- Honda Steers 'Power Of IX'
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Honda has inked a deal with ESPN to back a multiplatform initiati ...
- P&G, Visa Sponsor Yahoo Olympic Coverage
Online Media Daily, Mark Walsh - Monday, April 30, 2012
Visa and Procter & Gamble are on board as key sponsors f ...
- P&G's Tide Goes Long For The NFL
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
P&G's two-year-old corporate-level association with the league involves several brands, but Ti ...
- Brand Connection: Your Story Can Inspire The Perfect Sponsorship
Marketing: Causes, Michele Campbell - Thursday, April 26, 2012
For much of his life, Patrick Downey was the perfect personification ...
- Aspire Signs Launch Sponsors
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2012
Aspire, the new cable Comcast cable network which will offer African-American programmi ...
- 24 Hour Fitness Gears Up For London Games
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
"Team 24 Hour Fitness" athletes will make appearances and be featured ...
- State Farm To Sponsor Billboard Latin Music Awards
Marketing Daily, Tanya Gazdik - Monday, April 23, 2012
For the fourth consecutive year, State Farm is the title sponsor ...
- Jeep Launches Partnership With USA Basketball
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
Chrysler's Jeep brand has signed to be official vehicle of USA Basketbal ...
- NHL Partners With Nickelback
Marketing Daily - Breaking News, Karl Greenberg - Friday, April 20, 2012
The National Hockey League (NHL) has formed a strategic promotional alliance wi ...
- BBVA Compass, NBA Team For Tour
Marketing Daily, Tanya Gazdik - Thursday, April 19, 2012
Financial services company BBVA Compass and the National Basketball Association are teami ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Ram Drives A&E 'Longmire' Sponsorship, Integration
MediaDailyNews, David Goetzl - Wednesday, April 18, 2012
The latest brand/programming fusion for A&E involves Chrysler's Ram trucks and n ...
- Sponsors Make London's Olympics Orwellian
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
Policing and censorship on behalf of the London games' sponsors is her ...
- Farmers Insurance Debuts 'Avengers' Creative
Marketing Daily, Tanya Gazdik - Wednesday, April 11, 2012
Farmers Insurance is launching a new campaign featuring its partnership with Marvel ...