- Bacardi USA Uses Big Boats To Pull Little Boats
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 31, 2010
Bacardi USA is using Bacardi Rum, Grey Goose and Dewar's White Lab ...
- Tecate Calls For 'Restraint' In Holiday Effort
Marketing Daily, - Wednesday, December 22, 2010
The program's messages will air across the U.S. on Univision Radio statio ...
- Pernod Ricard Toasts To A Healthier 2011
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 21, 2010
The company behind Absolut vodka, Chivas Regal Scotch whisky and Mumm champag ...
- Fortune Brands Plans To Split Company Into Three Units
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
Fortune Brands is expected to announce today the break-up of its compa ...
- N.Y. To Celebrants: Lay Off The Booze
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
Ads reminding people to "stop drinking while you're still thinking" are goi ...
- Access To Booze Increases For Those Who Fly
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 30, 2010
One consultant says of the airports and airlines making it easier ...
- Kahlua Campaign Returns Brand To Its Heritage
Marketing Daily, Aaron Baar - Wednesday, November 10, 2010
The Pernod-Ricard brand is stressing its Mexican heritage and coffee and sug ...
- Four Loko Parent Vows To Challenge Michigan Ban
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
Michigan's Liquor Control Commission announced yesterday that it is banning 55 alcohol ...
- Tecate Backs 'Pac'-d Month of Boxing
Marketing Daily, Karl Greenberg - Thursday, November 4, 2010
The timing is good for Mexican beer brand Tecate -- as mo ...
- United Airlines Offers New Signature Cocktail
Marketing Daily, - Wednesday, November 3, 2010
The cocktail, developed by United flight attendant Tita Martin, is a m ...
- Maker's Mark Fights Grandpa-on-the-Porch Image
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
The bourbon industry was dying on the 1980s, John Mariani writes, ...
- Wave Of New Spirits Brands Rocks Status Quo
Marketing Daily, Martin Pazzani - Friday, October 29, 2010
The usually slow-turning cogs of the spirits business are spinning faster th ...
- 1800 Tequila Signs Marketing Deal With N.Y. Knicks
Marketing Daily, - Tuesday, October 26, 2010
As part of the marketing partnership, 1800 Tequila branding will be ...
- Cuervo Promotes Games With Spitzer, MLB
Marketing Daily, Karlene Lukovitz - Monday, October 25, 2010
"While it is Halloween weekend and we expect most people to co ...
- X-Rated Fusion Liqueur Launches Facebook App
Marketing Daily, - Monday, October 25, 2010
Users who become fans of the liqueur's Facebook page can use t ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Stoli Ads Star Twitter's Co-Founder
Marketing Daily, Karlene Lukovitz - Tuesday, October 19, 2010
Biz Stone said he agreed to be featured because he viewed t ...
- Who'da Thunk Selling Tequila Could Be So Much Fun?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
The "Frequent Flier" column this morning features a guy you might li ...
- Southern Comfort Launches Mobile Platform
Marketing Daily, - Monday, October 18, 2010
The site (SouthernComfort.com) integrates Facebook, YouTube and Twitter, and its content ...
- Glenfiddich Campaign Takes On Life's Adventures
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
...
- Jim Beam Black Fires Up Online 'Bonfire'
Marketing Daily, Karlene Lukovitz - Thursday, October 14, 2010
Jim Beam Black Double Aged Bourbon is building on its "8 Yea ...
- Bacardi Intros Reserva Limitada in U.S
Marketing Daily, - Wednesday, October 13, 2010
The exclusive rum blend, originally created for the Bacardi family, has ...
- Stoli Signs With New Brooklyn Arena
Marketing Daily, - Friday, October 8, 2010
In addition to NETS Basketball, the Barclays Center, scheduled to open ...
- Jack Daniel's Fans Support 'National Holiday' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, September 28, 2010
As of Sept. 24, Jack Daniel's had gathered nearly 13,000 Facebook- a ...
- Skyy's New Campaign: 'Porn-A-Hol' or 'Flirtatious'?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
"Sex in advertising is one thing," writes Bruce Horovitz. "But sex wi ...
- Southern Comfort Returns To TV After 2 Years
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN ...
- Stanziale Named Diageo-Guinness USA President
Marketing Daily, - Friday, September 10, 2010
Stanziale will have responsibility for the growth and development of all ...
- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- Crown Royal Lets Fans Live Football Fantasy
Marketing Daily, - Thursday, August 19, 2010
Diageo's Crown Royal Blended Canadian Whisky has launched a "Jimmy Bowl" conte ...
- Bartenders Becoming Brand Ambassadors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
Bartending ain't the dead-end job it used to be, Robert Simonson report ...