- Etch A Sketch Capitalizes On Notoriety
Marketing Daily, Aaron Baar - Friday, March 30, 2012
After finding itself at the center of a political controversy earlier th ...
- NHL Fans To Choose EA Cover Athlete
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
The National Hockey League and Electronic Arts Inc. are partnering for ...
- Pinterest Leads Consumers From Pin To Purchase
Online Media Daily, Laurie Sullivan - Friday, March 30, 2012
Marketers may soon add Pinterest into their attribution strategy. Studies have demonstrat ...
- Social Media Is Entertainment
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
Nine out of 10 people view social networking sites as a n ...
- The Probable ROI From 'Social TV' Investors
Around the Net In Media, Phyllis Fine - Friday, March 30, 2012
Lots of companies are rushing into "social TV" -- to the tu ...
- Murdoch Tweets Attack Aussie Malpractice Allegations
Around the Net In OMD Europe, Nina Lentini - Friday, March 30, 2012
Railing against "lies and libels" by "old toffs and right wingers" stu ...
- Hootsuite Gets $20 Million Shot In The Arm
Around the Net In OMD Europe, Nina Lentini - Friday, March 30, 2012
Canadian fund OMERS Ventures has acquired a stake in the social med ...
- Facebook Says Data Goes Underused On Most Web Sites
Around the Net In OMD Europe, Nina Lentini - Friday, March 30, 2012
Speaking at Facebook's first event dedicated to UK marketers, Christian Hernandez-Gallardo, direct ...
- Now Twitter Follows You Into The Loo
Around the Net In OMD Europe, Nina Lentini - Friday, March 30, 2012
Australian entrepreneurs David Gillespie, Matthew Delprado and Johny Mair have made ...
- LivingSocial Loses Co-Founder
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 30, 2012
LivingSocial co-founder Eddie Frederick is relinquishing his dual roles as president a ...
- Is Your Brand A Hyper-Connector Or Truly Sociable?
Engage:Millennials, Mike Doherty - Friday, March 30, 2012
As consumers have embraced social media, brands have tried to get ...
- Is Social Media Making Moms Feel 'In-Touch' Or 'Over-Stimulated'?
Engage:Moms, Aliza Freud - Friday, March 30, 2012
There is no denying that mom's day is full. Mom's days we ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- NFL Preps First-ever NYC Pop-Up
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
At the "NFL Shop At Draft" store, which will be open a ...
- Comedian Jason Jones Endorses Edge Shave Gel
Marketing Daily, Tanya Gazdik - Friday, March 30, 2012
Edge shave gel is enlisting comedian Jason Jones as the new fa ...
- Euro RSCG: 'Activist Consumers' Are Watching
Marketing Daily, Karl Greenberg - Thursday, March 29, 2012
Nearly half of Americans believe the greatest change agent in the futu ...
- SEO Audit Tool Highlights Flaws In Social Metrics
Online Media Daily, Laurie Sullivan - Thursday, March 29, 2012
360i has released a search engine optimization tool that assists marketers ...
- Running Up The Social Media Score
Online Media Daily, George Simpson - Friday, March 30, 2012
It turns out that Twitter is not much of a predictor ...
- Industry Adopts Social Media for B2B, Consumer Intel
The Social Graf, Erik Sass - Friday, March 30, 2012
It's safe to say there is now a consensus that any consumer-faci ...
- It's 'Twitter' With A 'Sh'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Australian entrepreneurs David Gillespie, Matthew Delprado and Johny Mair have made ...
- For Best Facebook Engagement, It's PG Tips
Around the Net In OMD Europe, Nina Lentini - Thursday, March 29, 2012
The tea brand zoomed past such brands as Apple, Rolex and Jagu ...
- Tumblr Continues Rapid Growth
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 29, 2012
While Pinterest and Instagram burn up the buzz meter, Tumblr continues ...
- When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept
Engage:Teens, Omer Kaplan - Thursday, March 29, 2012
Until not so long ago, friendships were simple: to follow the mo ...
- Land Rover Taps Photographers For Tumblr
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Land Rover North America has launched a campaign on Tumblr called "Fi ...
- Rokkan, Team Detroit Socialize Ford's NBC 'Escape'
Online Media Daily, Laurie Sullivan - Wednesday, March 28, 2012
Digital ad firm Rokkan and ad agency Team Detroit launched a real-ti ...
- Is Your Social Media Investment Going Down The Sh*tter?
Social Media Insider, Catharine P. Taylor - Thursday, March 29, 2012
Forgive me for thinking that maybe April Fool's Day came a we ...
- NimbleCommerce Powers SweetJack Daily Deals
The Social Graf, Erik Sass - Thursday, March 29, 2012
SweetJack, the daily deal service launched by Cumulus Media, the nation's seco ...
- The Digital Divide, Affluent Style
Engage:Affluent, Layton Han - Wednesday, March 28, 2012
When it comes to travel brands that cater to affluent customers, there ...
- Progressive Launches Social 'Best Day Ever'
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Progressive Insurance is using Flo, the proprietress of the fictive insurance stor ...
- Sorrell, Lanier Warn Against Tech Pitfalls
MediaDailyNews, Erik Sass - Tuesday, March 27, 2012
Social media and new media technology have brought huge benefits in importa ...