- Visa Finds Success With FIFA Social Media
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2010
To drive additional interest, Visa is holding a promotion on the YouTu ...
- No Effort Too Small In Coca-Cola's Largest-Ever Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
As part of its largest-ever marketing campaign ever, across 160 countries, Coca-Co ...
- USA/Ghana Match Breaks TV Record
MediaDailyNews, Wayne Friedman - Monday, June 28, 2010
Nielsen confirmed that final ratings of Saturday's USA-Ghana soccer match make ...
- High Ratings For World Cup -- But Long Term- Prospects For U.S. Soccer On TV? No Goal
TV Watch, Wayne Friedman - Tuesday, June 29, 2010
Soccer, with its long heritage in Europe, Latin America, and other par ...
- Web Caught Up In World Cup Mania
Online Media Daily, Mark Walsh - Friday, June 25, 2010
You know soccer has hit the big time in the U.S. wh ...
- 99 Million Have Viewed World Cup on ESPN Platforms
Around the Net In Media, Fern Siegel - Thursday, June 24, 2010
ESPN is estimating 99.2 million people have "consumed" 2010 FIFA World C ...
- How Adidas Is Fighting To Win World Cup Battle Of The Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
In a Q&A with Barry Janoff, Adidas' soccer brand manager Molly Maixn ...
- Adidas Says World Cup Already A Winner
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"All of the investment the big-name brands have made in the la ...
- Univision Fouls Soccer Streaming
MediaDailyNews, David Goetzl - Friday, June 18, 2010
A surge in traffic during Friday's U.S. soccer match at the Wor ...
- Spanish Lessons: Univision Vs. ESPN.com Live Online
VidBlog, John Capone - Thursday, June 17, 2010
Even here in a country where more people know the name ...
- Police Arrest Two Women Over Ambush Marketing At World Cup
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
South African police yesterday arrested two women they charged with organizing ...
- World Cup Draws Record Univision Ratings
Around the Net In Media, Fern Siegel - Tuesday, June 15, 2010
Univision said Sunday that its broadcast of the opening match of t ...
- Hyundai Sees Big Future In World Cup Soccer
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
"I really think we are at the cusp," says Chris Perry, ...
- U.S. Viewers Loved World Cup Opening Match
MediaDailyNews, David Goetzl - Monday, June 14, 2010
Viewership for the U.S.' opening game of the World Cup on Saturd ...
- World Cup Fuels $1.5B in Advertising
Around the Net In Media, Fern Siegel - Sunday, June 13, 2010
The World Cup, which starts in South Africa today, will add ...
- Dish Launches First World Cup Channel
MediaDailyNews, - Friday, June 11, 2010
Dish Network has launched the first channel dedicated exclusively to coverage ...
- Nike Victorious In Early Rounds
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
USA Today, Brand Republic Nike's "Write the Future" soccer ad that launch ...
- World Cup Tests Web's Limits
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 11, 2010
Excitement over the 2010 World Cup appears to be testing the Web ...
- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- Online Video Gets Us In (And Around) The World Cup
VidBlog, Steve Smith - Friday, June 11, 2010
I will admit it up front that I know zip about socce ...
- Beckham Meets Obi-Wan In Adidas Star Wars Ad
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
...
- Visa Offering Dedicated YouTube Destination For World Cup
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
...
- VW Contest Targets Soccer Fan Passion
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
The automaker will air a series of vignettes and three 30-second ...
- EA Predicts Spain Victory Over Brazil In World Cup
Marketing Daily, - Thursday, June 3, 2010
The company also predicts the first team to be eliminated will ...
- Nike, Fader 'Pitch' For South Africa
MediaDailyNews, - Tuesday, June 1, 2010
"Pitch Perfect" is Nike Sportswear and Fader magazine's celebration of the mus ...
- Goal! WorldBand Airs World Cup In Various Languages
MediaDailyNews, David Goetzl - Tuesday, June 1, 2010
Before the World Cup kicks off June 11 in South Africa, WorldBa ...