- O&M NY, IBM Turn Tennis Stats Into Emotional Musical Scores
MAD, Larissa Faw - Friday, August 29, 2014
This year's IBM U.S. Open Sponsorship focuses on its Big Data produ ...
- Hyundai Launches 'The Genesis' With TNT's 'Legends'
Marketing Daily, Karl Greenberg - Monday, August 18, 2014
Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" ...
- Kay Jewelers Partners with Sofia Vergara
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
Kay Jewelers is partnering with Sofia Vergara. The actress has a lar ...
- Futbol, Empanadas, Apple Strudel And Chevrolet
Marketing: Automotive, Karl Greenberg - Thursday, August 14, 2014
In the United States, it is not beyond the realm of possibili ...
- Chevron, AdSport Cook Up Gas Station Food Contest
MAD, Larissa Faw - Friday, August 8, 2014
Developed by agency AdSport, Chevron's Game Day Chef Challenge invites entrants ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Guitar Center Going Big Into Media, Expanding Retail
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
The retailer, which has marketing partnerships with QuestLove as part of t ...
- Commonwealth Social Buzz Fails To Go International For Sponsors
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
Brandwatch figures have confirmed that the social buzz around the Commonwealth Gam ...
- Gary Lineker Takes A Swipe At Alcohol And Betting Ads Around Sport
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
Former England start and Match of the Day host Gary Lineker h ...
- Is Lineker Right - Are Sports Too Close To Booze And Betting Brands?
London Blog, Sean Hargrave - Tuesday, August 5, 2014
When Gary Lineker tells you something about sport, you listen. But ...
- Ford Tells Cynics Commonwealth Games Worked Well
Around the Net In MAD London, Sean Hargrave - Monday, August 4, 2014
Commonwealth Games sponsor Ford has told "Marketing" the games were a usef ...
- World Cup Sponsorships Drained Adidas Coffers
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
The World Cup final was all about the three stripes, with t ...