggest retail winner. A n ...
- OMG! Teens Slash Clothing Spending
Marketing Daily, Sarah Mahoney - Monday, April 27, 2009
A bigger surprise, however, is that they're actually spending more on sho ...
- Best Buy Using Customer Input To Fashion Private-Label Products
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
Best Buy is using the customer feedback it collects from its custome ...
- Coming Soon: Online Sales Tax
Around the Net In Online Marketing, Ross Fadner - Monday, April 27, 2009
...
- Uggs Regains Its Fashion Footing
Marketing Daily, - Friday, April 24, 2009
Looks like the fashionistas were right when they pronounced Uggs as " ...
- Teen Downloads Billionth App From Apple
Marketing Daily, - Friday, April 24, 2009
Thirteen-year-old Connor Mulcahey of Weston, Conn. won a $10,000 iTunes gift ca ...
- Report: Private-Label Use Tops 97%
Marketing Daily, Sarah Mahoney - Friday, April 24, 2009
"Name-brand and private-label marketers will each need to focus on differentiating the ...
- Amazon Profits Jump Despite Recession
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
Sales of the Kindle e-book reader "have exceeded our most optimistic expectations ...
- Subaru Backs Retail Tour
Marketing Daily, - Thursday, April 23, 2009
Subaru of America, Inc. is sponsoring the "Get Out More Tour," ...
- Sears Tool Helps Reduce Carbon Footprints
Marketing Daily, - Thursday, April 23, 2009
Sears has launched two new sites -- Sears.com/green and Kmart.com/green -- ...
- Marketers Hustle To Launch 'Econo-Chic' Products
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2009
From a marketing standpoint, as consumer demand shifts to products that a ...
- 'Hills' Star Partners With Kohl's On Clothes
Marketing Daily, - Wednesday, April 22, 2009
Kohl's is launching LC Lauren Conrad, a new women's lifestyle brand, ...
- Fresh & Easy Losses Doubled; Format Revamped
Marketing Daily, Sarah Mahoney - Wednesday, April 22, 2009
Supermarket analyst Jim Prevor says that for all the posturing large chai ...
- EBay Expands Affiliate Program, Signs PartnerCentric
Online Media Daily, Laurie Sullivan - Wednesday, April 22, 2009
PartnerCentric has signed an agreement with eBay to help support the aucti ...
- No-Name Brands Continue Their Relentless March
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 22, 2009
House brands now make up 24% of all food and beverages serv ...
- Cotton Incorporated Updates 'Touch, Feel' Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2009
The new ad campaign features singer/actress Zooey Deschanel, R&B singer Jazmine Sulliva ...
- Chevron Touts Texaco Gas In 'Tex Message' Ads
Marketing Daily, Aaron Baar - Tuesday, April 21, 2009
The campaign will also include print, out-of-home and point-of-purchase materials. A te ...
- Timberland Kicks Off National Donation Effort
Marketing Daily, - Monday, April 20, 2009
Timberland is asking people to donate any brand of gently used sho ...
- Hasbro Earnings, Revenues Off In Q1
Marketing Daily, - Monday, April 20, 2009
Hasbro, marketer of Monopoly G.I. Joe and My Little Pony, says i ...
- Brand Keys: Mom Won't Get Fewer Flowers
Marketing Daily, - Monday, April 20, 2009
Market research firm Brand Keys says Mother's Day will remain strong despi ...
- S&P Downgrades Macy's And Penney To Junk
Marketing Daily, Sarah Mahoney - Monday, April 20, 2009
In fact, in a separate report, the credit agency takes its gloo ...
- Go Mobile: Puma Strikes Major Deal For Volvo Race
Marketing Daily, Wayne Friedman - Tuesday, April 21, 2009
Athletic apparel company Puma has struck a major mobile marketing deal. ...