- FBX News Feed Integration Could Increase RTB Interest
Around the Net in Real-Time, Tyler Loechner - Friday, March 29, 2013
According to The Drum, Facebook's integration of FBX to its news fe ...
- Brace Yourself, New Mobile Is Coming
RTBlog, Tyler Loechner - Friday, March 29, 2013
The "M" in RTM is open to interpretation, and today it mea ...
- Six Ways To Understand Programmatic Markets
Programmatic Insider, Victor Milligan - Thursday, March 28, 2013
The current debate surrounding programmatic media-buying is a familiar - if dystopi ...
- HookLogic Brings RTB To Retail Search Advertising
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 27, 2013
Adotas reported yesterday that HookLogic has launched Retail Search Exchange, an R ...
- Does The Data Scare You?
RTBlog, Tyler Loechner - Wednesday, March 27, 2013
As RTM Daily reported last week, Booyah Advertising has implemented an in-hou ...
- Programmatic Buying Meets Attributed Metrics: A Match Made With Big Data
Metrics Insider, Anto Chittilappilly - Tuesday, March 26, 2013
One of the latest trends in today's digital marketing ecosystem involves t ...
- Forbes, Premium Publishing And Programmatic
Programmatic Insider, Skip Brand - Tuesday, March 26, 2013
In past entries for this column, I've met with professionals from a ...
- More To The "B" Than Bidding and Buying
Around the Net in Real-Time, Tyler Loechner - Monday, March 25, 2013
The "B" in RTB most commonly stands for "bidding" and "buying," b ...
- Australian Publishers Preparing To Launch RTB Exchange
Around the Net in Real-Time, Tyler Loechner - Monday, March 25, 2013
According to AdNews, four of Australia's big online publishers - Fairfax Medi ...
- Pitting RTB Against Traditional Display
Around the Net in Real-Time, Tyler Loechner - Monday, March 25, 2013
Econsultancy broke down some of the basics on RTB today, defining t ...
- Step Away From The VCR: Moving Into The Next Generation Of Mobile Advertising
Programmatic Insider, Anthony Iacovone - Monday, March 25, 2013
Change for the sake of change is never a good a thin ...
- Smartclip Launches SmartX Platform For Video
Real-Time Daily, Tyler Loechner - Monday, March 25, 2013
Smartclip last week launched SmartX Platform, a programmatic video ad platform whi ...
- The Traps of RTB
Around the Net in Real-Time, Tyler Loechner - Friday, March 22, 2013
In an article today, Adotas spelled out four hidden pitfalls of RT ...
- RTB Opens Doors For "Lean" Marketing
Around the Net in Real-Time, Tyler Loechner - Friday, March 22, 2013
Marketing Profs this week wrote an article that says that real-time biddi ...
- RTB Month In Review: February 2013
RTBlog, Tyler Loechner - Friday, March 22, 2013
It's ironic that a real-time blog would be blogging about the mon ...
- The Darker Side Of Viewability
Programmatic Insider, James Green - Thursday, March 21, 2013
Whether an ad is in view or not has become a h ...
- Defining What Could Define The Future: Programmatic Advertising
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 20, 2013
Forbes today interviewed Gurbaksh Chahal, founder, chairman, and CEO of RadiumOne. ...
- Does Real-Time Marketing Mean Decreased Quality In Favor Of Relevance?
Online Spin, Cory Treffiletti - Wednesday, March 20, 2013
Does the development of a real-time marketing culture deliver true value ...
- TubeMogul Expands In France, Integrates With StickyXchange
Real-Time Daily, Tyler Loechner - Wednesday, March 20, 2013
New ad inventory continues to open up for programmatic buying and selli ...
- Booyah Implementing In-House RTB Trading Desk
Real-Time Daily, Tyler Loechner - Wednesday, March 20, 2013
Full-service digital agency Booyah Advertising this week announced plans to implement ...
- Real-Time With De Telegraaf's van der Meij
RTBlog, Tyler Loechner - Wednesday, March 20, 2013
De Telegraaf, a Dutch daily morning newspaper, has been using RTB ...
- RTB Altering Agency Culture
Online Media Daily, Mark Walsh - Monday, March 18, 2013
What impact is programmatic buying having on agency culture? Among other thing ...
- Rich Media, Rising Stars, And RTB
Programmatic Insider, Skip Brand - Tuesday, March 19, 2013
Shenan Reed is founder and chief media officer of CREATETHE Group's Morphe ...
- Why Doesn't The Advertising Business Care About Insider Trading?
Real-Time Daily, Dave Smith - Tuesday, March 19, 2013
The only thing that today's "exchanges" have proven is that they c ...
- [x+1] Origin Integrated With Google's DoubleClick Bid Manager
Real-Time Daily, Tyler Loechner - Monday, March 18, 2013
[x+1] has announced that [x+1] Origin is now fully integrated with DoubleCli ...
- Analyst: Publishers Should Fear RTB
Real-Time Daily, Mark Walsh - Monday, March 18, 2013
IDC's Karsten Weide says publishers have good reason to fear the ri ...
- RTB And Mobile? Not Just Yet
Real-Time Daily, Wayne Friedman - Monday, March 18, 2013
When will real-time media buying move into mobile? "Maybe around year ...
- Buyers Giddy Over Facebook Exchange
Real-Time Daily, Gavin O'Malley - Monday, March 18, 2013
What is Facebook Exchange doing for buyers? It may be easier ...
- Ad Content Still Matters With RTB
Real-Time Daily, Mark Walsh - Monday, March 18, 2013
Besides continuing to refine the mechanics of programmatic buying, Brendan Moorcroft ...
- Why Did Brands Embrace RTB?
Real-Time Daily, Tyler Loechner - Monday, March 18, 2013
On the "Buying in Real Time: What Are Brands Doing Here, Anyway ...