- OfficeMax's Bob Thacker: Make News, Not Ads
Marketing Daily, Karl Greenberg - Friday, April 29, 2011
The company's SVP of marketing says its battle over the past f ...
- Columbia Sportswear Reports Sales, Orders Hikes
Marketing Daily, - Friday, April 29, 2011
Columbia Sportswear says its first-quarter sales rose 11% to $331.1 million, compar ...
- Revlon Sales, Income Rise On Increased Ad Spending
Marketing Daily, - Friday, April 29, 2011
Revlon says its first-quarter sales climbed 9.1% to $333.2 million compared ...
- Kohl's Signs Exclusive Deal With Rock & Republic
Marketing Daily, - Friday, April 29, 2011
Kohl's says it has signed an exclusive deal with VF Corp.'s Ro ...
- JCPenney Unwraps Its Big And Tall Concept
Marketing Daily, - Friday, April 29, 2011
JCPenney, which announced its plans to roll out a 300-unit big &am ...
- Search Me: Emitations Rings Up Profit From Royal Wedding
Online Media Daily, Laurie Sullivan - Friday, April 29, 2011
Prince William and Catherine, the Duchess of Cambridge, may have tied t ...
- Hankook Tire America Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
The company's biggest U.S. campaign includes TV and a billboard in N ...
- Zappos Tours Features Eccentricities
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
Online shoe and apparel retailer Zappos gets as many as 1,200 peop ...
- Brands Reach Out To Moms, Yet They Feel Dissed
Marketing Daily, Sarah Mahoney - Thursday, April 28, 2011
With Mother's Day a few weeks off, marketers are doing their be ...
- Kroger Joins Digital Coupon Service
Marketing Daily, - Thursday, April 28, 2011
Kroger, the country's biggest supermarket chain, has joined SavingStar, a paperless groce ...
- Pie Makes Comeback In Supermarkets
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Cupcakes have been the fad for a while now, but pies a ...
- Angelina Jolie Is New Face Of Louis Vuitton
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Film star Angelina Jolie will get £4.5 million for being central ...
- Wal-Mart Shoppers Feel Pressure
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Gasoline prices are hurting Wal-Mart's business as people are driving less. T ...
- Kroger Selling Wish-Makers In Bakery Aisle
Marketing Daily, - Wednesday, April 27, 2011
In a promotional tie-in to benefit the Make-A-Wish Foundation, Kroger is rolli ...
- Gwyneth Paltrow New Face Of Coach
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 27, 2011
Actor and cookbook author Gwyneth Paltrow has inked a deal that mak ...
- Study: High-Tech Gifts Hot For Mother's Day
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2011
Mother's Day has become a universal holiday, according to Robert Passikoff, Bra ...
- Timberland Asks Facebookers For Tree Love
Marketing Daily, Sarah Mahoney - Tuesday, April 26, 2011
The company, which has vowed to plant five million trees in t ...
- Levi's Special-Editor Jackets Benefit MOCA
Marketing Daily, - Tuesday, April 26, 2011
Levi's say it is turning its famous trucker jacket into a bla ...
- Facebook Begins Testing Deals, Competes With Groupon
Online Media Daily, Mark Walsh - Tuesday, April 26, 2011
Facebook launched a new local deals service Tuesday that allows users ...
- Saucony To Launch First National TV Ad
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 26, 2011
Saucony is saying "Find Your Strong" in its first national spot. T ...
- Nook's New Campaign Targets Book Lovers
Marketing Daily, Aaron Baar - Monday, April 25, 2011
In a marketing campaign launching this week, Barnes & Noble is throwi ...
- With Consumers Researching Staples Online, Retailers Respond
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Deal-seekers are looking online before going to the store. Post-recession consumers a ...
- AutoTrader Journeys Into Heart & Mind In New Campaign
Marketing Daily, Karl Greenberg - Monday, April 25, 2011
Automotive commerce site AutoTrader.com launches a campaign Monday for its new-vehicle channe ...
- Whole Foods Kicks Off New Ranking For Cleaners
Marketing Daily, Sarah Mahoney - Friday, April 22, 2011
Claiming widespread consumer confusion -- even among its green-elite shoppers -- Who ...
- Tech Provider Modiv Adds Mobile Apps
Online Media Daily, Mark Walsh - Monday, April 25, 2011
Modiv Media, which operates an in-store system for scanning and buying produc ...
- Toyota Looking At Half A Year Before Normality
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
The world's biggest automaker will be rolling through mud for the ne ...
- Barnum's Animals Expands Lilly Pulitzer Program
Marketing Daily, Karlene Lukovitz - Thursday, April 21, 2011
After a successful first run last year, Kraft Foods' Barnum's Animals Cracke ...
- Q&A: Why Americans Ignore The Food Pyramid
Marketing Daily, Sarah Mahoney - Thursday, April 21, 2011
Melissa Abbott, director of culinary insights for the Hartman Group, says governme ...
- Royal Wedding Fever Spawns Tie-In Donuts & Condoms As Kate Shops Banana Republic
Around the Net In Brand Marketing, - Thursday, April 21, 2011
Brandweek may be gone, but the new sexier Adweek -- in ...
- Office Depot, Still Minus CEO, Settles On Agency
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 20, 2011
Boca Raton, Fla.-based Office Depot has chosen Fort Lauderdale-based Zimmerman Advertising ...