- Radio Branding: Budweiser Sponsors Pandora Concert Series
MediaDailyNews, Erik Sass - Wednesday, December 28, 2011
The rise of Internet radio is giving alcohol and tobacco marketers ...
- Sports Sponsorships Predicted To Outpace Gate Revs
MediaDailyNews, Steve McClellan - Tuesday, December 27, 2011
Sports sponsorships, which took a financial hit during the recession as markete ...
- NBA Sponsors Rush The Basket
Marketing Daily, Karl Greenberg - Tuesday, December 20, 2011
Emilio Collins, SVP of global marketing partnerships for the NBA, says th ...
- PBS Kids: Ratings Rise Attracts New Sponsors
MediaDailyNews, Wayne Friedman - Thursday, December 15, 2011
The PBS Kids programming block says it has seen a strong ratin ...
- NBA's Stocking Full Of New Sponsors
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
The National Basketball Association will be hitting the court with new sponsorsh ...
- Chick-fil-A, MillerCoors, UPS Go To College
Marketing Daily, Karl Greenberg - Wednesday, December 7, 2011
A panel on sports sponsorship and marketing at the IMG Intercollegiate Athleti ...
- Hertz, Live Nation Form Alliance
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
The alliance includes Hertz being Live Nation's exclusive car rental partner ...
- Kikkoman Coupon Promoted On 'Super Chefs'
Marketing Daily, Karlene Lukovitz - Monday, December 5, 2011
Kikkoman, a sponsor of Food Network's "The Next Iron Chef: Super Chef ...
- Fiat Sponsors 'Wainy Days' Web Series
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
Fiat today launches a web-based sponsorship of New York comic/writer David Wain ...
- JetBlue Hosts Free Chris Isaak Concert
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2011
JetBlue Airways will host a free concert by singing star Chris Isa ...
- Visa Canada Remains NHL Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2011
Visa Canada announced it will remain as a sponsor of the Nation ...
- Visa Canada Remains NHL Sponsor
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Visa Canada announced it will remain as a sponsor of the Nation ...
- Telemundo Links Sears, Kmart For 'Una Maid'
MediaDailyNews, David Goetzl - Tuesday, November 29, 2011
Retail partners Sears and Kmart will integrate products fronted by both t ...
- Japan Tobacco Takes Heat For Volleyball Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
Anti-smoking campaigners in Japan are accusing one of the world's leading tobac ...
- Tiger Woods Sets Two Sponsorship Deals
Around the Net In Media, Phyllis Fine - Friday, November 25, 2011
Showing "hints of a comeback," Tigers Woods has signed two new sponsorsh ...
- Buick Back With 'Wired' Pop-Up Tech-stravaganza
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
Buick is back as presenting sponsor of the seventh annual Wired pop- ...
- 'X Factor' Fans To Get Input In Pepsi-Sponsored Performance
Marketing Daily, Karlene Lukovitz - Wednesday, November 16, 2011
Can vote online to influence elements of the "Pepsi Choice Performance" ...
- Patron Sponsors Live Studios, Auctions For The Arts
Marketing Daily, Karlene Lukovitz - Wednesday, November 16, 2011
And one artist's work will be used in a Patron print ...
- Atalaya Capital Acquires 'Nightly Business Report'
MediaDailyNews, Fern Siegel - Wednesday, November 16, 2011
The Nightly Business Report, touted by its owners as the country's most-watch ...
- Ram Is Official Truck Of The Detroit Red Wings
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
Chrysler Group LLC's Ram Truck brand will have a big presence duri ...
- Chicago-area McDonald's In Fries Blitz
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2011
But that's just the beginning. The campaign, taglined "Best Fries on t ...
- Kyle Busch Without M&M's For Final Two Races
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 11, 2011
Kyle Busch will be allowed to race in the final two Spri ...
- Penn State Sex Scandal Drives ESPN Sponsor Out, Temporarily
MediaDailyNews, Wayne Friedman - Thursday, November 10, 2011
The fallout and media coverage over the scandal at Penn State h ...
- Cars.com Takes Proactive Stance On Penn State Scandal
TVBlog, David Goetzl - Friday, November 11, 2011
Finally, an example of swift and powerful leadership in the Penn Sta ...
- Buick Sponsors OUT100 For Second Year
Marketing Daily, Karl Greenberg - Wednesday, November 9, 2011
Buick has partnered with Here Media and OUT for the second ye ...
- MDC, Andretti Form Sports Marketing Venture
MediaDailyNews, Steve McClellan - Wednesday, November 9, 2011
After years of working together on a project basis, MDC Partners a ...
- Valuing A Sponsorship Was Never Supposed To Be Easy
Marketing: Sports, Jon Last - Tuesday, November 8, 2011
Conducting research for a variety of sports properties and brands that activa ...
- Running For Fun, Health And Brand Exposure
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 3, 2011
When I heard New York Mayor Michael Bloomberg talking on the rad ...
- Tim Hortons Scores NHL All-Star Game Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
Tim Hortons gets a Zamboni-ful of media and branding opportunities, including ...
- Tim Hortons Scores Title Sponsorship Of NHL All-Star Game
MediaDailyNews, Fern Siegel - Monday, October 31, 2011
Tim Hortons, one of North America's largest quick-service restaurant chains, has secur ...