- Harman Kardon Inks JLo As Its Face
Marketing Daily, Aaron Baar - Monday, December 12, 2011
"She really boldly signifies beauty and great sound," Chris Dragon, senior direct ...
- P&G Ivory Taps Melissa McCarthy As Brand Spokesperson
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
Procter & Gamble's Ivory soap brand announced on Monday that Emmy award-winn ...
- Mercedes-Benz Serbia Signs Djokovic
Marketing Daily, - Wednesday, October 5, 2011
Mercedes-Benz Serbia and Montenegro signed a contract with Novak Djokovic to ...
- Celebrity Endorsers: Flying High Or Ready To Crash?
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2011
The jury is still out on whether any of the affiliations ha ...
- Greek Gods Yogurt Inks Karnazes As Spokesperson
Marketing Daily, - Monday, July 25, 2011
The Greek Gods yogurt has signed Dean Karnazes as its new spokesper ...
- Slim Jim 'Saddened' By Death Of 'Macho Man' Savage
Marketing Daily, - Friday, May 20, 2011
The people at Slim Jim are "saddened" by the loss of the ...
- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- Angelina Jolie Is New Face Of Louis Vuitton
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Film star Angelina Jolie will get £4.5 million for being central ...
- Q&A: Video Game Winner Promos Season, Contest
Marketing Daily, Aaron Baar - Monday, April 4, 2011
One year ago, Wade McGilberry was just another gamer living in Semme ...
- Celeb Followers Index High On Advice
Research Brief, Jack Loechner - Thursday, March 31, 2011
According to The Nielsen Company, a celebrity endorser is a valuable ass ...
- Cadillac Presenting Sponsor Of Vail Film Festival
Marketing Daily, - Tuesday, March 29, 2011
Forget Sundance -- General Motors' Cadillac division is holding forth on t ...
- What Evil Lurks In The Hearts Of Tweeters
Marketing Daily - Top of the News, Thom Forbes - Monday, March 28, 2011
Maybe futurist and text-to-speech pioneer Ray Kurzweil can solve the problem ...
- Skype Adding Ads To Calling Service
Online Media Daily, Mark Walsh - Monday, March 7, 2011
Internet calling service Skype is rolling out advertising for the first ti ...
- Aflac Duck Gets A Designer Makeover
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2011
A photo shoot captured the Aflac duck in profile, poised, in flig ...
- Sun Life Financial Signs Golfer Hunter Mahan
Marketing Daily, - Monday, February 7, 2011
The Toronto-based financial services company's first sponsorship deal in the world ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- P&G Taps Kim Cattrall For New Campaign
Marketing Daily, Sarah Mahoney - Saturday, January 15, 2011
The addition of Cattrall, 54, best known for portraying aging sex machi ...
- LeBron James, Marketing Dilemma
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The Miami Heat hoops star has caused a problem for companies li ...
- Study: Celebs (Except Oprah) Ineffective In Ads
Marketing Daily, Tanya Gazdik - Thursday, January 13, 2011
The takeaway for marketers is to "think twice," says Peter Daboll, C ...
- Katie Holmes Is The New Face of Ann Taylor
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Katie Holmes has been snapped up by fashion brand Ann Taylor ...
- Homeless Man Is New Voice Of Kraft Mac 'n' Cheese
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
A Kraft spokesperson says the company saw a YouTube video about T ...
- Pantene Picks Actress To Stump For Brand
Marketing Daily, Tanya Gazdik - Thursday, January 6, 2011
Shay Mitchell, known for her role as Emily Fields on ABC Family ...