- NBCU, Comcast Ad Tool Targets Addressable Spots
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast s ...
- Demand Media Shifts Focus To Programmatic, Eliminates Direct Sales Team
Around the Net in Real-Time, Tyler Loechner - Wednesday, January 29, 2014
Adweek has reported that Demand Media, a digital content company, has eliminat ...
- Run! It's The Sales Team Armageddon! Oh, Wait, It's Only Over There? Never Mind!
RTBlog, Tyler Loechner - Thursday, January 30, 2014
When digital content company Demand Media announced that it will focus entire ...
- Retailers Wrestle With Best Use Of Mobile To Up Sales
Mobile Marketing Daily, Mark Walsh - Tuesday, January 28, 2014
Brick-and-mortar stores are employing mobile to keep customers coming back. But th ...
- Apple Revs Top $57B For Quarter, iPad's Dominance Dips
Mobile Marketing Daily, Mark Walsh - Monday, January 27, 2014
Strong sales of iPads and iPhones during the holiday season helped App ...
- ABC National TV Taps OConnell As President, Heads O&O Ad Sales
MediaDailyNews, Wayne Friedman - Friday, January 24, 2014
Debra OConnell is the new president of ABC National Television Ad Sale ...
- Nissan Leaf Sprouting Sales In U.S.
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Nissan recently announced that it has sold 100,000 of its Leaf electr ...
- 2014 Looking Good For Vehicle Sales
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Car consultancy AutoPacific thinks the business will see a 550,000-unit increase vers ...
- CBS Ups Ad Executives
MediaDailyNews, Wayne Friedman - Friday, January 17, 2014
Four senior CBS advertising executives have received promotions recently, including two thirty-ye ...
- Taking A Second On The Second Screen
MediaDailyNews, Mike Bloxham - Thursday, January 16, 2014
While there are undoubtedly reasons why we can expect the second scre ...
- Levy Exits Disney-ABC, Schulman Becomes SVP, Syndication Sales
MediaDailyNews, Wayne Friedman - Tuesday, January 14, 2014
Longtime Disney-ABC syndication advertising sales chief Howard Levy will retire at t ...
- Automakers Cross Finish Line In Style
Marketing Daily, Karl Greenberg - Monday, January 6, 2014
Automakers sprinted to the finish line in December, creating the the be ...
- Nissan Taps Hatami To VP Sales, U.S.
Raw, Karl Greenberg - Tuesday, January 7, 2014
Nissan has named Derrick Hatami to VP, sales, for the U.S., reporti ...
- How Sales and Content Marketers Should Learn to Play Together Nice
Around the Net in Video, P.J. Bednarski - Friday, January 3, 2014
One of the biggest struggles between sales and marketing stems from understandi ...
- Big Lift In Digital, Mobile Sales Over Holidays
Marketing Daily, Karl Greenberg - Thursday, January 2, 2014
The IBM Digital Analytics Benchmark study said mobile accounted for 35% ...