- Knicks Launch All-Star Contest
Marketing Daily, - Wednesday, December 29, 2010
The NBA's New York Knickerbocker's are extending a program they recently launch ...
- Kodak Partners With Burton Snowboards
Marketing Daily, - Tuesday, December 28, 2010
Kodak announced a new marketing relationship that names Kodak the Consumer Digit ...
- The Roar Of The Crowdsourcing
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 29, 2010
Way back when the Gap found itself in
a flap ov ...
- Mars Sets Sights On Super Bowl 2012 With 2011 Instant Win Game
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 28, 2010
Super Bowl XLV is just over a month away, but Mars Chocola ...
- Hyundai Promotes Sonata's Technology, Value
Marketing Daily, Karl Greenberg - Monday, December 27, 2010
Among the ads is the first for its first hybrid vehicle, t ...
- How The NHL, NBC Worked To 'Carpe' New Year's 'Diem'
Marketing: Sports, Barry Janoff - Tuesday, December 28, 2010
Aside from being a time to shake off the crusties from N ...
- P&G Dumps Tiger Woods As Gillette Endorser
Around the Net In Brand Marketing, Nina Lentini - Friday, December 24, 2010
The golfer's deal with Procter & Gamble's Gillette unit is ending De ...
- NHL, NBC Campaign Integrates TV, Social Media
Marketing Daily, Laurie Sullivan - Friday, December 24, 2010
The National Hockey League and NBC Sports Thursday unveiled a campaign th ...
- InterContinental Hotels Signs With PGA Tour
Marketing Daily, - Thursday, December 23, 2010
InterContinental Hotels Group (IHG) will be the official partner of the P ...
- T-Mobile Leverages NBA Tie For TV Ads
Marketing Daily, Aaron Baar - Wednesday, December 22, 2010
"So much has changed about the fan experience in the 21st centu ...
- McDonald's Teams On Michigan Skiiing Promo
Marketing Daily, - Wednesday, December 22, 2010
The promotion, now in its 17th year, runs from Jan. 3 ...
- NFL Renews Westwood One Deal
MediaDailyNews, Erik Sass - Wednesday, December 22, 2010
The National Football League has agreed to extend its deal, making Westwo ...
- AmEx Returns To NBA Fold In Big Way
Marketing Daily, Karl Greenberg - Tuesday, December 21, 2010
As the Official Credit Card Partner of the NBA, American Express wi ...
- Global Bank Activates Against U.S. Pro Hoops
Marketing Daily, - Tuesday, December 21, 2010
BBVA Group is launching its "Official Bank of the NBA" status wi ...
- AmEx Scores Major NBA Partnership
MediaDailyNews, Karl Greenberg - Tuesday, December 21, 2010
American Express is back with the NBA after a five-year absence, b ...
- Advertisers Look To Gain In Today's UConn Basketball Game
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 21, 2010
At 7 pm, UConn's women's basketball team looks for its record-making 89 ...
- ESPN's Bowling For Dollars With BCS
Around the Net In Media, Fern Siegel - Tuesday, December 21, 2010
Perhaps nothing illustrates ESPN's rapacity quite like the college football bowl seaso ...
- Armenians To Turkish Airlines: No On Kobe
Marketing Daily, - Monday, December 20, 2010
Armenian Americans are protesting L.A. Lakers star Kobe Bryant signing as spokespers ...
- ESPN Debuts ScoreCenter On Net-Enabled TVs
MediaDailyNews, David Goetzl - Monday, December 20, 2010
It was only a matter of time before ESPN ramped up operatio ...
- Turner Sports Relaunches NCAA.com
MediaDailyNews, David Goetzl - Monday, December 20, 2010
When Turner spent a fortune to acquire rights with CBS to t ...
- NFL Leaders Hold Enormous TV Power
TVBlog, David Goetzl - Tuesday, December 21, 2010
The most powerful men in America next year could very well ...
- Q&A: NHL's Winter Classic Sponsor Play-by-Play
Marketing Daily, Karl Greenberg - Friday, December 17, 2010
Among the 16 or so sponsorships the league has sold for t ...
- Live Long, Livestrong!
Marketing Daily - Top of the News, Thom Forbes - Monday, December 20, 2010
Let's not be naive. I'm sure there were Greek long-distance runners w ...
- ScoreBig Tests Ticket-selling System
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
ScoreBig Inc., which has raised $8.5 million from investors including private-equity fi ...
- Would You Buy A Car From Michael Vick?
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
Well? Would you? ...
- Knicks Make Social Networks Central To New Site
Marketing Daily, Karl Greenberg - Thursday, December 16, 2010
The new site ditches short-stay functionality like ticket sales and seating (th ...
- UGC Fills TV Spots To Demo GoPro Cameras
Marketing Daily, Aaron Baar - Thursday, December 16, 2010
GoPro, which makes a wearable HD camera used by sports enthusiasts ...
- Puck Up: Versus Earns Best NHL Ratings
MediaDailyNews, David Goetzl - Thursday, December 16, 2010
As the NHL waits for the Comcast-NBC Universal merger to close befo ...
- Q&A: EA Sports' David Le Discusses 'NBA Jam'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
...
- American Family Adds NASCAR To 'Scrooge' List
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 14, 2010
...