Four senior CBS advertising
executives have received promotions recently.
Thirty-plus-year veteran Linda René is now executive vice president of prime-time sales and innovation. Since 2002, she had been senior
vice president of prime-time sales and innovation, leading all aspects of prime-time sales: planning, strategy, branded entertainment and client-supplied programming.
René played a key role in the network generating more advertising dollars in prime time than any other network.
Another three-decade veteran executive, Dean Kaplan, is now executive
vice president of sales strategy, planning and administration. Since 1999, he has been senior vice president of television network sales planning and administration -- leading all planning,
estimating and pricing of all commercial television inventory for the upfront and scatter marketplaces.
Both Kaplan and René will report to Jo Ann Ross, president of network
advertising sales for the CBS Television Network. René will also report to Chris Simon, executive vp of advertising sales for CBS Television Network.
Two other promotions in the
branded entertainment arena include Cristin DeVries and Antoinette Clarke. Both have been elevated to vice presidents of branded entertainment and media innovation. DeVries will focus on prime-time
programming branded entertainment efforts; Clarke will handle daytime.
DeVries had been director of branded entertainment and media innovation for network sales since 2007. Clarke joined
CBS in January 2012 as director of branded entertainment for “The Talk.” In the spring of 2013, Clarke’s role expanded to include branded integration across all CBS Daytime