- KitchenAid To Sponsor Senior PGA
Marketing Daily, - Thursday, May 27, 2010
The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, ...
- Toyota's Highlander Steers TBS' 'There'
MediaDailyNews, David Goetzl - Wednesday, May 26, 2010
Toyota has inked a deal for a full-season, multifaceted sponsorship of TB ...
- Extended Wear: Bridgestone Drives NHL Partnership
MediaDailyNews, Karl Greenberg - Wednesday, May 26, 2010
Bridgestone has signed a five-year deal extending its relationship with the Nation ...
- Horizon Air Hands Out Ad-Supported Snack Boxes To Passengers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
A Horizon Air flight from Seattle to Portland, Ore., yesterday featured ...
- UrbanDaddy To Relaunch Perks Program, Sponsored By Heineken
Online Media Daily, Gavin O'Malley - Sunday, May 23, 2010
Men's lifestyle publisher UrbanDaddy on Monday is expected to relaunch its Per ...
- DQ, Oreo Partner On Blizzard 25th Anniversary
Marketing Daily, Karlene Lukovitz - Monday, May 17, 2010
Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is t ...
- Avoid The Wrongs Of Rights Activation
Marketing: Sports, Ove Haxthausen - Tuesday, May 18, 2010
If you are going to invest in sponsorship rights, you need ...
- Oprah, Kohl's Sign Sponsorship Deal For 'Next TV Star'
MediaDailyNews, David Goetzl - Friday, May 14, 2010
After a network-wide deal with Procter & Gamble, the coming Oprah Winfr ...
- P&G, NBC Partner On Content For Boomers
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The content includes daily articles, instructional videos, blogs, quizzes and polls. T ...
- Subway And Bud Light Back College Rugby
Marketing Daily, - Monday, May 10, 2010
Subway Restaurants and Anheuser-Busch's Bud Light are sponsoring the first-ever USA 7 ...
- Social Media Sponsorships Defined: Small, But Growing Fast
Online Media Daily, Joe Mandese - Tuesday, May 11, 2010
Social media may be one of the most talked about segments ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- Mercedes-Benz Signs With James Beard
Marketing Daily, - Wednesday, May 5, 2010
Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 Jam ...
- Bud Light Will Kick Off Exclusive NFL Sponsorship In 2011
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
Anheuser-Busch's Bud Light will replace MillerCoors' Coors Light as the "official a ...
- P&G Discussing International Sponsorship Of London 2012 Games
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
Procter & Gamble reportedly has spoken to ad agencies about creating ...