- Salespeople Favor Email, But Fail To Measure Results
Email Marketing Daily, Jess Nelson - Monday, December 28, 2015
Salespeople predominantly consider the phone to be the best channel to clo ...
- Acura Reveals Pricing And Retail Process For NSX Supercar
Marketing Daily, Karl Greenberg - Friday, December 18, 2015
Acura is adding links to both ends of the product necklace. T ...
- Expect Sparkle In December Auto Sales
Marketing Daily, Karl Greenberg - Thursday, December 17, 2015
Prognosticators are seeing December auto sales as a reason to make cor ...
- Referral Programs Almost Double Performance For B2B Companies
Research Brief, Jack Loechner - Thursday, December 10, 2015
Many intuitively believe that referrals are the best leads to generate n ...
- Turner Broadcasting Restructures Ad Sales
MediaDailyNews, Wayne Friedman - Tuesday, December 8, 2015
Following in the footsteps of other media organizations, Turner Broadcasting is maki ...
- Verizon Exec Harrobin Named CMO For NBCU's Content Innovation Agency
MediaDailyNews, Wayne Friedman - Wednesday, December 2, 2015
NBCUniversal has appointed Verizon marketing exec John Harrobin CMO of its ...
- Magazine Newsstand Sales Tumble Again
Publishers Daily, Erik Sass - Wednesday, December 2, 2015
The downward trend in newsstand sales is continuing -- and may ev ...