- It's Time: Search, Advertising Agencies Must Bend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 30, 2014
Agencies need to "bend their thinking" and become more flexible with contra ...
- Target Taps Facebook, Embraces Mobile And Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 29, 2014
Target worked with Facebook to create a mobile application called Cartwheel th ...
- Broadcast TV King El Pollo Loco Crowdsources Slogan On Social, Ignores Search
SearchBlog, Laurie Sullivan - Wednesday, April 30, 2014
El Pollo Loco took to social media, asking its more than 14,0 ...
- Search Data Drives Strategy, Wells Fargo Advisors CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Looking for a financial adviser could take months. Consumers take to sear ...
- Local SEO Budgets To Rise By 2018, Paid Search Falls
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Marketers will spend 52% more on search engine optimization (SEO) by 201 ...
- A Lesson In Calculating Lifetime Customer Value For Digital
SearchBlog, Laurie Sullivan - Tuesday, April 29, 2014
The amount consumers spend with any one brand during their lifetime varie ...
- SEMPO Builds Global Presence To Identify Trends, Solve Challenges
SearchBlog, Laurie Sullivan - Monday, April 28, 2014
Changes afoot at SEMPO point to a more structured international model th ...
- SIS: Where You'll Find The Future Of Search
Show Daily, Laurie Sullivan - Monday, April 28, 2014
Ah, Key Largo. The Search Insider Summit kicked off on Monday wi ...
- 25 Google Tactics To Build A Better Mobile Web Site
SearchBlog, Laurie Sullivan - Friday, April 25, 2014
Mobile users are goal-driven. They launch an application or Web browser ...
- Google Loses Google+ Head
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 24, 2014
Although not for lack of trying, Google has yet to establish ...
- British Airways Names Forward3D Global Paid-Search Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 23, 2014
British Airways has appointed Forward3D to run its global paid-search campaigns. T ...
- Persuading Searchers With Color
SearchBlog, Laurie Sullivan - Thursday, April 24, 2014
Do you know the taste of Thai tea? When unmixed the colo ...
- Google Adds AdWords App, Ad Tools For Search, Display, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 22, 2014
Google announced several tools Tuesday that allow companies to promote and targ ...
- AT&T Serious About Fighting Google Fiber For Market Share
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 22, 2014
AT&T is looking at potentially expanding its GigaPower, one-gigabit-per-second fiber, Internet servi ...
- Nathan Safran Takes Seat On SEMPO Board
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 22, 2014
Conductor Director of Research Nathan Safran was appointed to the Board ...
- Bing Predicts 'American Idol' Winners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
Microsoft believes it can predict the outcome of some favorite TV competitio ...
- CVS Caremark Creates IT Team To Manage SEO, Ecommerce Projects
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
CVS Caremark has begun putting together a technical team to support sear ...
- AdRoll Rolls With $70M Series C Funding
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 21, 2014
AdRoll has raised $70 million in a Series C investment round, wi ...
- Searchmetrics Trends Toward URL Analyses Tools
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 21, 2014
Searchmetrics launched an "at-a-glance" URL analyses tool in its enterprise SEO platfo ...
- 5 Tips And Even More Reasons To Integrate Search And Social Campaigns
SearchBlog, Laurie Sullivan - Monday, April 21, 2014
Consumers clicking on an advertiser's paid-search and social advertisement will double conversi ...
- Google, Sony Release 'Spider-Man' In Shoppable Hangout
Social Media & Marketing Daily, Laurie Sullivan - Friday, April 18, 2014
Sony's "Spider-Man 2" cast and director Marc Webb will host their fir ...
- IBM, Kenshoo Partner To Support Search Bid Management
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 17, 2014
Kenshoo, known for predictive media optimization technology, said Thursday it will link- ...
- How To Use Google +Post Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 17, 2014
Initially announced in December, +Post ads are pieces of content that bran ...
- Brands Take To Google+ Combining Live Chat, Ecommerce
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 17, 2014
Diane von Furstenberg introduced a shopping Google+ Hangout last year where consume ...
- RKG Paid Search Spend Up 17%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 16, 2014
Rimm-Kaufman Group released its first quarter Digital Marketing Report showing U.S. pa ...
- M&A Marketing Deals Reach For The Sky
SearchBlog, Laurie Sullivan - Thursday, April 17, 2014
Don't be surprised if your favorite small or midsize company gets swallow ...
- Mobile Ad Market Struggles To Connect With Users
Mobile Marketing Daily, Laurie Sullivan - Tuesday, April 15, 2014
Marketers have high expectations for mobile advertising, but investments still trail t ...
- Bing Search Attracting More Ad Dollars
SearchBlog, Laurie Sullivan - Wednesday, April 16, 2014
Brands and agencies invested more ad dollars for search ads running acro ...
- TripAdvisor, Hotwire Top Travel Site Ads, Study Shows
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2014
Phoenix Marketing International will release findings this week from an online trav ...
- Flat Growth Expected For Yahoo In Q1, Vevo Partnership Expanded
Search & Performance Marketing Daily, Mark Walsh - Monday, April 14, 2014
For the first quarter, Yahoo is expected to again show roughly fl ...