- 24 Hour Fitness Gears Up For London Games
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
"Team 24 Hour Fitness" athletes will make appearances and be featured ...
- Trop50 Extends Products -- And 'Girlfriends' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
PepsiCo continues to build on the impressive success of its half-the-calories juic ...
- Few Know What They're Paying Google, Facebook
Marketing Daily, Aaron Baar - Wednesday, April 25, 2012
It's official: Facebook and Google's privacy policies are more confusing than governme ...
- Zippo Rocks Out With New Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
The company has launched a musical event, sweepstakes, giveaway, social media a ...
- TV Incentive Social Media Programs Gain Ground
MediaDailyNews, Wayne Friedman - Tuesday, April 24, 2012
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Ma ...
- Forrester Rates Top 'Listening' Platforms/Vendors
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Forrester evaluates enterprise "listening" vendors, broken down by product fit and custom ...
- Search And Social Reciprocation In Real-Time Communities
Search & Performance Insider, Rob Garner - Wednesday, April 25, 2012
If you want to see the conflux of many different search a ...
- Google Social Net Brings Together Ex-Terrorists, Terror Victims
The Social Graf, Erik Sass - Wednesday, April 25, 2012
A new social network launched by Google Ideas in partnership with t ...
- GMC Readies Guide For Doctors Using Social Media
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 24, 2012
Standards expected of doctors should not change because they are communicating throu ...
- Q&A: Boosting ROI With Sweet Tweets
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Maximizing its social media budget has been as perplexing to Ben &am ...
- RTB Ad Market Soars In Q1, Marketers Rush To Mobile, Avoid Social Inventory
Online Media Daily, Joe Mandese - Tuesday, April 24, 2012
The supply of online advertising inventory available in the so-called "real-time biddin ...
- Facebook Q1 Rev, Profits Dip From Prior Quarter
Online Media Daily, Mark Walsh - Monday, April 23, 2012
A month before its expected IPO, Facebook reported quarterly revenue of $1. ...
- 10 Lessons From 'The Hunger Games'
Social Media Insider, David Berkowitz - Tuesday, April 24, 2012
When you read or watched "The Hunger Games," did you catch a ...
- U.K. Ex-Spy Chief Calls for More Social Media Snooping -- But Rules Too
The Social Graf, Erik Sass - Tuesday, April 24, 2012
The former director of the U.K.'s Government Communications Headquarters has co-authored ...
- Dogs, Bugs, And Bad Buzz
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 23, 2012
Here's an interesting review of how social media in two cases c ...
- Has Pinterest Popped?
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 23, 2012
Could the party already be over for Pinterest? That isn’t likely, bu ...
- Under Armour Woos Women With Social Goal-Setting
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Involving Twitter and Facebook, the site is "a competition to redefine t ...
- Answers Expands Social, Ad Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
Answers, a network of Q&A sites, will build out social, personalized a ...
- Netflix Taps Lobbyists For Privacy Law Revision
PolicyBlog, Wendy Davis - Monday, April 23, 2012
Netflix said last year that it was backing a bill to ame ...
- Feeling Anxious? There's a Network for That
The Social Graf, Erik Sass - Monday, April 23, 2012
There are social networks targeting people dealing with a whole range ...
- Companies Blog Less, Tweet More
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
With the emergence of social media, more companies are replacing blogs wi ...
- Brands Look To Social Media For Olympics Lift
Around the Net In OMD Europe, Nina Lentini - Friday, April 20, 2012
Big consumer brands are thinking of this year's Summer Games as ...
- Women Organize Push For Childhood Vaccinations
Engage:Moms, Holly Pavlika - Friday, April 20, 2012
April 21-28 is World Immunization Week, and it marks the official laun ...
- Pepsi Next Takes Over BuzzFeed
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2012
Pepsi Next took over BuzzFeed.com April 19 to promote its "Try ...
- The Yin And Yang Of Facebook Ads
Social Media Insider, Catharine P. Taylor - Friday, April 20, 2012
So, today I'm trying to figure out Facebook. Not about whether ...
- Can Kony 2012 Maintain Momentum?
The Social Graf, Erik Sass - Friday, April 20, 2012
Invisible Children's "Kony 2012" video was an unprecedented viral success, having achiev ...
- Spotify Teams With Coke, Launches Branded Apps
Online Media Daily, Mark Walsh - Wednesday, April 18, 2012
Spotify announced a broad new partnership Wednesday with Coca-Cola and launched ...
- Andreessen's Market Focus Pays Off For Instagram
Online Spin, Kaila Colbin - Friday, April 20, 2012
The importance of being market-ready was first driven home to me ba ...
- Social Media Gains On Dating Sites In Romance Dept.
Around the Net In OMD Europe, Jason , Nina Lentini - Wednesday, April 18, 2012
A survey of 1,899 people by myvouchercodes.co.uk finds that Twitter, Facebook a ...
- Chevy Touts Volt With Klout
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
In this third partnership with Klout, Chevrolet is targeting six markets nationwid ...