- Sears Uses Facebook To Push School Campaign
MediaDailyNews, - Friday, July 31, 2009
Sears has created a new site, Campus Ready, accessed through Facebook a ...
- Low Laptop Prices Lure Buyers To Buy Accessories
Around the Net In Brand Marketing, Thom Forbes - Friday, July 31, 2009
There's a method to the seeming madness of retailers like Wal-Mart, Stapl ...
- Chevron Taps Journo For Promo
Marketing Daily, - Thursday, July 30, 2009
Chevron has tapped auto scribe Jeff Bressler to help launch Texaco's Everyd ...
- L.L.Bean Goes Mobile With 'Moosentration'
Marketing Daily, Tanya Gazdik - Thursday, July 30, 2009
The game features three skill levels, 24 game variations and eight pictur ...
- Sunny D Brings Peel 'n Taste To The Grocery
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The company is touting SunnyD Smoothies as a way to get peop ...
- Sears Uses Facebook To Push School Campaign
MediaDailyNews, - Friday, July 31, 2009
Sears has created a new site, Campus Ready, accessed through Facebook a ...
- High-End Jeans Take A Battering As Old Standbys Thrive
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 30, 2009
Basic Levi's, Lee and Wrangler jeans are faring well in this hardscrabb ...
- Rite Aid Hosts 'Chicago' Cast For Maybelline Launch In New York
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 30, 2009
If you're around Grand Central Terminal in New York this afternoon, y ...
- Borders Creates New Position, VP Marketing Revenue
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 30, 2009
Joanna Goldstein will be responsible for developing and managing cooperative marketing promotio ...
- London Fog Puts Gisele Bundchen In New Ads
Marketing Daily, - Wednesday, July 29, 2009
London Fog has tapped supermodel Gisele Bundchen for its fall campaign. T ...
- Sears Getting Back In The Toy Business
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 29, 2009
Sears, which exited the toy business decades ago when Wal-Mart and oth ...
- The Secret Design History of 12 Famous Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 29, 2009
Husband and wife design team/bloggers/authors Armin Vit and Bryony Gomez-Palacio offer t ...
- Coty Taps Gainsbourg As Face Of Balenciaga
Marketing Daily, - Tuesday, July 28, 2009
Coty Prestige, a division of Coty Inc., and the house of Balencia ...
- School Shoppers Looking Closely At Retail Value
Marketing Daily, Aaron Baar - Tuesday, July 28, 2009
"Wal-Mart has spent the past decade getting the brand right for themselves ...
- Restaurant Units Fall; Catering Opps Rise
Marketing Daily, Karlene Lukovitz - Monday, July 27, 2009
Nimble restaurants and food service businesses can benefit from a "can't be ...
- Sears Hopes To Fill Void With Blue Crew
Marketing Daily, Aaron Baar - Monday, July 27, 2009
"The Blue Crew is going to present themselves as a selfless gro ...
- Sales Of Private-Label Organic Foods Rise
Around the Net In Brand Marketing, Thom Forbes - Monday, July 27, 2009
Store-brands accounted for 22.7% of organic food sales for the 52-weeks end ...
- Nike Extends Deal With WNBA
Marketing Daily, - Sunday, July 26, 2009
Nike and the WNBA have extended their 12-year-old marketing partnership, which beg ...
- Retailers Brace For Dreary Back-To-School Season
Marketing Daily, Sarah Mahoney - Friday, July 24, 2009
A new survey released by America's Research Group and UBS Global Equi ...
- La Quinta, Aaron's Partner For Cross-Marketing
Marketing Daily, Tanya Gazdik - Sunday, July 26, 2009
Promotion of the partnership is still being determined, and could include signa ...
- RadioShack Finally Kicking Mobile Into Gear (All It Took Was Lance)
MoBlog, Mark Walsh - Monday, July 27, 2009
Is RadioShack getting a mobile-centric makeover? The electronics chain boosted its profi ...
- Consumers Want New Food Products
Research Brief, Jack Loechner - Monday, July 27, 2009
A recent study conducted by Ipsos Marketing, Consumer Goods shows that wh ...
- Attention Retail Watchers: Kmart Revives Blue-Light Specials
Around the Net In Brand Marketing, Thom Forbes - Friday, July 24, 2009
Kmart is reviving it blue-light specials but blue balloons will replace oscillati ...
- Private Label To Grow This Year: Mintel
Marketing Daily, - Thursday, July 23, 2009
Chicago consultancy Mintel the newest private label foods woo shoppers with premi ...
- Knoll Touts New Office Chair As A 'Movement'
Marketing Daily, Aaron Baar - Thursday, July 23, 2009
The effort, which also includes a print advertisement and trade materials, targe ...
- Target Underwrites Cultural Staycations
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2009
At this point in the summer, the "staycation" may be as du ...
- If The Shoe Fits: Amazon Not So Well-Heeled, Reports Earning Down
Online Media Daily, Gavin O'Malley - Thursday, July 23, 2009
Amazon reported its earnings on the heels of the announcement of ...
- Upper Income Households Swinging Toward Lowes
Research Brief, Jack Loechner - Friday, July 24, 2009
According to the June Retail Ratings Report from BIGresearch, the race f ...
- Wal-Mart Promotions Could Ignite Laptop Price War
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 23, 2009
Wal-Mart, which recently renovated the PC displays in 1,200 of its 3,6 ...
- Zappos, Acquired by Amazon, Will Retain Brand Identity
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 23, 2009
Amazon is acquiring Zappos, the 10-year-old online retailer with roots in footwe ...