- World Cup Shows Brands Need To Take Women's Sport More Seriously
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
The start of the FIFA Women's World Cup in Canada this we ...
- England's Women Footballers Draw Two Million Audience For World Cup Opener
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
England's 1-0 defeat by France in the women's football World Cup w ...
- PepsiCo Signs Up As UEFA Champions League Partner
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
PepsiCo has signed up as a partner of the UEFA Champions Leagu ...
- Audience Dip For Champions League Warns Incoming BT, Viewers Depend on English Success
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Sky's coverage of the Champions League final between Barcelona and Juventus dr ...
- BT Signs Gary Lineker To Anchor Champions League Coverage
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
BT Sport has announced that Gary Lineker will anchor its coverage ...
- BT Success Will Measure Quad Play Numbers, Not Just Euro Football Viewers
London Blog, Sean Hargrave - Tuesday, June 9, 2015
Sky Sports can talk down the loss of European football to ...
- Premier League To Drop Sponsorship After Next Season
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
The league will be simply called The Premier League from the 2016-20 ...
- Champions League Finalists Mismatch In Terms Of Money And Marketing
Around the Net In MAD London, Sean Hargrave - Friday, June 5, 2015
If the match were decided on commercial performance rather than on t ...
- Modelo Especial Enlists Soccer Stars For Promo
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2015
Despite being one of the fastest-growing beer brands in the country, t ...
- Nike Suffers Social Backlash Over Corruption Claims Surrounding Brazil Kit Deal
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Major brands such as Nike, Coca-Cola and Adidas have all suffered negati ...
- Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Adidas has seen the largest percentage increase of negative sentiment of a ...
- Liverpool FC Top Desktop SEO Table, Arsenal Lead On Mobile
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Liverpool FC have the most visible Web site on desktop and lapt ...
- Brands Welcome Blatter Resignation
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Just hours after president of FIFA, Sepp Blatter, announced his resignation, maj ...
- Blatter's Gone -- Which Sponsor Will Stand For Something We Can Connect With Now?
London Blog, Sean Hargrave - Wednesday, June 3, 2015
The time for action is drawing near with Blatter gone -- y ...
- Amid Investigation, FIFA President Blatter Resigns
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
As part of an ongoing U.S. Federal indictment and investigation, global spor ...
- FIFA Corruption Is A Golden Opportunity For Brands
London Blog, Sean Hargrave - Tuesday, June 2, 2015
The FBI investigation gives brands the chance to grow a spine a ...